UNFPA Botswana
The United Nations Population Fund: Delivering a world where every pregnancy is wanted, every childbirth safe, and every young person's potential is fulfilled.
11,698
Followers
436
Following
4,299
Tweets
50.9
Avg Engagement
70
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNFPABotswana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-07-29
- Verification:No
- Location:Gaborone, Botswana
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:2.0
- Avg Retweets per Tweet:48.9
- Followers Analyzed:11,511
Engagement Analysis
Based on 3,242 tweetsThe account has moderate engagement with an average of 66 likes and 45 retweets per tweet, indicating a steady but not highly interactive audience.
2.0
Avg Likes/Tweet
48.9
Avg Retweets/Tweet
6,621
Total Likes
158,383
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
17
75th Percentile
20,280
Top Tweet
4.35
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
37.6%
Original
3.7%
Replies
57.1%
Retweets
1.6%
Quotes
0.0%
Threads
0.2%
With Media
91.1%
With Links
79.2%
With #Tags
73.0%
With @Mentions
13.8%
With Emojis
229
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.6%
Weekday Posts
9.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,850 retweets (57% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 11,511 followersThe primary audience includes policymakers, activists, and young people in Botswana, as well as global audiences interested in gender equality and public health.
Average
Audience Quality
22.8%
Suspicion Index
25.0%
Low-Quality %
60
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.3%
Empty Bio
35.2%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
36.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.8%
No URL
21.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
55,585,844
Total Potential Reach
60
Median Follower Reach
279
75th Percentile Reach
10.5%
>1K followers
1.9%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.1%
Creators
4,503 accounts
25.7%
Consumers
2,959 accounts
35.2%
Dormant
4,049 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
147
Verified Followers
1.28% of total
923
Protected Accounts
8.02% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @UN | 16,281,384 | Diplomat | peace, dignity, equality |
| @JohnCena | 14,106,253 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,705 | - | - |
| @SinghLions | 1,336,387 | Restaurateur | Food, Travel, Influencer |
| @UlrichJvV | 1,147,349 | Activist | Digital media, Global development, Gardening and sustainability |
| @LeBronJames | 1,006,737 | - | - |
| @UN_Spokesperson | 832,912 | Diplomat | United Nations, Spokesperson, Secretary-General |
| @nonprofitorgs | 775,006 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @IntlCrimCourt | 684,762 | Justice | war crimes, humanity, genocide |
| @IamMzilikazi | 535,522 | Musician | Pan-African music, Album, Rise |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,252
Followers With Bio
3,259
Followers Without Bio
71.69%
% With Bio
28.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed44,637
Combined Engagement
0
Total Likes
44,637
Total Retweets
8,927
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @UN_Pasifika: 👊🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👊🏿 👉🏿👍🏾👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👍🏾👈🏿 👉🏿👉🏾👍🏽👇🏽👇🏽👇🏽👇🏽👇🏽👍🏽👈🏾👈🏿 👉🏿👉🏾👉🏽👍🏼👇🏼👇🏼👇🏼👍🏼👈🏽👈🏾👈🏿 👉🏿👉🏾👉🏽👉🏼🚿👇🏻🧼👈🏼👈🏽👈🏾👈🏿 👉🏿 WASH YOUR HANDS 👈🏿 👉🏿👉🏾👉🏽👉🏼🚿👆🏻🧼👈🏼👈🏽👈🏾👈🏿 👉🏿👉🏾👉🏽👍🏼👆🏼👆🏼👆🏼👍🏼👈🏽👈🏾👈🏿 👉🏿👉🏾👍🏽👆🏽👆🏽👆🏽👆🏽👆🏽👍🏽👈🏾👈🏿 👉🏿👍🏾👆🏾👆🏾👆🏾👆🏾👆🏾👆🏾👆🏾👍🏾👈🏿 👊🏿👆🏿👆🏿👆🏿👆🏿👆🏿👆🏿👆🏿👆🏿👆🏿👊🏿
RT @Oprah: Congratulations Miss South Africa, the new Miss Universe @zozitunzi! Agree with you...leadership is the most powerful thing we should be teaching young women today. We welcome your visit to #OWLAG, our Leadership Academy for Girls 🇿🇦🇿🇦🇿🇦 https://t.co/YL0NeO40QU
RT @antonioguterres: Peace is not just the absence of war. Many women under lockdown for #COVID19 face violence where they should be safest: in their own homes. Today I appeal for peace in homes around the world. I urge all governments to put women’s safety first as they respon
RT @UN: The UN works for everyone, everywhere by: 🇺🇳 preventing conflict 🇺🇳 vaccinating children 🇺🇳 protecting refugees 🇺🇳 feeding the hungry 🇺🇳 addressing the climate crisis 🇺🇳 empowering women 🇺🇳 responding to #COVID19 & so much more. https://t.co/IUYTNM5eVG #UN75 https:
RT @WHO: 1 in 3 👩🏻👩🏿👩🏽 around the 🌍 experience physical or sexual violence by: A husband A boyfriend An intimate partner A lover A parent A relative A colleague A boss A stranger #EndViolence against women and girls! https://t.co/X5FPVJcew4 #16Days #HearMeToo https://t.co/0L8F
Key Insights & Takeaways
The account highlights the importance of youth participation in shaping the future. It leverages local leaders like Kgosi Mosadi Seboko to build credibility and relevance. It uses hashtags like #16DaysagainstGBV to align with global advocacy campaigns.
Strengths
- + Established follower base of 11,698
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNFPABotswana reveals an growing Twitter presence with 11,698 followers. The account demonstrates a content-creator strategy, averaging 50.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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