Unions NSW

Unions NSW

@unionsnsw

The peak body for unions and their members in NSW. Authorised M Morey, L8 377 Sussex St Sydney NSW 2000

New South Wales, Australia https://t.co/eXEnrM6bs5 Joined 2010-09-08 Date of Analysis: Dec 16, 2025

14,554

Followers

2,215

Following

15,243

Tweets

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @unionsnsw's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-09-08
  • Verification:No
  • Location:New South Wales, Australia

Data Summary

  • Followers Analyzed:14,638

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Audience Demographics

Based on 14,638 followers

The primary audience includes union members, workers, and stakeholders in NSW. The account likely targets individuals and organizations interested in labor rights and workplace issues.

Good

Audience Quality

18.4%

Suspicion Index

19.2%

Low-Quality %

148

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

29.2%

Empty Bio

14.7%

<10 Tweets

22.8%

Mass Following (>2K)

0.0%

New (<90 days)

28.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

76.3%

No URL

9.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

33,407,179

Total Potential Reach

148

Median Follower Reach

627

75th Percentile Reach

18.2%

>1K followers

2.5%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.7%

Creators

10,203 accounts

15.6%

Consumers

2,286 accounts

14.7%

Dormant

2,149 accounts

118

Verified Followers

0.81% of total

12.3%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Sydney, New South Wales (1,087) Australia (963) Sydney (528) Sydney, Australia (392) Melbourne, Victoria (360) New South Wales, Australia (159) Melbourne (153) Canberra (108) Melbourne, Australia (108) Brisbane, Queensland (102)

118

Verified Followers

0.81% of total

1,357

Protected Accounts

9.27% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@hootsuite 7,234,729 Social Media Manager Social media, news, tips
@nonprofitorgs 767,729 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@AlboMP 689,501 Politician Politics, Rugby League, Leadership
@paulmasonnews 616,414 Journalist History, Ideology, Resistance
@CalvinHelin 585,129 Author empowerment, responsibility, self-reliance
@billshortenmp 382,615 - -
@tveitdal 353,546 Environmental Activist Climate Change, Renewable Energy, Nature
@tanya_plibersek 342,092 Politician Education, Women's Rights, Sydney
@DeAnna4Congress 289,996 Politician Politics, Author, MAGA
@GoogleExpertUK 267,707 SEO Expert SEO, Cruise, Art

Top Keywords in Follower Bios

views (828) union (540) nsw (422) australia (415) social (406) politics (401) member (399) australian (399) sydney (338) love (324)

Top Hashtags in Follower Bios

#auspol (58) #voteyes (26) #1 (12) #humanrights (12) #climate (11) #blacklivesmatter (9) #yes23 (8) #yes (7) #actuallyautistic (7) #istandwithdan (7)

10,364

Followers With Bio

4,274

Followers Without Bio

70.8%

% With Bio

29.2%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a significant following, suggesting strong community support. Low engagement metrics may indicate a need for more interactive content or outreach strategies. The verified status is low, which could impact credibility or trust among followers.

Strengths

  • + Established follower base of 14,554
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @unionsnsw reveals an growing Twitter presence with 14,554 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025