Ministry of National Unity and Civic Engagement
This is the official Twitter account of the Ministry of National Unity and Civic Engagement - MINUBUMWE. Email: [email protected]
18,683
Followers
276
Following
2,892
Tweets
61.1
Avg Engagement
7
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Unity_MemoryRw's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2021-10-26
- Verification:Yes
- Location:KG 7 Ave, Kigali, GASABO
Data Summary
- Tweets Analyzed:2,202
- Avg Likes per Tweet:27.0
- Avg Retweets per Tweet:34.1
- Followers Analyzed:15,335
Engagement Analysis
Based on 2,202 tweetsThe account has an average of 489 likes and 149 retweets per tweet, indicating moderate engagement. The verified status is low at 0.6%, suggesting limited official verification.
27.0
Avg Likes/Tweet
34.1
Avg Retweets/Tweet
59,352
Total Likes
75,174
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
18
Median Retweets
66
75th Percentile
1,893
Top Tweet
3.27
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
23.4%
Original
35.2%
Replies
38.6%
Retweets
2.8%
Quotes
0.0%
Threads
0.2%
With Media
72.8%
With Links
49.1%
With #Tags
73.4%
With @Mentions
11.0%
With Emojis
245
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.51
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.7%
Weekday Posts
17.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,202 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 849 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,202 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 15,335 followersThe primary audience includes Rwandan citizens and international followers interested in national policies and historical remembrance. The content is likely aimed at promoting unity and civic responsibility.
Average
Audience Quality
20.4%
Suspicion Index
23.4%
Low-Quality %
60
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.3%
Empty Bio
26.6%
<10 Tweets
9.5%
Mass Following (>2K)
0.0%
New (<90 days)
39.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.2%
No URL
14.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,072,931
Total Potential Reach
60
Median Follower Reach
259
75th Percentile Reach
9.4%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.2%
Creators
6,775 accounts
29.3%
Consumers
4,486 accounts
26.6%
Dormant
4,074 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
93
Verified Followers
0.61% of total
662
Protected Accounts
4.32% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @verified | 4,201,675 | - | - |
| @IamMzilikazi | 535,457 | Musician | Pan-African music, Album, Rise |
| @IGIHE | 518,983 | News Outlet | News, Media, Kigali |
| @RwandaGov | 475,619 | Government | Government, Rwanda, Official |
| @NewTimesRwanda | 447,860 | News Outlet | News, Rwanda, Daily |
| @PrimatureRwanda | 381,534 | Government | Government, Rwanda, Leadership |
| @Radiorwanda_RBA | 340,970 | Radio Broadcaster | Music, News, Entertainment |
| @RwandaMoD | 330,608 | Military | Military, Defense, Government |
| @kigalitoday | 309,536 | News Agency | News, Rwanda, Kigali |
| @RIB_Rw | 299,436 | Law Enforcement | Law enforcement, investigation, partnership |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,379
Followers With Bio
4,956
Followers Without Bio
67.68%
% With Bio
32.32%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,202 analyzed7,402
Combined Engagement
1,178
Total Likes
6,224
Total Retweets
1,480
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @PaulKagame: It will always be futile to try to turn victims into perpetrators...& vice versa.. #Kwibuka28 !!!!!
RT @ClarenceHouse: Thank you to President @PaulKagame and @FirstLadyRwanda Jeannette Kagame for the warm welcome to Rwanda. https://t.co/HWdYxUIwER
RT @PaulKagame: Few hours ago I had good discussion with the UNSG on the conflict in E.DRC. The ways and means to de-escalate...& address the issues to a peaceful end are with us building on the Nairobi,Luanda & other international efforts! We just have to commit ourselve
Welcome to the official twitter account of the Ministry of National Unity and Civic Engagement #MINUBUMWE. Who are we? #Rwanda #RwOT
RT @PaulKagame: Umunsi Mwiza w’Intwari! Turazirikana ubuzima bw’intwari z’u Rwanda; abagabo n’abagore bitanze ngo dushobore kubaka igihugu gishyize hamwe kandi gifite agaciro dufite ubu. Ibi ni umwenda ukomeye kuri buri wese muri twe; dukore duharanira icyateza imbere igihugu cy
Key Insights & Takeaways
The account frequently highlights national unity and historical remembrance, particularly around the 1994 Genocide against the Tutsi commemoration. It uses hashtags like #TwibukeTwiyubaka and #Kwibuka28 to engage with the audience and promote awareness. The content often includes calls to action and reflections on national identity and reconciliation.
Strengths
- + Established follower base of 18,683
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Unity_MemoryRw reveals an growing Twitter presence with 18,683 followers. The account demonstrates a conversation-first approach, averaging 61.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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