United Nations in India

United Nations in India

@UNinIndia

@UNinIndia is the official Twitter account for the United Nations in India. Retweets ≠ endorsements. Follow our Resident Coordinator @ShombiSharp on Twitter.

New Delhi, India https://india.un.org/en Joined 2013-09-12 Date of Analysis: Dec 16, 2025

255,791

Followers

1,535

Following

23,040

Tweets

86.9

Avg Engagement

631

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNinIndia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-09-12
  • Verification:Yes
  • Location:New Delhi, India

Data Summary

  • Tweets Analyzed:3,243
  • Avg Likes per Tweet:18.4
  • Avg Retweets per Tweet:68.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,243 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. The engagement reflects the relevance and impact of the content shared by the account.

18.4

Avg Likes/Tweet

68.5

Avg Retweets/Tweet

59,630

Total Likes

222,246

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

7

Median Retweets

40

75th Percentile

8,235

Top Tweet

0.34

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

32.5%

Original

13.4%

Replies

53.3%

Retweets

0.8%

Quotes

0.0%

Threads

0.4%

With Media

46.8%

With Links

62.3%

With #Tags

86.4%

With @Mentions

39.4%

With Emojis

208

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.41

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

86.2%

Weekday Posts

13.8%

Weekend Posts

Top Hashtags

#unrc (266) #sdgs (129) #life (112) #climateaction (105) #covid19 (86) #teamunindia (81) #india (75) #g20 (61) #onlyoneearth (45) #g20india (44)

Most Mentioned

@shombisharp (592) @un (492) @undp_india (237) @antonioguterres (174) @unicefindia (167) @nitiaayog (157) @g20org (137) @unep (126) @unfpaindia (116) @uninindia (109)

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Content Strategy Analysis

Based on 3,243 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,054 (33%)
Replies 434 (13%)
Retweets 1,730 (53%)
Quote Tweets 25 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,730 retweets (53% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,243 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes individuals and organizations interested in global development, environmental sustainability, and international relations. It also targets Indian citizens and stakeholders who are engaged with UN initiatives in the country.

Average

Audience Quality

29.7%

Suspicion Index

30.6%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.2%

Empty Bio

36.1%

<10 Tweets

10.8%

Mass Following (>2K)

0.0%

New (<90 days)

71.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.2%

No URL

24.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

44,543,410

Total Potential Reach

13

Median Follower Reach

64

75th Percentile Reach

3.4%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.1%

Creators

19,060 accounts

25.8%

Consumers

12,879 accounts

36.1%

Dormant

18,061 accounts

164

Verified Followers

0.33% of total

7.9%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (2,136) New Delhi, India (1,602) Mumbai, India (471) Hyderabad, India (377) Uttar Pradesh, India (308) Bengaluru, India (276) Kolkata, India (265) New Delhi (256) Pune, India (241) Patna, India (237)

301

Verified Followers

0.3% of total

9,936

Protected Accounts

9.84% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,340 Wrestler Wrestling, Motivation, Self-promotion
@Mohanlal 6,672,038 Actor Indian movies, God's Own Country, Proud
@Refugees 2,819,682 Humanitarian refugees, asylum-seekers, protection
@DrTedros 1,945,589 Doctor Health, Global, Leadership
@ShayarImran 1,362,105 Politician Politics, Poetry, Activism
@SinghLions 1,334,418 Restaurateur Food, Travel, Influencer
@Declaracion 905,317 - -
@UN_HRC 741,779 Diplomat human rights, promotion, protection
@udayfoundation 722,041 Non-profit health, humanitarian assistance, disaster relief
@Divya_Bhaskar 600,545 News Publisher News, Updates, Local

Top Keywords in Follower Bios

student (3,767) indian (3,005) india (2,642) social (2,419) life (2,365) love (2,127) engineer (1,763) proud (1,684) personal (1,413) lover (1,323)

Top Hashtags in Follower Bios

#indian (105) #student (85) #india (77) #र (61) #भ (55) #engineer (48) #sdgs (45) #writer (39) #social (39) #savesoil (39)

66,525

Followers With Bio

34,467

Followers Without Bio

65.87%

% With Bio

34.13%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,243 analyzed

28,307

Combined Engagement

15,598

Total Likes

12,709

Total Retweets

5,661

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

20%

With Links

Topical Analysis:

Climate Change Sustainable Development Global Collaboration India's National Commitments Social Engagement Environmental Awareness
United Nations in I…
@UNinIndia

"We thank you for your kindness, love, and support" For India’s 75th #AzadiKaAmritMahotsav, refugee youth join forces with multi-Grammy Award-winner @rickykej to pay a heartfelt tribute to the Government and people of India. @UNHCRAsia @Refugees #WithRefugees #AmritMahotsav htt

2022-08-14
Retweets: 2,067 Likes: 6,168 Engagement: 8,235
United Nations in I…
@UNinIndia

RT @narendramodi: We are honoured by the presence of @UN Secretary General, Mr. @antonioguterres for the launch of Mission LiFE. Had a wond…

2022-10-20
Retweets: 5,451 Likes: 0 Engagement: 5,451
United Nations in I…
@UNinIndia

For #WorldEnvironmentDay, Heads of 🇺🇳 agencies in India got together to deliver a special message. It's a simple one really: We have #OnlyOneEarth. Together, let's protect it. Retweet if you agree! #TeamUNIndia 🇺🇳🇮🇳 https://t.co/tx0wCxnlhk

2022-06-06
Retweets: 453 Likes: 4,848 Engagement: 5,301
United Nations in I…
@UNinIndia

India now stands committed to reduce emissions intensity of its GDP by 45% by 2030 + achieve 50% electric power installed capacity from non-fossil fuel-based energy resources by 2030. 🇮🇳s updated NDC also captures the citizen centric approach to combat #climatechange - #LiFE.

2022-08-04
Retweets: 325 Likes: 4,582 Engagement: 4,907
United Nations in I…
@UNinIndia

RT @narendramodi: Tomorrow, 5th June is marked as #WorldEnvironmentDay. At 6 PM, the LiFE global movement will be launched. This movement s…

2022-06-04
Retweets: 4,413 Likes: 0 Engagement: 4,413

Key Insights & Takeaways

The account uses significant hashtags to amplify its messages and reach a broader audience. It highlights key global initiatives and India's commitments, such as climate action and sustainable development. The content often features collaboration between UN agencies and local stakeholders, emphasizing partnership and shared goals.

Strengths

  • + Established follower base of 255,791
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNinIndia reveals an growing Twitter presence with 255,791 followers. The account demonstrates a content-creator strategy, averaging 86.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025