Programa ONU Medio Ambiente

Programa ONU Medio Ambiente

@unep_espanol

Cuenta oficial del Programa de la @ONU_es para el Medio Ambiente. #ActúaAhora por un 🌎 #SinContaminaciónPorPlásticos

Global https://www.unep.org/es Joined 2013-09-11 Date of Analysis: Dec 16, 2025

165,131

Followers

880

Following

10,255

Tweets

260.1

Avg Engagement

1,312

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @unep_espanol's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-09-11
  • Verification:Yes
  • Location:Global

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:139.1
  • Avg Retweets per Tweet:121.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received, with a focus on impactful and emotionally resonant messages.

139.1

Avg Likes/Tweet

121.0

Avg Retweets/Tweet

451,818

Total Likes

392,866

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

79

Median Likes

60

Median Retweets

298

75th Percentile

16,918

Top Tweet

1.57

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

78.1%

Original

0.7%

Replies

19.3%

Retweets

1.8%

Quotes

0.0%

Threads

0.0%

With Media

79.2%

With Links

82.5%

With #Tags

42.9%

With @Mentions

56.7%

With Emojis

249

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.1

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.6%

Weekday Posts

13.4%

Weekend Posts

Top Hashtags

#porlanaturaleza (301) #acciónclimática (255) #cambioclimático (237) #covid19 (202) #biodiversidad (181) #díamundialdelmedioambiente (135) #generaciónrestauración (120) #crisisclimática (120) #mareslimpios (109) #sincontaminacióndelaire (89)

Most Mentioned

@onu_es (269) @faoenespanol (104) @cmnucc (96) @unep_espanol (84) @andersen_inger (63) @wmo (50) @antonioguterres (46) @ipbeses (45) @opsoms (38) @pnud (32)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,538 (78%)
Replies 24 (1%)
Retweets 626 (19%)
Quote Tweets 60 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 626 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes environmentally conscious individuals, activists, and organizations interested in sustainability. It also reaches a broader public through collaborations with global figures like Greta Thunberg.

Average

Audience Quality

22.5%

Suspicion Index

24.6%

Low-Quality %

37

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

32.9%

Empty Bio

24.5%

<10 Tweets

11.9%

Mass Following (>2K)

0.0%

New (<90 days)

49.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.0%

No URL

16.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

64,332,703

Total Potential Reach

37

Median Follower Reach

192

75th Percentile Reach

7.4%

>1K followers

1.0%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.3%

Creators

27,639 accounts

20.2%

Consumers

10,089 accounts

24.5%

Dormant

12,272 accounts

98

Verified Followers

0.2% of total

6.4%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Bogotá, D.C., Colombia (611) Colombia (610) México (535) Lima, Peru (341) Venezuela (337) Mexico (292) Ecuador (248) Chile (240) Argentina (236) Buenos Aires, Argentina (203)

216

Verified Followers

0.21% of total

10,671

Protected Accounts

10.57% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AlejandroSanz 19,772,650 Singer Music, Singer, Songwriter
@JohnCena 14,100,885 Wrestler Wrestling, Motivation, Self-promotion
@FelipeCalderon 6,082,334 Politician Politics, Climate Change, Sustainable Development
@C5N 3,006,743 News Outlet Travel, Photography, News
@ponchohd 1,963,321 Actor ACNUR, Goodwill Ambassador, Fatherhood
@CHVNoticias 1,705,709 News Outlet Chile, mundo, noticias
@NASA_es 1,674,640 Space Exploration Exploration, Universe, Planet Earth
@sherlyny 1,541,932 Entertainment Acting, Hosting, Singing
@FranciaMarquezM 1,142,926 - -
@andymtzurita 877,018 Influencer Menswear, Travel, Lifestyle

Top Keywords in Follower Bios

vida (3,085) ambiental (2,455) social (1,850) amante (1,766) mundo (1,639) ambiente (1,529) desarrollo (1,519) dios (1,398) estudiante (1,365) naturaleza (1,327)

Top Hashtags in Follower Bios

#medioambiente (108) #sostenibilidad (106) #ods (104) #ddhh (79) #economi (67) #agenda2030 (65) #educacio (58) #comunicacio (58) #cambioclima (56) #innovacio (53)

68,671

Followers With Bio

32,323

Followers Without Bio

68.0%

% With Bio

32.0%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

50,228

Combined Engagement

26,364

Total Likes

23,864

Total Retweets

10,046

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Climate Change Environmental Pollution Sustainability Activism Water Conservation Global Collaboration
Programa ONU Medio …
@unep_espanol

“No quiero ahogarme con el aire que respiro. No quiero un mundo cuarteado por la sequía”, dice @AidanRGallagher. Para nuestro Embajador de Buena Voluntad, la #AccciónClimática es una cuestión personal. ¡Únete a su llamado para cumplir con el #AcuerdoDeParís! #DíaDeLaTierra htt

2021-04-21
Retweets: 1,055 Likes: 15,863 Engagement: 16,918
Programa ONU Medio …
@unep_espanol

RT @opsoms: ✅ 7 pasos para prevenir la propagación del #coronavirus Recuerde lavarse las 🤚🏼✋🏿 con 💦 y 🧼.…

2020-03-14
Retweets: 15,854 Likes: 0 Engagement: 15,854
Programa ONU Medio …
@unep_espanol

Requerimos: 15.000 litros de 💧para producir un kilo de carne de res. 4.844 litros de 💧 para un kilo de cerdo. 3.900 litros de 💧 para un kilo de pollo. ¡Si optas por una dieta baja en carne, ayudarás a acelerar la #AcciónClimática! #ActúaAhora https://t.co/TU9vf6CEnw

2019-08-07
Retweets: 4,148 Likes: 4,312 Engagement: 8,460
Programa ONU Medio …
@unep_espanol

¡Bienvenida a América @GretaThunberg! Luego de 2 semanas navegando por el #Atlántico en un ⛵ libre de #emisiones, la joven activista ambiental llegó hoy a #NY, donde participará en la Cumbre de #AcciónClimática. A fin de año visitará Chile, para la #COP25. https://t.co/S2WGEEJa

2019-08-28
Retweets: 1,288 Likes: 4,000 Engagement: 5,288
Programa ONU Medio …
@unep_espanol

🐳🐙 ¡Feliz #DíaMundialDeLosOcéanos! Los océanos ocupan 70% de nuestro 🌎. Pero sólo 3% está libre de la presión humana. El cambio climático, la sobrepesca y la contaminación amenazan la extraordinaria vida marina. ¡Urge protegerla! https://t.co/9mtW3aIbjA

2019-06-08
Retweets: 1,519 Likes: 2,189 Engagement: 3,708

Key Insights & Takeaways

The account uses emotional and impactful language to engage its audience It highlights the environmental impact of everyday choices, such as meat consumption Collaborations with global figures like Greta Thunberg help increase visibility and credibility

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 165,131
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @unep_espanol reveals an well-established Twitter presence with 165,131 followers. The account demonstrates a content-creator strategy, averaging 260.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025