UNHCR Somalia

UNHCR Somalia

@UNHCRSom

This is the official twitter account of UNHCR Somalia. Follow us to find out more on how we are helping refugees and displaced Somalis find hope... find home.

Nairobi/Somalia https://www.unhcr.org/pages/49e483ad6.html Joined 2010-09-27 Date of Analysis: Dec 16, 2025

118,551

Followers

551

Following

3,702

Tweets

53.6

Avg Engagement

391

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNHCRSom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-09-27
  • Verification:Yes
  • Location:Nairobi/Somalia

Data Summary

  • Tweets Analyzed:3,168
  • Avg Likes per Tweet:5.2
  • Avg Retweets per Tweet:48.4
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,168 tweets

Average engagement per tweet is moderate, with a focus on likes and retweets. The content often includes visuals and links, which may contribute to higher interaction rates.

5.2

Avg Likes/Tweet

48.4

Avg Retweets/Tweet

16,575

Total Likes

153,249

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

8

Median Retweets

35

75th Percentile

20,768

Top Tweet

0.45

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

36.6%

Original

9.0%

Replies

52.1%

Retweets

2.3%

Quotes

0.0%

Threads

0.7%

With Media

84.9%

With Links

61.0%

With #Tags

80.4%

With @Mentions

4.4%

With Emojis

182

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

88.7%

Weekday Posts

11.3%

Weekend Posts

Top Hashtags

#somalia (707) #unhcr (198) #mogadishu (106) #refugees (104) #somali (95) #yemen (91) #withrefugees (89) #kenya (68) #worldrefugeeday (64) #covid19 (59)

Most Mentioned

@unhcrsom (701) @refugees (600) @unsomalia (203) @ochasom (202) @un (151) @amb_affey (136) @refugeeschief (124) @iom_somalia (69) @unhcr_kenya (63) @undeclercq (58)

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Content Strategy Analysis

Based on 3,168 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,159 (37%)
Replies 285 (9%)
Retweets 1,650 (52%)
Quote Tweets 74 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,650 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,168 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The primary audience includes individuals and organizations interested in refugee issues, humanitarian aid, and Somalia-specific crises. Followers likely seek real-time updates and success stories from UNHCR's programs.

Below Average

Audience Quality

38.5%

Suspicion Index

53.7%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

59.9%

Empty Bio

69.3%

<10 Tweets

3.0%

Mass Following (>2K)

0.0%

New (<90 days)

68.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.6%

No URL

47.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

16,127,773

Total Potential Reach

8

Median Follower Reach

31

75th Percentile Reach

1.2%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

7.6%

Creators

831 accounts

23.2%

Consumers

2,547 accounts

69.3%

Dormant

7,621 accounts

15

Verified Followers

0.14% of total

4.0%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Somalia (731) Nairobi, Kenya (221) Kampala, Uganda (64) Ethiopia (64) Kenya (62) Mogadishu (52) Nairobi (29) Hargeisa (28) Mogadishu, Somalia (21) Somaliland (19)

15

Verified Followers

0.14% of total

659

Protected Accounts

5.99% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,689 Wrestler Wrestling, Motivation, Self-promotion
@tomcolicchio 909,645 Chef Chef, food activist, fishing
@Dr_Rafizadeh 121,919 Political Analyst Politics, Business, Science
@somalilandmfa 78,128 Diplomat Foreign Affairs, International Cooperation, Somaliland
@lynseyaddario 74,169 Photojournalist photojournalism, author, memoir
@TomGardner18 23,909 - -
@jinrui_nikki 23,505 - -
@Horrimania 17,821 - -
@JustinTBrady 16,452 - -
@MPMursalKhaliif 16,068 - -

Top Keywords in Follower Bios

somalia (181) somali (121) life (111) social (111) student (94) political (92) health (88) university (86) love (84) humanitarian (83)

Top Hashtags in Follower Bios

#somalia (8) #withrefugees (5) #humanitarian (3) #never (3) #tech (2) #author (2) #education (2) #sdgs (2) #womenempowerment (2) #entrepreneur (2)

4,414

Followers With Bio

6,585

Followers Without Bio

40.13%

% With Bio

59.87%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,168 analyzed

36,921

Combined Engagement

0

Total Likes

36,921

Total Retweets

7,384

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Refugees Humanitarian Aid Somalia Crisis Response Empowerment Livelihood Projects Emergency Relief

Key Insights & Takeaways

The account frequently highlights high-impact stories, such as refugee empowerment and emergency relief efforts. It uses hashtags to increase visibility and connect with broader humanitarian movements. Visual content and links to projects are common, suggesting a strategy to inform and engage followers effectively.

Strengths

  • + Established follower base of 118,551
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNHCRSom reveals an growing Twitter presence with 118,551 followers. The account demonstrates a content-creator strategy, averaging 53.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025