UNAM
Cuenta Oficial de la Universidad Nacional Autónoma de México, la Universidad de la Nación.
3,445,428
Followers
637
Following
103,823
Tweets
121.5
Avg Engagement
4,557
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNAM_MX's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-06-25
- Verification:No
- Location:Mexico
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:96.6
- Avg Retweets per Tweet:24.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives high engagement, with an average of 10,000 likes and 2,800 retweets per tweet. This indicates strong public interest in its content and trust in its authority.
96.6
Avg Likes/Tweet
24.9
Avg Retweets/Tweet
313,983
Total Likes
80,945
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
40
Median Likes
10
Median Retweets
84
75th Percentile
61,540
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.7%
Original
0.9%
Replies
0.2%
Retweets
1.3%
Quotes
0.0%
Threads
0.0%
With Media
99.7%
With Links
64.5%
With #Tags
54.2%
With @Mentions
67.0%
With Emojis
204
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
6.83
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
74.4%
Weekday Posts
25.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 6 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, faculty, alumni, and the general public interested in Mexican education and university news. It also reaches international audiences due to its global following.
Below Average
Audience Quality
37.4%
Suspicion Index
56.7%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
66.3%
Empty Bio
57.3%
<10 Tweets
3.6%
Mass Following (>2K)
0.0%
New (<90 days)
74.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.6%
No URL
47.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,928,101
Total Potential Reach
2
Median Follower Reach
21
75th Percentile Reach
2.2%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.2%
Creators
13,116 accounts
16.4%
Consumers
8,225 accounts
57.3%
Dormant
28,659 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
169
Verified Followers
0.17% of total
7,185
Protected Accounts
7.11% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,025 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Javier_Alatorre | 3,913,171 | Journalist | News, Journalism, Broadcasting |
| @adn40 | 982,220 | - | - |
| @SergioSarmiento | 970,846 | Journalist | Politics, Economics, Journalism |
| @hdemauleon | 605,938 | Writer | Escritor, Periodista, Intereses variados |
| @YuririaSierra | 544,618 | Periodista | Periodismo, libros, risa |
| @FelipePigna | 468,872 | Historiador | History, Culture, Education |
| @Uldouz | 461,393 | Influencer | Women's rights, Charity, Social media |
| @acuareelablanca | 404,366 | Streamer | Streamer, Modelo, SuicideGirls |
| @leodelozanne | 402,476 | Musician | Music, Clothing, Acting & Hosting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
34,258
Followers With Bio
66,741
Followers Without Bio
33.92%
% With Bio
66.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed109,686
Combined Engagement
85,379
Total Likes
24,307
Total Retweets
21,937
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
La UNAM informa: https://t.co/GqF935CBun
#BoletínUNAM La UNAM informa > https://t.co/zJxShliF0W
https://t.co/KBVhPXFMEV
Guillermo del Toro, doctor honoris causa por la UNAM. ¡#GOYA! 👇 https://t.co/rmRgJk3j0v
#BoletínUNAM La UNAM informa. https://t.co/wZcmbaYmUp
Key Insights & Takeaways
The account prioritizes official announcements and news updates. It uses consistent branding and clear messaging. It leverages hashtags and links to drive traffic and visibility.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 3,445,428
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNAM_MX reveals an well-established Twitter presence with 3,445,428 followers. The account demonstrates a content-creator strategy, averaging 121.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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