UK Safer Internet Centre
Partnership of @childnet, @IWFhotline and @swgfl_official. Coordinators of #SaferInternetDay in the UK!
70,464
Followers
2,170
Following
29,409
Tweets
5.4
Avg Engagement
553
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UK_SIC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-06
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:2.5
- Avg Retweets per Tweet:2.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account has average engagement with around 66 likes and 44 retweets per tweet. Its top tweets often highlight key messages around online safety and community support.
2.5
Avg Likes/Tweet
2.9
Avg Retweets/Tweet
8,173
Total Likes
9,374
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
7
75th Percentile
273
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
44.3%
Original
36.5%
Replies
16.3%
Retweets
2.9%
Quotes
0.0%
Threads
0.1%
With Media
65.6%
With Links
72.5%
With #Tags
61.4%
With @Mentions
18.1%
With Emojis
189
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.82
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.0%
Weekday Posts
12.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 531 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely young people and parents, given the focus on internet safety and cyberbullying. It also reaches educators and policymakers through its partnerships.
Good
Audience Quality
14.9%
Suspicion Index
14.0%
Low-Quality %
184
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.7%
Empty Bio
11.9%
<10 Tweets
19.4%
Mass Following (>2K)
0.0%
New (<90 days)
24.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.3%
No URL
7.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,694,417
Total Potential Reach
184
Median Follower Reach
627
75th Percentile Reach
17.0%
>1K followers
1.7%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.0%
Creators
7,099 accounts
17.1%
Consumers
1,707 accounts
11.9%
Dormant
1,194 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
128
Verified Followers
1.28% of total
1,099
Protected Accounts
10.99% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,929 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UKHSA | 513,099 | Public Health | Public Health, News Updates, Organisation Work |
| @ranjanakumari | 465,702 | Gender expert | Gender Equality, Women Rights, Gender Policy |
| @Uldouz | 458,184 | Influencer | Women's rights, Charity, Social media |
| @ZimEye | 431,422 | Journalist | Zimbabwe, Africa, Journalism |
| @O2 | 370,776 | Telecommunications | Customer service, Telecommunications, Mobile network |
| @EvanKirstel | 348,938 | Tech Influencer | Tech, B2B, Social media |
| @phillyrob1 | 272,721 | Unknown | East Coast, Philly, Rob |
| @stonewalluk | 259,601 | Advocacy | LGBTQ+ rights, equality, advocacy |
| @GCHQ | 176,870 | Intelligence | cyber security, intelligence, security |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,932
Followers With Bio
2,068
Followers Without Bio
79.32%
% With Bio
20.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed1,039
Combined Engagement
292
Total Likes
747
Total Retweets
208
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Today is Safer Internet Day! Keep your eyes peeled on this account and the #SaferInternetDay hashtag throughout the day to see all of the things happening across the UK ⭐️ RT this and tell us what you're doing today! https://t.co/Zm1BNWDm6T https://t.co/EJaIlO2vuc
RT @stonewalluk: For #LGBTHM23, we're paying tribute to everyone who has already made history this year - all 1.5 million+ of us! 🏳️🌈 This year, we’ve been counted in the Census for the first time ever – a truly historic moment. And this visibility will help us make yet more h
RT @UN: We all have a role to play in stopping the spread of harmful misinformation online, which can result in people being left uninformed, unprotected & vulnerable. On Tuesday's #SaferInternetDay, and every day, pause before sharing content online. https://t.co/qFqoh7loX2
Thank you to everyone who got behind and supported #SaferInternetDay! We couldn't have done it without all of you! https://t.co/4YWtbRl1Hu
RT @TwitterSafety: It's #SaferInternetDay! What's that? A day where we come together to try to make this place a little better for all of us. Here are some ways Twitter is working on it 👇 https://t.co/WG8W4dPhXS
Key Insights & Takeaways
The account is heavily focused on raising awareness about online safety and cyberbullying, especially among young people. It leverages partnerships with well-known organizations to increase credibility and reach. Its top tweets emphasize community involvement and the importance of support during Safer Internet Day.
Strengths
- + Established follower base of 70,464
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UK_SIC reveals an growing Twitter presence with 70,464 followers. The account demonstrates a content-creator strategy, averaging 5.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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