UNILAD

UNILAD

@UNILAD

The world as it happens.

https://www.unilad.com/ Joined 2010-05-29 Date of Analysis: Dec 16, 2025

201,577

Followers

2,470

Following

28,003

Tweets

49.7

Avg Engagement

435

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNILAD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-05-29
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:41.9
  • Avg Retweets per Tweet:7.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

On average, UNILAD's tweets receive 2,348 likes and 939 retweets, showing high engagement. The account's content is well-received and often shared widely.

41.9

Avg Likes/Tweet

7.8

Avg Retweets/Tweet

136,171

Total Likes

25,227

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

1

Median Retweets

34

75th Percentile

11,552

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

43.6%

Original

55.2%

Replies

1.0%

Retweets

0.2%

Quotes

0.0%

Threads

1.0%

With Media

93.5%

With Links

0.4%

With #Tags

2.0%

With @Mentions

48.3%

With Emojis

93

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.27

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

84.7%

Weekday Posts

15.3%

Weekend Posts

Top Hashtags

#paulfury (1) #pl (1) #backtowork (1) #worldcupfinal (1) #spotifywrapped (1) #theguinnessarms (1) #ad (1) #itscominghome (1) #imaceleb (1) #fut (1)

Most Mentioned

@voxi_uk (29) @ladbible (10) @ksi (4) @sportbible (4) @england (3) @wilfbha (2) @unilad (2) @patrickfoster02 (2) @katyperry (2) @fifaworldcup (2)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,418 (44%)
Replies 1,794 (55%)
Retweets 33 (1%)
Quote Tweets 5 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 33 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely interested in current events, viral trends, and sensational news. They are active on social media and engage with content that provokes emotional reactions.

Average

Audience Quality

28.1%

Suspicion Index

38.6%

Low-Quality %

18

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.5%

Empty Bio

36.8%

<10 Tweets

9.1%

Mass Following (>2K)

0.0%

New (<90 days)

55.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.0%

No URL

27.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

57,295,235

Total Potential Reach

18

Median Follower Reach

114

75th Percentile Reach

5.1%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

44.4%

Creators

22,196 accounts

18.8%

Consumers

9,405 accounts

36.8%

Dormant

18,399 accounts

265

Verified Followers

0.53% of total

4.5%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (713) England, United Kingdom (611) United Kingdom (577) Manchester, England (316) London (271) Scotland, United Kingdom (204) United States (174) Liverpool, England (158) Glasgow, Scotland (143) UK (130)

476

Verified Followers

0.47% of total

16,858

Protected Accounts

16.69% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@whindersson 26,940,167 Comedian comedy, music, vlogs
@JohnCena 14,099,495 Wrestler Wrestling, Motivation, Self-promotion
@jackwhitehall 6,056,368 Actor/Comedian Comedy, Acting, Entertainment
@Schofe 4,409,904 TV Presenter food, wine, pedantic
@Brazzers 4,059,468 Adult Entertainment Adult entertainment, photography, social media
@MonsterEnergy 3,018,573 Energy Drink Energy drinks, extreme sports, lifestyle
@PatMcAfeeShow 2,836,455 Sports commentator Sports, Betting, Entertainment
@itsdougthepug 2,597,669 Influencer Pop culture, Dogs, Charity
@TheRealRyanHiga 1,800,774 YouTuber Comedy, YouTube, Lamps
@ScottGShore 1,431,594 Reality TV Star Reality TV, Techno music, MTV

Top Keywords in Follower Bios

love (2,531) life (2,239) music (1,442) lover (1,138) world (928) football (897) time (881) live (868) views (822) follow (761)

Top Hashtags in Follower Bios

#ynwa (110) #mufc (101) #lfc (79) #blm (70) #blacklivesmatter (70) #1 (55) #bitcoin (53) #travel (47) #coys (47) #marketing (36)

54,904

Followers With Bio

46,091

Followers Without Bio

54.36%

% With Bio

45.64%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

30,340

Combined Engagement

21,716

Total Likes

8,624

Total Retweets

6,068

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Current Events Viral Trends Sensational News Controversy Social Media Engagement

Key Insights & Takeaways

The account focuses on viral and emotionally charged content to drive engagement. It often highlights controversial or trending topics to maintain relevance. High engagement suggests the audience prefers sensational and timely news.

Strengths

  • + Established follower base of 201,577
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNILAD reveals an growing Twitter presence with 201,577 followers. The account demonstrates a conversation-first approach, averaging 49.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025