يونيسف مصر

يونيسف مصر

@UNICEF_Egypt

UNICEF has been supporting children's rights in Egypt since 1952 يونيسف تعمل علي دعم حقوق الأطفال في مصر منذ عام 1952

Cairo, Egypt https://www.unicef.org/egypt/ Joined 2012-09-24 Date of Analysis: Dec 16, 2025

57,289

Followers

190

Following

9,770

Tweets

14.5

Avg Engagement

336

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNICEF_Egypt's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-09-24
  • Verification:Yes
  • Location:Cairo, Egypt

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:8.8
  • Avg Retweets per Tweet:5.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

The account maintains a steady level of engagement with an average of 1,285 likes and 260 retweets per tweet. It effectively uses hashtags and collaborates with influencers to boost visibility.

8.8

Avg Likes/Tweet

5.7

Avg Retweets/Tweet

28,637

Total Likes

18,448

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

6

75th Percentile

4,471

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

70.7%

Original

3.5%

Replies

24.2%

Retweets

1.5%

Quotes

0.0%

Threads

0.1%

With Media

66.7%

With Links

70.3%

With #Tags

42.3%

With @Mentions

5.8%

With Emojis

198

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.05

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.9%

Weekday Posts

25.1%

Weekend Posts

Top Hashtags

#foreverychild (248) #egypt (247) #مصر (129) #رقم_يهمك (115) #فيروس_كورونا (98) #covid19 (85) #أنا_ضد_التنمر (76) #cop27 (69) #children (53) #لكل_طفل (50)

Most Mentioned

@jeremyunicef (401) @unicef_egypt (294) @nccmegypt (148) @unegypt (137) @unicefmena (111) @unicef (106) @mohpegypt (106) @ncwegypt (92) @unfpaegypt (75) @moeteeg (73)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,298 (71%)
Replies 115 (4%)
Retweets 787 (24%)
Quote Tweets 49 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 787 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily interested in children's rights, social issues, and local advocacy. They are likely to be educators, parents, activists, and supporters of UNICEF's mission.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

14

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.1%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

28,046,691

Total Potential Reach

14

Median Follower Reach

60

75th Percentile Reach

2.2%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Cairo, Egypt (337) القاهرة, مصر (281) Egypt (252) مصر (251) Alexandria, Egypt (85) الأسكندرية, مصر (58) egypt (53) الجيزة, مصر (43) Cairo (38) Giza, Egypt (37)

0

Verified Followers

0.0% of total

1,463

Protected Accounts

14.63% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,090,185 Wrestler Wrestling, Motivation, Self-promotion
@AlAhram 6,425,680 Publisher News, Publishing, Media
@Alyssa_Milano 3,461,264 - -
@UN_HRC 757,550 Diplomat human rights, promotion, protection
@liliandaoud 672,589 Journalist broadcast journalism, Alaraby TV, news
@simonoulla 573,692 Unknown Travel, Food, Adventure
@USEmbassyCairo 171,223 Diplomat Diplomacy, Egypt, Events
@AAzizTalal 104,912 Chairman Philanthropy, Development, Empowerment
@AhmedAAlshanfri 95,888 - -
@MarkMwandosya 87,646 Politician Politics, Education, Engineering

Top Keywords in Follower Bios

egypt (87) engineer (86) egyptian (85) faculty (71) university (68) love (66) life (60) student (55) news (50) journalist (37)

Top Hashtags in Follower Bios

#foreverychild (6) (5) #تحيا_مصر (4) #music (3) #مصر (3) #jft74 (3) #un (2) #unhcr (2) #humanrights (2) #socialprotection (2)

4,943

Followers With Bio

5,057

Followers Without Bio

49.43%

% With Bio

50.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

11,028

Combined Engagement

9,080

Total Likes

1,948

Total Retweets

2,206

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Children's Rights Anti-Bullying Social Advocacy Celebrity Partnerships Education Community Engagement
يونيسف مصر
@UNICEF_Egypt

تخيلوا إن واحد من أهم فنانين الكوميديا في مصر كان بيتقاله "دمك تقيل" وهو طفل؟ الفنان أحمد حلمي سفير النوايا الحسنة ليونيسف مصر بيحكي عن تجربته مع التنمُّر . #أنا_ضد_التنمر @ahelmy @NCCMEgypt @MoeteEg @EUinEgypt https://t.co/Zk6jnlmDWO

2018-08-31
Retweets: 1,495 Likes: 2,976 Engagement: 4,471
يونيسف مصر
@UNICEF_Egypt

يحدث الآن: توقيع اتفاقية مدتها أربع سنوات بين يونيسف والنادي الأهلي. #الأهلي_ويونيسف #جول_لكل_طفل 🔴⚽️🔵 Happening now: UNICEF and @AlAhly signed agreement at the premises of Al Ahly in Cairo. #ALAHLYxUNICEF #Goals4Children https://t.co/VSXMB2Pqns

2019-07-22
Retweets: 195 Likes: 1,887 Engagement: 2,082
يونيسف مصر
@UNICEF_Egypt

بنشكر كل من ساهم في التوعية بحملة #أنا_ضد_التنمر، وشكر خاص للفنان أحمد حلمي @ahelmy ومنى زكي @monazaki، سفراء النوايا الحسنة ليونيسف مصر لمشاركتهم ودعمهم للحملة. اعرف كتر عن حملة #أنا_ضد_التنمر من على: https://t.co/oiDHdxEJkI https://t.co/IB9UFs3j7T

2020-07-16
Retweets: 63 Likes: 1,889 Engagement: 1,952
يونيسف مصر
@UNICEF_Egypt

في إطار شراكة يونيسف مع @AlAhly اللي بدأت من ٢٠١٩، استضاف النادي أطفال من مصر وسوريا وجنوب السودان في جولة بفرع الجزيرة للمشاركة في حملة #اختلافنا_مش_بيفرقنا اللي بيدعمها برنامج آفاق"PROSPECTS“، وهو شراكة بين @DutchMFA و@IFC_MENA و@ILOCairo و@UNHCREgypt ويونيسف. https://t.co/J2lw

2021-06-25
Retweets: 135 Likes: 1,272 Engagement: 1,407
يونيسف مصر
@UNICEF_Egypt

خطوة بخطوة الرجل تدب.. بكرة حبيبي يطول ويشب.. يفضل يكبر قدام عيني.. وصحته زي البمب! شكرًا للفنانة دنيا سمير غانم سفيرة النوايا الحسنة ليونيسف مصر على مساهمتها التطوعية في حملة #صحتهم_مستقبلهم. @Donia https://t.co/BTa9jXaozN

2018-12-04
Retweets: 60 Likes: 1,056 Engagement: 1,116

Key Insights & Takeaways

The account frequently collaborates with celebrities and public figures to amplify its message. It uses real-life examples and storytelling to connect with its audience. It highlights long-term partnerships and initiatives, showing a strategic approach to advocacy.

Strengths

  • + Established follower base of 57,289
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNICEF_Egypt reveals an growing Twitter presence with 57,289 followers. The account demonstrates a content-creator strategy, averaging 14.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025