UN Land and Drought
The United Nations Convention to Combat Desertification is the global voice for land. We champion healthy, productive and accessible land for all #UNited4Land
70,873
Followers
2,845
Following
23,901
Tweets
101.3
Avg Engagement
817
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNCCD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-15
- Verification:Yes
- Location:Bonn, Germany
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:27.0
- Avg Retweets per Tweet:74.4
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady engagement rate with an average of 2,878 likes and 1,595 retweets per tweet. It frequently collaborates with high-profile figures to boost visibility.
27.0
Avg Likes/Tweet
74.4
Avg Retweets/Tweet
87,654
Total Likes
241,697
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
15
Median Retweets
50
75th Percentile
29,447
Top Tweet
1.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
21.1%
Original
3.2%
Replies
67.4%
Retweets
8.2%
Quotes
0.0%
Threads
0.6%
With Media
93.0%
With Links
88.7%
With #Tags
86.2%
With @Mentions
61.8%
With Emojis
267
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.15
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.6%
Weekday Posts
12.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,192 retweets (67% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes environmentalists, policymakers, and land management professionals. It also targets global audiences interested in sustainability and climate action.
Average
Audience Quality
25.2%
Suspicion Index
25.8%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.1%
Empty Bio
27.1%
<10 Tweets
18.1%
Mass Following (>2K)
0.0%
New (<90 days)
51.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.0%
No URL
17.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,277,113
Total Potential Reach
53
Median Follower Reach
225
75th Percentile Reach
7.2%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.6%
Creators
5,239 accounts
25.3%
Consumers
2,780 accounts
27.1%
Dormant
2,980 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
133
Verified Followers
1.21% of total
812
Protected Accounts
7.38% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,071,274 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CGTNRadio | 727,714 | News outlet | China, World, Perspectives |
| @ferialhaffajee | 520,990 | Journalist | Yogi |
| @allafrica | 481,636 | News Outlet | News, Africa, Continent |
| @hamad_dosare | 305,757 | - | - |
| @JimHarris | 257,247 | Author | AI, Disruption, Innovation |
| @DevprakasMeena | 245,020 | Lawyer | Constitutionalist, Tribal, Personal Views |
| @bdnews24 | 225,111 | News Aggregator | Bangladesh, News, Independent |
| @UNCTAD | 224,288 | International Relations | Trade, Development, Global Economy |
| @Ryanintheus | 197,665 | Consultant | Business Leadership, Climate Crisis, Global Citizenship |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,246
Followers With Bio
3,753
Followers Without Bio
65.88%
% With Bio
34.12%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed73,908
Combined Engagement
5,259
Total Likes
68,649
Total Retweets
14,782
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @sylvaindarwish: In 2014, this French weather presenter announced the forecast for August 18, 2050 as part of a campaign to alert to the reality of climate change. Now her forecast that day is the actual forecast for the coming 4 or 5 days, in mid-June 2022. https://t.co/10vAI
RT @OrganicLiveFood: The life cycle of a strawberry 🍓 https://t.co/7CPV7UasUz
RT @LeifBersweden: Forget-me-not fun fact: the yellow ring at the flower’s centre fades to white after pollination, signalling to insects there’s no more nectar. The insects therefore learn to visit the flowers that haven’t yet been pollinated, ensuring no forget-me-not flower is
RT @AfricaFactsZone: Kenya is the first African country to introduce coding into the curriculum of primary and secondary schools. 🎥 Techlit Africa on TikTok. https://t.co/pKY7YOues2
📢 SAVE THE DATE: #GlobalLandOutlook Join @SadhguruJV, @LuisFigo, @hindououmar and many more for the high-level virtual launch of the Global Land Outlook 2 – the most comprehensive report on the sustainable use of land to date. Join the live stream here! 📅 27 April ⏰ 2pm CET htt
Key Insights & Takeaways
The account highlights the importance of soil health and sustainable agriculture. It leverages high-profile collaborations to amplify its message. It focuses on global events and reports to drive awareness and action.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 70,873
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNCCD reveals an well-established Twitter presence with 70,873 followers. The account demonstrates a content-creator strategy, averaging 101.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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