UNDP Pakistan

UNDP Pakistan

@UNDP_Pakistan

We work together with the Government of Pakistan and Development Partners & support nationally-driven solutions to challenges & improve livelihoods & resilience

Islamabad https://www.undp.org/pakistan Joined 2009-11-20 Date of Analysis: Dec 16, 2025

119,388

Followers

1,708

Following

13,948

Tweets

45.8

Avg Engagement

521

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNDP_Pakistan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-11-20
  • Verification:Yes
  • Location:Islamabad

Data Summary

  • Tweets Analyzed:3,202
  • Avg Likes per Tweet:11.3
  • Avg Retweets per Tweet:34.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,202 tweets

The account maintains a steady level of engagement, with tweets averaging 335 likes and 123 retweets. The engagement is likely driven by high-profile events and collaborations with international leaders.

11.3

Avg Likes/Tweet

34.5

Avg Retweets/Tweet

36,127

Total Likes

110,402

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

4

Median Retweets

27

75th Percentile

13,968

Top Tweet

0.38

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

48.1%

Original

1.3%

Replies

45.7%

Retweets

4.8%

Quotes

0.0%

Threads

0.3%

With Media

96.0%

With Links

82.0%

With #Tags

86.2%

With @Mentions

42.1%

With Emojis

268

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.11

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.2%

Weekday Posts

12.8%

Weekend Posts

Top Hashtags

#undpinpakistan (1101) #climateaction (180) #sdgs (164) #climatechange (127) #covid19 (111) #cop26 (104) #resilientpakistan (103) #agenda2030 (96) #pakistan (95) #dap (76)

Most Mentioned

@undp_pakistan (617) @knutostby (563) @undp (535) @govtofpakistan (163) @ammaradurrani (155) @undpasiapac (120) @un (118) @asteiner (116) @uninpak (100) @sherryrehman (77)

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Content Strategy Analysis

Based on 3,202 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,541 (48%)
Replies 42 (1%)
Retweets 1,464 (46%)
Quote Tweets 155 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,464 retweets (46% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,202 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes government officials, development partners, and the general public interested in Pakistan's development and climate challenges. The content is also likely shared by NGOs and international organizations working in the region.

Average

Audience Quality

29.3%

Suspicion Index

36.0%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.5%

Empty Bio

35.7%

<10 Tweets

11.4%

Mass Following (>2K)

0.0%

New (<90 days)

61.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.7%

No URL

24.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,446,625

Total Potential Reach

24

Median Follower Reach

114

75th Percentile Reach

4.6%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

39.0%

Creators

3,903 accounts

25.3%

Consumers

2,531 accounts

35.7%

Dormant

3,566 accounts

54

Verified Followers

0.54% of total

8.3%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Pakistan (478) Islamabad, Pakistan (410) Lahore, Pakistan (261) Karachi, Pakistan (186) Peshawar, Pakistan (138) Punjab, Pakistan (138) Islamabad (81) Sindh, Pakistan (69) Rawalpindi, Pakistan (62) Quetta, Pakistan (41)

54

Verified Followers

0.54% of total

663

Protected Accounts

6.63% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,761 Wrestler Wrestling, Motivation, Self-promotion
@jasmeenmanzoor 1,633,834 TV Anchor TV anchor, journalist, news
@Asma_Jahangir 800,489 Lawyer Legal Aid, Access to Justice, Vulnerable
@ONUBrasil 383,822 Diplomacy Sustainable Development, Human Rights, Global Goals
@PPP_Org 313,985 Political Party Islam, Democracy, Socialism
@KP_Police1 145,840 Law Enforcement Law enforcement, Complaints, Social media
@ImranGhazaliPK 124,127 General Manager Digital Strategy, Digital Diplomacy, Government
@TheSkandar 123,292 Journalist Conflict, Terrorism, Politics
@Shamylaroy 122,853 Lawyer Law, Politics, Humanitarianism
@baiwei86676885 95,742 Influencer Life, Country, Beauty

Top Keywords in Follower Bios

pakistan (365) student (256) social (242) love (168) activist (161) engineer (130) human (121) pakistani (119) life (119) international (114)

Top Hashtags in Follower Bios

#pakistan (18) #sdgs (10) #pakistani (7) #pti (7) #imrankhan (7) #balochistan (6) #environment (5) #lawyer (5) #sustainability (5) #climatechange (5)

5,245

Followers With Bio

4,755

Followers Without Bio

52.45%

% With Bio

47.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,202 analyzed

43,681

Combined Engagement

0

Total Likes

43,681

Total Retweets

8,736

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Climate Resilience Sustainable Development Government Collaboration International Partnerships Flood Recovery
UNDP Pakistan
@UNDP_Pakistan

RT @antonioguterres: I have never seen climate carnage on the scale of the floods here in Pakistan. As our planet continues to warm, all countries will increasingly suffer losses and damage from climate beyond their capacity to adapt. This is a global crisis. It demands a globa

2022-09-12
Retweets: 13,968 Likes: 0 Engagement: 13,968
UNDP Pakistan
@UNDP_Pakistan

RT @UNWebTV: Watch the @BTS_twt performance at UNHQ to support action for the #GlobalGoals. Hope it inspires you to take action for a better future for all! "We thought the world has stopped, but it continues to move forward. Every choice we make is the beginning of change." #SD

2021-09-22
Retweets: 12,248 Likes: 0 Engagement: 12,248
UNDP Pakistan
@UNDP_Pakistan

RT @antonioguterres: I have just warned global leaders at #COP27: We are on a highway to climate hell with our foot on the accelerator. Our planet is fast approaching tipping points that will make climate chaos irreversible. We need urgent #ClimateAction.

2022-11-07
Retweets: 8,069 Likes: 0 Engagement: 8,069
UNDP Pakistan
@UNDP_Pakistan

RT @antonioguterres: The Pakistani people are facing a monsoon on steroids. More than 1000 people have been killed - with millions more lives shattered. This colossal crisis requires urgent, collective action to help the Government &amp; people of Pakistan in their hour of nee

2022-08-30
Retweets: 5,692 Likes: 0 Engagement: 5,692
UNDP Pakistan
@UNDP_Pakistan

RT @UNDP: We can’t ignore #ClimateChange any longer. Unless we end the excuses, we’ll be another species facing extinction. Join us and @FrankieTheDino, and let's take #ClimateAction before it’s too late: https://t.co/vf7PQ2oLeR #DontChooseExtinction #COP26 https://t.co/lwAXw4

2021-10-27
Retweets: 3,704 Likes: 0 Engagement: 3,704

Key Insights & Takeaways

The account frequently shares updates on high-profile international conferences and collaborations with global leaders. It emphasizes climate resilience and sustainable recovery, particularly in regions like Sindh affected by floods. The content is focused on national and international partnerships, highlighting the role of UNDP in supporting Pakistan's development goals.

Strengths

  • + Established follower base of 119,388
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNDP_Pakistan reveals an growing Twitter presence with 119,388 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025