Newcastle University
Official page for Newcastle University. Monitored 9am-5pm (Monday to Friday)
54,350
Followers
1,793
Following
17,152
Tweets
11.3
Avg Engagement
505
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UniofNewcastle's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-12-14
- Verification:Yes
- Location:Newcastle, Tyne and Wear, UK
Data Summary
- Tweets Analyzed:3,221
- Avg Likes per Tweet:6.4
- Avg Retweets per Tweet:4.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,221 tweetsThe account sees an average of 217 likes and 44 retweets per tweet, indicating moderate engagement. The content is likely shared by followers interested in academic and sustainability topics.
6.4
Avg Likes/Tweet
4.9
Avg Retweets/Tweet
20,587
Total Likes
15,790
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
11
75th Percentile
393
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
34.2%
Original
6.1%
Replies
56.0%
Retweets
3.7%
Quotes
0.0%
Threads
2.1%
With Media
95.1%
With Links
47.0%
With #Tags
86.6%
With @Mentions
38.4%
With Emojis
232
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.8%
Weekday Posts
6.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,221 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,805 retweets (56% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,221 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, faculty, and prospective applicants interested in the university's programs and reputation. It also targets the general public interested in educational and sustainability news.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
65
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,329,026
Total Potential Reach
65
Median Follower Reach
295
75th Percentile Reach
9.7%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
959
Protected Accounts
9.59% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,304 | Wrestler | Wrestling, Motivation, Self-promotion |
| @HistoricEngland | 248,557 | Preservation | History, Heritage, Conservation |
| @conquerer1 | 235,186 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @MuseumWeek | 230,460 | Cultural Event | art, culture, heritage |
| @lawrencekitema | 204,934 | - | - |
| @IronStache | 191,898 | Politician | Dad, Veteran, Union Iron Worker |
| @_cosatu | 170,957 | Labor Union | Labor, Workers' Rights, Solidarity |
| @ChrisMattCook | 113,622 | Actor | Acting, Drumming, Collecting |
| @EdwardTufte | 111,303 | Statistician | Statistician, visualizer, artist |
| @PepeClavijoA | 101,563 | Entomólogo | biodiversidad, museos, agricultura |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,663
Followers With Bio
3,337
Followers Without Bio
66.63%
% With Bio
33.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,221 analyzed1,487
Combined Engagement
1,285
Total Likes
202
Total Retweets
297
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
@12Jaai @ivantoney24 We have checked our records and have no student of that name registered with us. We do not tolerate racism of any kind at Newcastle University and work hard to ensure an inclusive and supportive environment for everyone in our community.
We've been ranked 1st in the UK for our impact towards the UN Sustainable Development Goals in this year's @timeshighered Impact Rankings! 🌱🙌 #THEglobalimpact #THEunirankings #WeAreNCL https://t.co/CLPhSvE9Bp
One great city, two great universities. We're so proud to be shortlisted alongside @NorthumbriaUni for the prestigious @timeshighered University of the Year Award 🏆💪 #THEAwards https://t.co/xpzPUrFquC
Happy New Year 🎆 🎉 😄 https://t.co/B1qs48ESRl
The University joins the nation in mourning and sends its condolences to the Royal Family https://t.co/cckZdnxUT6 https://t.co/GtH4wsfiH7
Key Insights & Takeaways
The account emphasizes its ranking in sustainability impact rankings, highlighting its commitment to global goals. It actively addresses misinformation by clarifying student records, showing a proactive approach to public inquiries. The use of hashtags like #THEglob suggests an effort to align with global educational trends and rankings.
Strengths
- + Established follower base of 54,350
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UniofNewcastle reveals an growing Twitter presence with 54,350 followers. The account demonstrates a content-creator strategy, averaging 11.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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