UNICEF MENA - يونيسف الشرق الأوسط وشمال إفريقيا
لكل طفل، كل الحقوق For every child , every right
82,317
Followers
2,788
Following
35,178
Tweets
11.4
Avg Engagement
703
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNICEFmena's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-19
- Verification:Yes
- Location:Middle East & North Africa
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.8
- Avg Retweets per Tweet:7.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 97 likes and 35 retweets per tweet. It often shares impactful stories and calls to action, which likely drive interaction.
3.8
Avg Likes/Tweet
7.6
Avg Retweets/Tweet
12,332
Total Likes
24,579
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
11
75th Percentile
707
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
41.5%
Original
5.6%
Replies
51.7%
Retweets
1.2%
Quotes
0.0%
Threads
0.3%
With Media
93.8%
With Links
77.4%
With #Tags
64.2%
With @Mentions
23.7%
With Emojis
233
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.0%
Weekday Posts
22.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,680 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes policymakers, humanitarian workers, and advocates for children's rights. It also reaches a broader public interested in global issues and social justice.
Average
Audience Quality
32.2%
Suspicion Index
36.9%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.8%
Empty Bio
42.6%
<10 Tweets
13.1%
Mass Following (>2K)
0.0%
New (<90 days)
68.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.3%
No URL
30.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,467,812
Total Potential Reach
14
Median Follower Reach
99
75th Percentile Reach
5.6%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.3%
Creators
3,427 accounts
23.1%
Consumers
2,314 accounts
42.6%
Dormant
4,259 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
78
Verified Followers
0.78% of total
1,091
Protected Accounts
10.91% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,467 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KSAEJ1 | 924,858 | Education News | Education, Vacations, News |
| @UN_HRC | 751,461 | Diplomat | human rights, promotion, protection |
| @hussinalezzi5 | 672,367 | Activist | Yemen, Faith, Unity |
| @actress_alaa | 327,193 | Actress | Acting, Activism, Influencing |
| @KamelAlkhodani | 302,033 | Journalist | journalism, development, rights |
| @hamad_dosare | 282,336 | - | - |
| @salmaeldaly | 248,612 | TV Presenter | Television, Presenter, Mother |
| @Noura_Almoteari | 229,339 | Writer | politics, novelist, vegan |
| @WHOEgypt | 224,840 | Healthcare | Health, Egypt, WHO |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,618
Followers With Bio
4,382
Followers Without Bio
56.18%
% With Bio
43.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,265
Combined Engagement
0
Total Likes
2,265
Total Retweets
453
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @UNICEFSudan: لقد فجعنا من التقارير المتدولة عن وفاة طفل يبلغ من العمر ١٦ عامًا متأثراً بجراح أصيب بها يوم ١٧ نوفمبر ٢٠٢١. وبذلك يرتفع عدد القتلى من الأطفال في #السودان على حسب التقارير الى ٤ أطفال منذ يوم ٢٥ اكتوبر ٢٠٢١. في #يوم_الطفل_العالمي، يجب الاحتفال بالأطفال و ليس دف
RT @UNICEFpalestine: Yesterday at Jerusalem’s Damascus Gate, at least two Palestinian children were seriously injured, including a deaf 11-year-old girl who is now being treated for a fractured jaw and a 6-month-old hit by stun grenade fragments. Children should not be caught up
RT @UNICEF: Education elevates 📚 ✏️ Every child has the right to learn — regardless of who they are, where they live or their family’s income. https://t.co/X4vz2JUC9t
RT @UNICEF: It's our birthday! For 75 years, UNICEF has championed child rights. From conflict to climate change and COVID-19, these are the historic moments which have defined our work #ForEveryChild. #UNICEF75 https://t.co/MJHEAexiol
RT @UNICEF: A very warm welcome to our new Executive Director, Cathy Russell. @unicefchief #ForEveryChild https://t.co/U8J8Vlm6aG
Key Insights & Takeaways
The account frequently shares tragic stories of children affected by conflict, which can evoke strong emotional responses and engagement. It emphasizes the importance of listening to children's voices and incorporating their ideas into global discussions. The use of hashtags like #COP27 and references to regional events suggest a focus on both local and international advocacy.
Strengths
- + Established follower base of 82,317
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNICEFmena reveals an growing Twitter presence with 82,317 followers. The account demonstrates a content-creator strategy, averaging 11.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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