Sharon Graham
General Secretary of @unitetheunion, Britain and Ireland's biggest Union. Join Unite at: https://www.unitetheunion.org/join | https://www.facebook.com/unsupportedbrowser
51,849
Followers
2,203
Following
5,141
Tweets
272.5
Avg Engagement
145
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UniteSharon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2020-12-23
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:182.7
- Avg Retweets per Tweet:89.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives high average likes and retweets, indicating strong support and interaction from followers. This engagement suggests a loyal and active audience interested in labor-related content.
182.7
Avg Likes/Tweet
89.8
Avg Retweets/Tweet
593,622
Total Likes
291,901
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
63
Median Likes
38
Median Retweets
223
75th Percentile
21,428
Top Tweet
5.26
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.8%
Original
6.1%
Replies
16.3%
Retweets
2.9%
Quotes
0.0%
Threads
0.1%
With Media
92.8%
With Links
65.3%
With #Tags
65.3%
With @Mentions
13.3%
With Emojis
256
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
80.7%
Weekday Posts
19.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 529 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes trade union members, workers, and supporters of labor rights. It also reaches political activists and those interested in labor politics in the UK.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
140
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.5%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,120,989
Total Potential Reach
140
Median Follower Reach
571
75th Percentile Reach
16.8%
>1K followers
1.9%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
770
Protected Accounts
7.7% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,422 | Wrestler | Wrestling, Motivation, Self-promotion |
| @thomaspower | 286,094 | Entrepreneur | AI, Bitcoin, Climate |
| @JujuliaGrace | 274,513 | Healthcare Advocate | medicine, advocacy, healthcare |
| @LKTranslator | 253,519 | - | - |
| @conquerer1 | 235,179 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @SophyRidgeSky | 222,428 | Journalist | Politics, News, Interviews |
| @EdConwaySky | 190,689 | Economist | Charts, Numbers, Economics |
| @OxfordDiplomat | 178,651 | Diplomat | Cyber, Gender, Diplomacy |
| @shaunwkeaveny | 173,330 | - | - |
| @BigBlueWaveUSA | 140,249 | Activist | Voter suppression, Black Lives Matter, ForThePeopleAct |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,623
Followers With Bio
3,377
Followers Without Bio
66.23%
% With Bio
33.77%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed67,459
Combined Engagement
53,186
Total Likes
14,273
Total Retweets
13,492
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
20%
With Links
Topical Analysis:
The Labour Party was founded by the trade unions and we expect Labour MPs to defend workers, by words and by actions. To instruct Labour MPs not to be on picket lines with workers speaks volumes. 1/2
The @UKLabour sacking of @SamTarry for supporting working people on strike, against cuts to their jobs and pay, is another insult to the trade union movement. Quite frankly it would be laughable if it were not so serious. 1/3 #SamTarry
David Lammy has chosen to launch a direct attack on British Airways workers. This is a group of workers who were savagely attacked by their employer during Covid. ‘Fire and rehire’ led to thousands of unnecessary job cuts and pay being slashed. 1/3
It's time for the rebirth of the trade union movement. The trade union movement now needs to be reborn! We now need to act together. https://t.co/6QYjc0nKFI
.@trussliz has declared war on the trade union movement and working people. Let’s be clear, her mad-cap proposals are an attempt to all but ban strike action and outlaw effective trade unions. 1/4
Key Insights & Takeaways
The account frequently criticizes the Labour Party for actions perceived as harmful to workers and unions. It highlights specific incidents, such as the sacking of union supporters, to emphasize the importance of defending workers' rights. The account uses direct calls to action, urging followers to support and engage with the union's cause.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 51,849
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UniteSharon reveals an well-established Twitter presence with 51,849 followers. The account demonstrates a content-creator strategy, averaging 272.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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