UnHerd
Challenging the herd with new and bold thinking in philosophy, politics and culture.
123,022
Followers
138
Following
61,902
Tweets
30.1
Avg Engagement
1,011
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @unherd's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-03-21
- Verification:No
- Location:London, United Kingdom
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:16.1
- Avg Retweets per Tweet:14.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsUnherd's tweets typically receive a high number of likes and retweets, indicating a strong and active audience. The engagement suggests that the content resonates with followers and sparks debate.
16.1
Avg Likes/Tweet
14.0
Avg Retweets/Tweet
52,267
Total Likes
45,468
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
21
75th Percentile
3,096
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
70.5%
Original
0.1%
Replies
29.4%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
100.0%
With Links
1.3%
With #Tags
90.9%
With @Mentions
3.2%
With Emojis
161
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
84.8%
Weekday Posts
15.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 955 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes individuals interested in politics, philosophy, and culture who are open to challenging conventional wisdom. They may be politically engaged and seek alternative viewpoints.
Average
Audience Quality
22.4%
Suspicion Index
27.2%
Low-Quality %
69
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.7%
Empty Bio
20.5%
<10 Tweets
16.0%
Mass Following (>2K)
0.0%
New (<90 days)
44.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.1%
No URL
14.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,654,972
Total Potential Reach
69
Median Follower Reach
327
75th Percentile Reach
11.9%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.2%
Creators
6,420 accounts
15.3%
Consumers
1,526 accounts
20.5%
Dormant
2,054 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
360
Verified Followers
3.6% of total
1,124
Protected Accounts
11.24% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LouDobbs | 2,415,833 | Journalist | News, Politics, Business |
| @LeBronJames | 1,005,149 | - | - |
| @RediTlhabi | 685,210 | Journalist | News, Broadcasting, Author |
| @Uldouz | 459,632 | Influencer | Women's rights, Charity, Social media |
| @ezralevant | 414,431 | Journalist | Conservative, Media, Activism |
| @ToffTalks | 323,789 | Influencer | fashion, positivity, lifestyle |
| @Asamsakti | 284,355 | Art Lover | Art, Technology, Tea |
| @HillF1 | 224,144 | Former Racer | Formula One, Vegetarianism, Surfing |
| @tnewtondunn | 191,044 | Journalist | Politics, Journalism, Football |
| @sourpatchlyds | 188,320 | Producer | Politics, Podcasts, Tattoos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,033
Followers With Bio
3,967
Followers Without Bio
60.33%
% With Bio
39.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed11,312
Combined Engagement
7,847
Total Likes
3,465
Total Retweets
2,262
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
"What are we to make of the fact that the man who aspires to lead this country apparently believes that one in every thousand women has a penis?" | @polblonde https://t.co/tlL5HnD1ok
In the gender debate, Starmer didn't sit on the fence — he came down wholeheartedly on the wrong side | @polblonde https://t.co/7y3x8Ob1cu
"Gender ideology is destroying critical faculties, allowing misogyny into the mainstream in a prettified new costume" | @polblonde https://t.co/oUfC5bglZc
The trans writer's work is full of porn-inspired misogyny | @polblonde https://t.co/oUfC5bglZc
RT @battleforeurope: 🔴 BREAKING: Germany’s health minister Karl Lauterbach — a pro-lockdown and pro-vax hawk who infamously claimed that Covid vaccines were “without side effects” — has now admitted he was wrong. Here’s my take on the biggest vaccine-injury scandal yet 👇🏻 https
Key Insights & Takeaways
The account frequently engages with political figures and their statements, often criticizing their positions. It highlights the impact of gender ideology on society and public discourse. It emphasizes the importance of critical thinking and challenges mainstream narratives.
Strengths
- + Established follower base of 123,022
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @unherd reveals an growing Twitter presence with 123,022 followers. The account demonstrates a content-creator strategy, averaging 30.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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