UNHCR United Kingdom
UN Refugee Agency in the UK - Regularly tweeting on refugee protection, asylum and immigration issues. Follow us at https://www.facebook.com/unsupportedbrowser #WithRefugees
73,342
Followers
3,377
Following
44,251
Tweets
51.5
Avg Engagement
1,072
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNHCRUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-27
- Verification:Yes
- Location:London, United Kingdom
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:13.7
- Avg Retweets per Tweet:37.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,238 tweetsOn average, tweets receive around 2,739 likes and 1,657 retweets, indicating moderate engagement. The account's verified status is low, suggesting a mix of public and non-verified followers.
13.7
Avg Likes/Tweet
37.8
Avg Retweets/Tweet
44,512
Total Likes
122,365
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
4
Median Retweets
24
75th Percentile
13,298
Top Tweet
0.7
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
48.7%
Original
1.9%
Replies
45.1%
Retweets
4.3%
Quotes
0.0%
Threads
1.3%
With Media
96.4%
With Links
41.8%
With #Tags
55.0%
With @Mentions
28.8%
With Emojis
237
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.7%
Weekday Posts
12.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,460 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes policymakers, journalists, and individuals interested in refugee rights and immigration policies. The account also engages with advocacy groups and the general public.
Average
Audience Quality
24.7%
Suspicion Index
23.3%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.7%
Empty Bio
25.4%
<10 Tweets
20.8%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
15.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,010,592
Total Potential Reach
57
Median Follower Reach
293
75th Percentile Reach
11.2%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.2%
Creators
5,119 accounts
23.4%
Consumers
2,340 accounts
25.4%
Dormant
2,541 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
68
Verified Followers
0.68% of total
903
Protected Accounts
9.03% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,987 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MercedesAMGF1 | 4,737,107 | Formula 1 Team | Formula 1, Performance, Champions |
| @britishlibrary | 1,851,352 | Library | Books, History, Culture |
| @NicolaSturgeon | 1,510,329 | Politician | Books, Politics, Scotland |
| @iownjd | 765,074 | Lawyer | learn, inspire, engage |
| @MiaFarrow | 468,240 | - | - |
| @lewis_goodall | 334,324 | Journalist | politics, policy, economics |
| @marinamaral2 | 261,552 | Digital Colorist | history, coffee, digital colorist |
| @NadelParis | 184,636 | Musician | Music, Production, Writing |
| @BestForBritain | 181,847 | Advocacy | advocacy, internationalist values, cross-party |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,928
Followers With Bio
3,072
Followers Without Bio
69.28%
% With Bio
30.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed36,853
Combined Engagement
20,121
Total Likes
16,732
Total Retweets
7,371
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
UNHCR, the UN Refugee Agency, is profoundly concerned by the asylum bill introduced by the UK Government to the House of Commons today. Our statement here: https://t.co/gyn8sAKqVg Tweet 1/2 https://t.co/l1FC8Ctpl2
Fact checkers @FullFact have examined claims that asylum can be applied for through UNCHR 🔽 There is no mechanism through which refugees can approach UNHCR with the intention of seeking asylum in the UK. There is no asylum visa or ‘queue’ for the UK. https://t.co/qaBDdrT3WI
RT @refugeecouncil: Right now a cruel bill that seeks to turn people fleeing for their lives from war & persecution into criminals is progressing through Parliament. Help us spread the word – please like and share. #NotACriminal #TogetherWithRefugees🧡 https://t.co/ENSsRCGzl
UNHCR Statement on Asylum Processing and Resettlement to the UK: https://t.co/XdIuLItLX4 UNHCR wishes to clarify that there is no mechanism through which refugees can approach UNHCR with the intention of seeking asylum in the U.K. There is no asylum visa or ‘queue’ for the U.K.
We urge the UK Government, and all MPs and Peers, to reconsider the Bill and instead pursue more humane and practical policy solutions. More: https://t.co/gyn8sAKqVg Tweet 2/2 https://t.co/W6S4a86pu4
Key Insights & Takeaways
The account frequently highlights policy concerns and calls for reconsideration of UK asylum legislation. It emphasizes the importance of accurate information and fact-checking in public discourse. The use of hashtags like #WithRefugees reflects a focus on advocacy and solidarity with refugees.
Strengths
- + Established follower base of 73,342
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNHCRUK reveals an growing Twitter presence with 73,342 followers. The account demonstrates a content-creator strategy, averaging 51.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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