UN Biodiversity
Official account of the Secretariat of the Convention on Biological Diversity. Our Acting Executive Secretary @hdavidcooper
194,261
Followers
4,018
Following
81,232
Tweets
103.7
Avg Engagement
2,021
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNBiodiversity's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-14
- Verification:Yes
- Location:Montreal, QC H2Y 1N9, Canada
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:36.1
- Avg Retweets per Tweet:67.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,234 tweetsThe account maintains a steady level of engagement with an average of 1,105 likes and 469 retweets per tweet. Its content is well-received, indicating a strong connection with its audience.
36.1
Avg Likes/Tweet
67.6
Avg Retweets/Tweet
116,761
Total Likes
218,503
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
21
Median Retweets
93
75th Percentile
5,651
Top Tweet
0.53
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
44.0%
Original
1.1%
Replies
54.8%
Retweets
0.1%
Quotes
0.0%
Threads
2.1%
With Media
49.3%
With Links
57.0%
With #Tags
95.9%
With @Mentions
42.2%
With Emojis
186
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.7%
Weekday Posts
16.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,772 retweets (55% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes environmentalists, educators, policymakers, and the general public interested in biodiversity and sustainability. It also targets those looking for scientific facts and environmental awareness.
Average
Audience Quality
22.3%
Suspicion Index
22.5%
Low-Quality %
59
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.7%
Empty Bio
23.6%
<10 Tweets
16.5%
Mass Following (>2K)
0.0%
New (<90 days)
45.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.9%
No URL
15.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
67,849,462
Total Potential Reach
59
Median Follower Reach
270
75th Percentile Reach
9.3%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.2%
Creators
26,577 accounts
23.3%
Consumers
11,632 accounts
23.6%
Dormant
11,791 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
726
Verified Followers
0.72% of total
8,737
Protected Accounts
8.65% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,810 | Wrestler | Wrestling, Motivation, Self-promotion |
| @XHNews | 12,052,435 | News outlet | News, Public Good, Ideological Stigmatization |
| @elliegoulding | 6,244,066 | Singer | Music, Fitness, Strength |
| @wef | 4,351,101 | Economics | Economy, Cooperation, Globalization |
| @KTRBRS | 3,964,311 | Politician | Politics, Development, Technology |
| @GaelGarciaB | 2,447,689 | Actor | Pachanga, Banda, Pesero |
| @UN_Women | 2,260,234 | Advocacy | gender equality, women's empowerment, #GenerationEquality |
| @Kitti3Miti | 1,952,359 | Reporter | Reporter, TV host, LFC |
| @miguelhotero | 1,929,858 | Journalist | Politics, Journalism, Leadership |
| @NazBaloch_ | 1,667,695 | Politician | Politics, Writing, Philanthropy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
73,151
Followers With Bio
27,842
Followers Without Bio
72.43%
% With Bio
27.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed18,978
Combined Engagement
0
Total Likes
18,978
Total Retweets
3,796
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @ILInationhood: In the face of so much uncertainty for the planet, find hope by looking towards the work of #Indigenous Peoples in Canad…
RT @NobelPrize: Happy International Women's Day! We're celebrating women who have changed the world. Here's all of the amazing women who h…
RT @BeeAsMarine: In Denmark the law encourages owners of agricultural land to plant 5% flowers for bees via subsidies from the European Uni…
RT @EnsedeCiencia: La elegancia de un pavo real 🦚 https://t.co/5tbNKaGbwq
RT @antonioguterres: We need a renewables revolution, not a self-destructive fossil fuel resurgence. My message to fossil fuel producers a…
Key Insights & Takeaways
The account highlights the critical role of soil in biodiversity and climate regulation. It uses scientific facts to educate and engage followers. It emphasizes the importance of safeguarding natural resources and biodiversity.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 194,261
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNBiodiversity reveals an well-established Twitter presence with 194,261 followers. The account demonstrates a content-creator strategy, averaging 103.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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