Unicorn Darts
🎯 | SINCE 1937. Over 80 Years of Innovation and Experience. World Champions 21 Times.
54,582
Followers
341
Following
16,229
Tweets
99.0
Avg Engagement
259
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UnicornDarts's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-05
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:21.3
- Avg Retweets per Tweet:77.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,239 tweetsThe account has a high average number of likes and retweets, indicating strong audience interaction. Competitions and promotions are key drivers of engagement.
21.3
Avg Likes/Tweet
77.7
Avg Retweets/Tweet
69,135
Total Likes
251,636
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
4
Median Retweets
32
75th Percentile
74,388
Top Tweet
1.81
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
39.7%
Original
8.1%
Replies
47.7%
Retweets
4.5%
Quotes
0.0%
Threads
0.1%
With Media
88.1%
With Links
31.3%
With #Tags
74.7%
With @Mentions
63.0%
With Emojis
194
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.2
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.8%
Weekday Posts
25.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,546 retweets (48% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in technology, competitions, and branded products. They are likely active on social media and enjoy participating in giveaways.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,747,041
Total Potential Reach
42
Median Follower Reach
176
75th Percentile Reach
4.4%
>1K followers
0.4%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
832
Protected Accounts
8.32% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KevinandTrevor | 693,301 | - | - |
| @Chris_Stark | 426,891 | Radio Presenter | BBC Radio, DJ, Football |
| @eljonesuk | 337,020 | Sports Broadcaster | Football, Betting, Podcasting |
| @InTheWordsOf_CM | 194,115 | Content Editor | Music, Cardiff, Writing |
| @jonmosesvocals | 193,573 | Singer | musical theatre, theatre, actor |
| @andygoldstein05 | 188,012 | Sports Broadcaster | Sports, Radio, Hair |
| @TungstenTales | 187,462 | Darts enthusiast | Darts, Tungsten, Love |
| @DPJHodges | 183,190 | Commentator | - |
| @BeefGolf | 173,330 | Golfer | Golf, Normal, Geezer |
| @Michael180Smith | 119,211 | Professional Darts Player | Darts, Family, Cooking |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,411
Followers With Bio
4,589
Followers Without Bio
54.11%
% With Bio
45.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed141,935
Combined Engagement
1,202
Total Likes
140,733
Total Retweets
28,387
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @NHSMillion: The spirit of NHS staff is absolutely astonishing ❤️ Please RT if you’re proud. WE WILL BEAT THIS! https://t.co/BpQsq3bdD0
RT @OfficialPDC: THE BEST LEG OF ALL TIME! 🤯🔥 MICHAEL VAN GERWEN MISSES D12 FOR A NINE-DARTER, AND THEN SMITH PINS A PERFECT LEG HIMSELF! ONE OF THE GREATEST THINGS YOU'LL EVER SEE IN SPORT. https://t.co/WyKWFcxq5V
RT @SkySportsDarts: THIS IS INSANE!!! WHAT A LEG OF DARTS!! MICHAEL SMITH HITS A NINE DARTER!! 🤯😲 https://t.co/T6HWmRCQYX
RT @OfficialPDC: NINE-DARTER!!! MICHAEL SMITH STRIKES PERFECTION IN DUBLIN! It's the first Premier League nine-darter since 2017!! https://t.co/k2vebOPzYv
#WIN! EASTER COMPETITION 🎯 Simply RT this post & follow us to be in with a chance of winning a Unicorn Smartboard - Winner chosen 14/04/2020 👍 #darts | #Competition | #RTtoWin | #Giveaway | #Smartboard https://t.co/Pjexi8CcQP
Key Insights & Takeaways
The account frequently runs competitions to boost engagement and follower growth. Promotions and giveaways are central to its strategy. It leverages retweets and follows as key actions for participation.
Strengths
- + Established follower base of 54,582
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UnicornDarts reveals an growing Twitter presence with 54,582 followers. The account demonstrates a content-creator strategy, averaging 99.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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