Unibet Racing
Want racing offers, boosts, & exclusive updates from multiple leading trainers? You're on! 18+. Customer Help https://unibet.me/Contact https://t.co/1U8ApjqvMK
49,721
Followers
1,315
Following
90,600
Tweets
5.3
Avg Engagement
306
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UnibetRacing's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-23
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.7
- Avg Retweets per Tweet:2.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement through interactive tweets and promotions. It encourages followers to like, retweet, and reply to increase visibility and participation.
2.7
Avg Likes/Tweet
2.6
Avg Retweets/Tweet
8,922
Total Likes
8,330
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
4
75th Percentile
650
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.8%
Original
5.0%
Replies
20.2%
Retweets
10.9%
Quotes
0.0%
Threads
0.2%
With Media
73.3%
With Links
49.5%
With #Tags
51.4%
With @Mentions
71.7%
With Emojis
176
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.54
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
63.1%
Weekday Posts
36.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 658 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in horse racing, betting, and exclusive event updates. They are active participants who enjoy engaging with contests and promotions.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
127
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,293,300
Total Potential Reach
127
Median Follower Reach
359
75th Percentile Reach
8.0%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,008
Protected Accounts
10.08% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TimCoronel | 979,932 | Racer | Dakar Rally, Car Wars, Racing |
| @JJHamblett | 341,120 | Actor | Actor, Singer, Management |
| @iamtomskinner | 260,024 | TV Personality | Boxing, Beer, Cooking |
| @KajalAgarwal | 208,139 | Journalist | News, Portal, Friends |
| @UnibetFrance | 175,606 | Gambling | Sports betting, Mobile app, Responsible gaming |
| @chazaustin10 | 164,884 | Athlete | Wife, Kids, Media |
| @FootbaIlComedy | 155,862 | Comedy Football | Football, Comedy, Vines |
| @BreedersCup | 131,133 | Horse Racing | Horse racing, Championships, Del Mar |
| @acuthbert11 | 124,020 | Rugby Player | Rugby, Fitness, Brand Ambassador |
| @EPLBibIe | 121,512 | Sports Media | Football, Entertainment, Videos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,231
Followers With Bio
3,769
Followers Without Bio
62.31%
% With Bio
37.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,632
Combined Engagement
1,514
Total Likes
1,118
Total Retweets
526
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
🚨 #WinWednesday 👀👀 We've got ONE PAIR of tickets up for grabs for Unibet Champion Hurdle Day 2022 on Tuesday 15th March To enter to win a pair: 1⃣ Follow @UnibetRacing 2⃣ LIKE and RT this post 3⃣ Comment #UnibetChampionHurdle 🔗 T&Cs 👇 https://t.co/v7RKy9E2eW https://t.co
𝗖𝗛𝗘𝗟𝗧𝗘𝗡𝗛𝗔𝗠 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟 | #WinWednesday 𝗪𝗜𝗡 a 𝗣𝗔𝗜𝗥 of tickets for Unibet Champion Hurdle Day 1⃣ Follow @UnibetRacing 2⃣ LIKE and RT this post 3⃣ Reply with last year's Champion Hurdle winner* *Hint 👇 🔞 Entry closes 1pm Friday #UBRComps
🚨 #WinWednesday We have A PAIR of tickets to #WIN for Unibet Champion Hurdle Day 2022!! To enter: 1⃣ Follow @UnibetRacing 2⃣ LIKE and RT this post 3⃣ Reply with the name of the trainer on our Preview panel this Monday night! https://t.co/Ijwex3IxqL
𝗖𝗛𝗘𝗟𝗧𝗘𝗡𝗛𝗔𝗠 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟 | #WinWednesday 𝗪𝗜𝗡 a 𝗣𝗔𝗜𝗥 of 𝗣𝗥𝗘𝗠𝗜𝗘𝗥 𝗧𝗜𝗖𝗞𝗘𝗧𝗦 for Unibet Champion Hurdle Day 1⃣ Follow @UnibetRacing 2⃣ LIKE this post 3⃣ Reply with last year's Champion Hurdle winner* *Hint: 📸 👇 🔞 Entry closes 4pm Fri. #UBRComps
🚨 #WinWednesday We have A PAIR of tickets to #WIN for Unibet Champion Hurdle Day 2022!! Entry: 1⃣ Follow @UnibetRacing 2⃣ LIKE and RT this post 3⃣ Reply with the name of the horse Jamie Codd NAPPED on our Preview panel (clue 1:48:00) 📺 Watch here https://t.co/yvSfsD888f
Key Insights & Takeaways
The account heavily relies on promotional content and contests to drive engagement. It uses hashtags like #WinWednesday to create a sense of urgency and community. Interactive elements such as likes, retweets, and replies are central to its strategy.
Strengths
- + Established follower base of 49,721
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UnibetRacing reveals an growing Twitter presence with 49,721 followers. The account demonstrates a content-creator strategy, averaging 5.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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