Universal Music Indonesia
The Official Twitter of Universal Music Indonesia. Get the latest music update!
420,833
Followers
445
Following
54,726
Tweets
5,430.9
Avg Engagement
257
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @umusicindonesia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-26
- Verification:No
- Location:Jakarta-Indonesia
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:84.7
- Avg Retweets per Tweet:5,346.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a high level of engagement through frequent interactions, such as likes and retweets, and by sharing exciting announcements. It uses trending topics and hashtags to boost visibility and participation.
84.7
Avg Likes/Tweet
5,346.2
Avg Retweets/Tweet
274,611
Total Likes
17,337,694
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
6
Median Retweets
289
75th Percentile
643,651
Top Tweet
12.91
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.9%
Original
7.4%
Replies
29.4%
Retweets
6.3%
Quotes
0.0%
Threads
0.8%
With Media
86.0%
With Links
67.0%
With #Tags
88.5%
With @Mentions
51.8%
With Emojis
168
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.5%
Weekday Posts
9.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 954 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of K-pop fans, particularly those interested in artists like BTS, TWICE, and J-Hope. The audience is likely young, active on social media, and highly engaged with music content.
Below Average
Audience Quality
36.8%
Suspicion Index
45.5%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.2%
Empty Bio
65.5%
<10 Tweets
2.1%
Mass Following (>2K)
0.0%
New (<90 days)
79.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.3%
No URL
50.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
182,183,793
Total Potential Reach
1
Median Follower Reach
8
75th Percentile Reach
1.1%
>1K followers
0.1%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.4%
Creators
8,687 accounts
17.2%
Consumers
8,579 accounts
65.5%
Dormant
32,734 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
75
Verified Followers
0.07% of total
8,325
Protected Accounts
8.33% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @justinbieber | 113,081,607 | Singer | Music, Justice, Album |
| @jimmyfallon | 50,797,899 | Comedian | Comedy, TV, Music |
| @scooterbraun | 3,601,715 | Music Manager | Music, Philanthropy, Entertainment |
| @Starhitsid | 1,987,826 | Digital Content Creator | videos, channels, contents |
| @johnnyorlando | 1,027,843 | Singer | music, singer, actor |
| @rogerhamilton | 928,873 | Entrepreneur | education, entrepreneurship, futurism |
| @SleepSkee | 711,139 | Musician | Music, Independent, Artist |
| @UMG | 693,334 | Music Industry | Music, Entertainment, Artists |
| @WORLDMUSICAWARD | 508,168 | Music Awards | music, awards, international |
| @djkingassassin | 474,408 | DJ | Music, Club, Producer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,316
Followers With Bio
49,684
Followers Without Bio
50.32%
% With Bio
49.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed2,541,448
Combined Engagement
0
Total Likes
2,541,448
Total Retweets
508,290
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
100%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @BTS_twt: 늘 대리 만족을 해주는 얼굴💘❣🧡 #WWH 우리형 생일축하해요 사랑해 형!!💜건강하자!!💜 #HappyBirthdayJin #석진아_30번째_생일축하해 #HAPPYJINDAY https://t.co/s1ieYT1ElS
RT @BTS_twt: Happy birthday my bruhhh!!! Hope U best day everrrr💜 -your hope- #HappyBirthdayJungkook #HAPPYJKDAY #정국_없이_못4니까_9년째_함께하는중 h…
RT @BIGHIT_MUSIC: #BTS #방탄소년단 #BTS_Proof Concept Photo (Proof ver.) https://t.co/IB0xScFQTB
RT @BTS_twt: This can’t be done without your love and support😭 #VMAs Group of the Year Winner : @BTS_twt Thank you all, ARMY💜 https://t.co/…
RT @BTS_twt: 사랑해 내동생 생일 축하해 LoveU 내동생 #JIMINDAY #JiminOurPride #지민아_28번째_생일축하해 https://t.co/j7ZfbWLCAC
Key Insights & Takeaways
The account heavily relies on trending K-pop topics and hashtags to increase reach and engagement. It often shares exclusive announcements and pre-order information to drive fan interaction and sales. The use of emojis and enthusiastic language helps create a sense of excitement and community among followers.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 420,833
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @umusicindonesia reveals an exceptionally influential Twitter presence with 420,833 followers. The account demonstrates a content-creator strategy, averaging 5,430.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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