University of Minnesota
The official Twitter account of the University of Minnesota. We're #UMNdriven & #UMNproud!
116,356
Followers
4,307
Following
15,131
Tweets
31.3
Avg Engagement
1,309
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UMNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-12
- Verification:No
- Location:Minneapolis
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:20.5
- Avg Retweets per Tweet:10.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsOn average, tweets receive 893 likes and 176 retweets, indicating moderate to high engagement. The account leverages trending topics and university-related events to boost interaction.
20.5
Avg Likes/Tweet
10.8
Avg Retweets/Tweet
66,601
Total Likes
35,053
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
4
Median Retweets
23
75th Percentile
5,069
Top Tweet
0.27
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.4%
Original
1.8%
Replies
21.1%
Retweets
4.7%
Quotes
0.0%
Threads
0.9%
With Media
97.0%
With Links
53.3%
With #Tags
69.2%
With @Mentions
8.5%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.22
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 685 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of students, alumni, faculty, and local community members interested in university news. The content is tailored to inspire pride and maintain a sense of belonging among followers.
Average
Audience Quality
27.4%
Suspicion Index
35.1%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.5%
Empty Bio
41.1%
<10 Tweets
11.1%
Mass Following (>2K)
0.0%
New (<90 days)
50.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.9%
No URL
30.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,325,749
Total Potential Reach
21
Median Follower Reach
126
75th Percentile Reach
5.1%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.4%
Creators
3,639 accounts
22.5%
Consumers
2,250 accounts
41.1%
Dormant
4,111 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
56
Verified Followers
0.56% of total
1,031
Protected Accounts
10.31% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CalvinHelin | 583,269 | Author | empowerment, responsibility, self-reliance |
| @MuseumWeek | 230,471 | Cultural Event | art, culture, heritage |
| @iyoba4u | 230,214 | Student | Education, Dreaming, Advocacy |
| @AngelaRuggiero | 220,522 | Athlete | Hockey, Fan Experience, Mom |
| @RutgersU | 141,715 | Education | Education, Research, New Jersey |
| @HikmatAmarkhill | 138,080 | - | - |
| @WeDontHaveTime | 131,719 | Climate Activist | climate solutions, tree planting, review platform |
| @BillCorbett | 96,867 | Comedian | rifftrax, mst3k, other stuff |
| @MarkMwandosya | 85,970 | Politician | Politics, Education, Engineering |
| @nickwestes | 81,332 | Writer | Indigenous rights, Activism, History |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,046
Followers With Bio
3,954
Followers Without Bio
60.46%
% With Bio
39.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed11,243
Combined Engagement
5,363
Total Likes
5,880
Total Retweets
2,249
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @GovTimWalz: I asked some friends to help me explain why Election Day might be a little different this year. The four of us don't agree on everything. But we do agree on this: The 2020 election is too important to sit out. Go vote. https://t.co/USERzSzVKR
Let’s stay proud. #UMNPride https://t.co/XRsNGezyob
https://t.co/I3D5mmyaeb
We are incredibly #UMNProud of @Jeopardy_Nibir for winning @Jeopardy's #CollegeChampionship! https://t.co/WgLc51F0Kx
The University of Minnesota joins other schools in a lawsuit to challenge ICE directive on international student visas. We stand with our international students in asking that this ICE decision be overturned. Read the full statement here: https://t.co/q6a31xAb5N
Key Insights & Takeaways
The account frequently highlights student achievements and university milestones, which likely drive engagement. Content often includes hashtags like #UMNProud and #UMNPride, reinforcing a strong community identity. The use of links to external content suggests a strategy to direct followers to additional resources or events.
Strengths
- + Established follower base of 116,356
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UMNews reveals an growing Twitter presence with 116,356 followers. The account demonstrates a content-creator strategy, averaging 31.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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