UNICEF South Asia
We promote children's rights and wellbeing in 8 countries in South Asia, and we never give up. #ForEveryChild
188,776
Followers
3,195
Following
13,110
Tweets
386.9
Avg Engagement
210
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNICEFROSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-04-23
- Verification:Yes
- Location:Kathmandu, Nepal
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:307.5
- Avg Retweets per Tweet:79.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account consistently receives high engagement with likes and retweets, indicating strong public interest in its content. It leverages storytelling and visual elements to boost interaction.
307.5
Avg Likes/Tweet
79.4
Avg Retweets/Tweet
999,048
Total Likes
258,125
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
11
Median Retweets
204
75th Percentile
67,861
Top Tweet
2.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51.9%
Original
9.0%
Replies
38.1%
Retweets
1.0%
Quotes
0.0%
Threads
0.6%
With Media
58.5%
With Links
57.9%
With #Tags
58.9%
With @Mentions
37.4%
With Emojis
199
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.1%
Weekday Posts
22.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,238 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes policymakers, healthcare professionals, and advocates for children's rights. It also reaches a broader public interested in global health and development issues.
Average
Audience Quality
27.1%
Suspicion Index
34.0%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.0%
Empty Bio
32.1%
<10 Tweets
8.1%
Mass Following (>2K)
0.0%
New (<90 days)
57.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.3%
No URL
18.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,955,570
Total Potential Reach
24
Median Follower Reach
94
75th Percentile Reach
3.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.8%
Creators
17,890 accounts
32.1%
Consumers
16,061 accounts
32.1%
Dormant
16,049 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
183
Verified Followers
0.18% of total
6,640
Protected Accounts
6.57% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BBhuttoZardari | 5,085,958 | Politician | Politics, Human Rights, Pakistan |
| @dailystarnews | 1,519,537 | News Outlet | news, features, analysis |
| @brb1954 | 1,482,649 | Politician | Politics, Regional Development, Janata Samajwadi Party |
| @javerias | 1,338,158 | Journalist | Photography, Journalism, Child Labour |
| @LeBronJames | 1,000,775 | - | - |
| @sharjeelinam | 964,562 | Unknown | Personal Views |
| @waglenikhil | 922,802 | Journalist | Politics, Journalism, Authorship |
| @MaizaHameedMNA | 692,228 | Politician | Youth, Women Leadership, Minorities |
| @IamMzilikazi | 547,282 | Musician | Pan-African music, Album, Rise |
| @PradeepgyawaliK | 414,827 | Politician | Politics, Diplomacy, International Relations |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,693
Followers With Bio
44,304
Followers Without Bio
56.13%
% With Bio
43.87%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed206,663
Combined Engagement
129,350
Total Likes
77,313
Total Retweets
41,333
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
RT @UNICEF: 💜💙 @BTS_twt's messages of solidarity have given hope to children and young people around the world during COVID-19. Today, we…
Among the giants of the Himalayas 😍 Who knows the height of tallest mountain in the world ⛰️? #StunningSouthAsia https://t.co/F6iIka9sMU
Over the past two years, vaccines have made their way across countries in South Asia like never before. We urge countries to build on this momentum and make sure that every child - no matter who they are or where they live - receives their routine vaccines. https://t.co/adi1Ku
Ice and snow-covered mountains. 🏔️ Health worker heroes in Pakistan overcome all obstacles to help protect every child against polio. Thank you for everything you do. You fill our hearts with hope. 💙 @UNICEF_Pakistan @WHO @PakFightsPolio https://t.co/HR5WLaOwek
Our heroes of 2022? The health workers & vaccinators of South Asia.💙 Thank you for saving lives & helping life get back to normal for us all. More power to you (and support) in 2023. https://t.co/E0003sls0h
Key Insights & Takeaways
The account uses storytelling and visual content to highlight key issues like vaccination and health worker contributions. It emphasizes the importance of child health and rights in South Asia through impactful narratives. High engagement suggests a strong public interest in global health and development issues.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 188,776
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNICEFROSA reveals an well-established Twitter presence with 188,776 followers. The account demonstrates a content-creator strategy, averaging 386.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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