University of British Columbia
#UBC is a global centre for research and teaching, ranked among the top 20 public universities in the world. Forward happens here.
94,947
Followers
4,231
Following
29,814
Tweets
28.4
Avg Engagement
871
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UBC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-03
- Verification:Yes
- Location:Vancouver | Okanagan | Canada
Data Summary
- Tweets Analyzed:3,212
- Avg Likes per Tweet:21.1
- Avg Retweets per Tweet:7.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,212 tweetsOn average, UBC's tweets receive around 638 likes and 157 retweets, indicating moderate to good engagement. The account's verified status is low, suggesting a mix of organic and institutional content.
21.1
Avg Likes/Tweet
7.4
Avg Retweets/Tweet
67,638
Total Likes
23,719
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
3
Median Retweets
26
75th Percentile
1,610
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.6%
Original
3.2%
Replies
14.9%
Retweets
1.3%
Quotes
0.0%
Threads
2.5%
With Media
97.7%
With Links
26.1%
With #Tags
42.2%
With @Mentions
7.3%
With Emojis
195
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.8%
Weekday Posts
8.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,212 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 477 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,212 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, faculty, alumni, and prospective applicants interested in UBC. It also attracts general public and media interested in university-related news.
Average
Audience Quality
26.8%
Suspicion Index
33.9%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.7%
Empty Bio
38.8%
<10 Tweets
10.3%
Mass Following (>2K)
0.0%
New (<90 days)
50.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.3%
No URL
28.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,741,410
Total Potential Reach
21
Median Follower Reach
128
75th Percentile Reach
5.5%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.1%
Creators
3,912 accounts
22.0%
Consumers
2,204 accounts
38.8%
Dormant
3,884 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
86
Verified Followers
0.86% of total
1,143
Protected Accounts
11.43% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @EnricoLetta | 740,249 | Politician | Politics, Leadership, Think tank |
| @AlertTrade | 228,111 | Trading | Trade Alerts, Trade Ideas, Crypto |
| @MissionBlue | 182,303 | Oceanographer | ocean exploration, conservation, Hope Spots |
| @HikmatAmarkhill | 137,688 | - | - |
| @npquarterly | 135,251 | Journalism | racial justice, economic justice, equity |
| @WeDontHaveTime | 132,303 | Climate Activist | climate solutions, tree planting, review platform |
| @SpirosMargaris | 129,339 | Venture Capitalist | Fintech, AI, Influencer |
| @CityNewsTraffic | 121,707 | - | - |
| @DeborahKennyHVA | 102,047 | Educator | Progressive education, Founder/CEO, Author |
| @EthelMaciel | 76,654 | Epidemiologist | PÃO, VACINA, EDUCAÇÃO |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,031
Followers With Bio
3,969
Followers Without Bio
60.31%
% With Bio
39.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,212 analyzed5,060
Combined Engagement
3,556
Total Likes
1,504
Total Retweets
1,012
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
It's a beautiful day in the Rose Garden 😉 https://t.co/UjY9QMxZUt
UBC President and Vice-Chancellor Santa J. Ono affirms support of mandatory indoor masking and vaccination in talks with provincial government. Please read the latest update from @ubcprez: https://t.co/JpS1TfSHjH https://t.co/czL7b3Kj4q
UBC has made the decision to continue to deliver the majority of programs online until February 7. Read the complete update: https://t.co/lM90oVGno4 https://t.co/vzm1a6KOjC
A new perspective of UBC Vancouver. ❄️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Thank you to Instagrammer @ jojodas for letting us share this wonderful photo) https://t.co/SDZHaNN2iu
RT @cbcnewsbc: Research out of the U.S. finds an increase in deaths from heart attacks for people between 25 and 44. Dr. Melissa Lem, a clinical assistant professor at the University of British Columbia, gave Anita Bathe some insight into the research. https://t.co/ta3petEBMw
Key Insights & Takeaways
The account frequently shares visually appealing content like photos of campus landmarks, which likely drives engagement. It highlights important institutional updates, such as public health measures, to maintain relevance and transparency. Collaborations with external accounts, like Instagrammers, help diversify content and reach new audiences.
Strengths
- + Established follower base of 94,947
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UBC reveals an growing Twitter presence with 94,947 followers. The account demonstrates a content-creator strategy, averaging 28.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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