Under Armour Basketball
Under Armour makes you better. #ProtectThisHouse
82,638
Followers
646
Following
5,978
Tweets
377.6
Avg Engagement
359
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UAbasketball's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-20
- Verification:No
- Location:Baltimore, MD
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:105.2
- Avg Retweets per Tweet:272.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,204 tweetsThe account maintains a high level of engagement with an average of 3,994 likes and 1,789 retweets per tweet, indicating strong fan interaction and interest in the content.
105.2
Avg Likes/Tweet
272.3
Avg Retweets/Tweet
337,101
Total Likes
872,582
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
30
Median Retweets
266
75th Percentile
49,878
Top Tweet
4.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.6%
Original
13.0%
Replies
33.9%
Retweets
10.5%
Quotes
0.0%
Threads
0.2%
With Media
85.3%
With Links
56.0%
With #Tags
70.9%
With @Mentions
36.2%
With Emojis
109
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.3
Reply/Original Ratio
0.31
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.4%
Weekday Posts
25.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,087 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes basketball fans, especially those interested in the University of Alabama team and its players. It also targets potential customers interested in branded merchandise and events.
Average
Audience Quality
25.1%
Suspicion Index
26.3%
Low-Quality %
46
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.0%
Empty Bio
27.0%
<10 Tweets
17.4%
Mass Following (>2K)
0.0%
New (<90 days)
52.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
18.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,198,951
Total Potential Reach
46
Median Follower Reach
223
75th Percentile Reach
7.4%
>1K followers
0.8%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.0%
Creators
5,199 accounts
21.0%
Consumers
2,097 accounts
27.0%
Dormant
2,704 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
139
Verified Followers
1.39% of total
1,188
Protected Accounts
11.88% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,946 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheSandboxGame | 1,085,804 | Game Developer | gaming, building, metaverse |
| @sinanguler | 657,963 | Basketball | Basketball, Husband, Father |
| @GamecocksOnline | 286,723 | Athletics | Sports, University, Athletics |
| @NBATopShot | 270,389 | Sports Tech | Basketball, Blockchain, Collectibles |
| @innovasport | 266,522 | Sports Retailer | Sports, Lifestyle, Innovation |
| @BallsackSports | 263,228 | Satire Account | Parody, Satire, Sports |
| @conquerer1 | 235,849 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @DrGuru_ | 148,603 | - | - |
| @PasionBasketNBA | 146,536 | Sports Journalist | Basketball, NBA, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,600
Followers With Bio
3,400
Followers Without Bio
66.0%
% With Bio
34.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed137,107
Combined Engagement
0
Total Likes
137,107
Total Retweets
27,421
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @StephenCurry30: 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆
RT @StephenCurry30: Tonight was special. #73. We did something thats never been done in the History of the league. Together. So... https://t.co/UuQkVL4RoR
RT @Xbox: RT for a chance to get your hands on this limited edition #XboxOneX “More Power” Curry 4 VIP kit. Ends 12/14/17. #XboxPromotion rules: https://t.co/qoeG1R918u #XboxMorePower https://t.co/C9WK8SpBWG
RT @JColeNC: Stay solid https://t.co/2SI1w9gy7a
RT @warriors: The first EVER Earvin ‘Magic’ Johnson Western Conference Finals MVP is none other than Wardell Stephen Curry II 👏 https://t.co/7dtUay6KRQ
Key Insights & Takeaways
The account frequently collaborates with high-profile athletes like Stephen Curry, which boosts visibility and credibility. Content often includes links to merchandise and events, suggesting a focus on sales and fan participation. The use of hashtags like #ProtectThisHouse reinforces brand identity and community building.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 82,638
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UAbasketball reveals an well-established Twitter presence with 82,638 followers. The account demonstrates a content-creator strategy, averaging 377.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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