UNFPA The Gambia
The United Nations Population Fund: Delivering a world where every pregnancy is wanted, every childbirth is safe, & every young person's potential is fulfilled.
10,358
Followers
1,063
Following
9,014
Tweets
22.5
Avg Engagement
39
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNFPATheGambia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-02-10
- Verification:No
- Location:The Gambia
Data Summary
- Tweets Analyzed:3,214
- Avg Likes per Tweet:7.0
- Avg Retweets per Tweet:15.5
- Followers Analyzed:9,788
Engagement Analysis
Based on 3,214 tweetsThe account maintains moderate engagement with an average of 112 likes and 32 retweets per tweet. Its content often sparks discussions, especially around sensitive topics like FGM and hate speech.
7.0
Avg Likes/Tweet
15.5
Avg Retweets/Tweet
22,644
Total Likes
49,777
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
6
Median Retweets
22
75th Percentile
2,726
Top Tweet
2.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
32.3%
Original
12.5%
Replies
52.3%
Retweets
3.0%
Quotes
0.0%
Threads
0.4%
With Media
94.2%
With Links
86.8%
With #Tags
72.8%
With @Mentions
31.5%
With Emojis
254
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.39
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.1%
Weekday Posts
13.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,214 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,680 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,214 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,788 followersThe primary audience includes local residents of The Gambia, international supporters of UNFPA, and stakeholders in health and education sectors. The content also reaches global audiences interested in gender equality and public health.
Average
Audience Quality
21.9%
Suspicion Index
24.6%
Low-Quality %
54
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.4%
Empty Bio
33.9%
<10 Tweets
12.5%
Mass Following (>2K)
0.0%
New (<90 days)
35.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.3%
No URL
19.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,883,584
Total Potential Reach
54
Median Follower Reach
307
75th Percentile Reach
12.2%
>1K followers
2.1%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.8%
Creators
3,896 accounts
26.3%
Consumers
2,570 accounts
33.9%
Dormant
3,322 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
189
Verified Followers
1.93% of total
643
Protected Accounts
6.57% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,291 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,733 | - | - |
| @NelsonMandela | 1,565,007 | Activist | Human rights, equality, justice |
| @SinghLions | 1,336,424 | Restaurateur | Food, Travel, Influencer |
| @Declaracion | 905,178 | - | - |
| @nonprofitorgs | 775,048 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @WorldBankAfrica | 551,500 | Development Finance | Poverty, Passion, Professionalism |
| @ONU_fr | 525,243 | Diplomacy | Paix, dignité, égalité |
| @Muyumba | 496,493 | Politician | Family, Diplomacy, Youth |
| @wellbelove | 424,167 | Marketer | marketer, presenter, councillor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,909
Followers With Bio
2,879
Followers Without Bio
70.59%
% With Bio
29.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,214 analyzed9,299
Combined Engagement
0
Total Likes
9,299
Total Retweets
1,860
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @WHO: @DrTedros "We are at a decisive point. For the past 2 days, the number of new #COVID19 cases reported in the rest of the 🌍 has exceeded the number of new cases in 🇨🇳. And in the past 24h, 7 countries have reported cases for the first time: 🇧🇷, 🇬🇪, 🇬🇷, 🇲🇰, 🇳🇴, 🇵🇰 &
RT @antonioguterres: We have no more time for empty promises. I call on all investors to align their entire lending portfolio with the #ParisAgreement at the latest by 2024, ending all high-emissions finance. Every country, city, citizen, financial institution and company has a
RT @UNDP: Be safe. Be kind. Be smart. Spread the word, not the disease. See how we're working with partners to combat the spread of #Coronavirus: https://t.co/iiDbNNJzH4 #COVID19 https://t.co/1zAIGlqMqB
RT @UN_Women: To all the women who have been told that they are: too loud, too emotional, too ambitious, too difficult, too bossy, too much, Stereotypes have held us back for far too long. On #IWD2021, claim your seat at the table. #GenerationEquality https://t.co/0gZ2ePWenx
RT @UN_Women: Dear survivors of violence who are bravely speaking out: We hear you. We see you. We believe you. You’re not alone.🧡 #OrangeTheWorld #16Days https://t.co/rXw4w1s2FQ
Key Insights & Takeaways
The account frequently addresses critical social issues such as FGM and hate speech, highlighting their impact on health and community well-being. It collaborates with other UN agencies like UNICEFGambia to amplify its message and reach a broader audience. Content often includes calls to action and educational messages aimed at inspiring youth and promoting peaceful coexistence.
Strengths
- + Established follower base of 10,358
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNFPATheGambia reveals an growing Twitter presence with 10,358 followers. The account demonstrates a content-creator strategy, averaging 22.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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