University of Toronto
#UofT is Canada's top university, transforming society by challenging the impossible. #UofTDefyGravity Find the latest news & events @UofTNews
120,347
Followers
1,609
Following
22,527
Tweets
18.9
Avg Engagement
727
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UofT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-09-13
- Verification:No
- Location:Toronto, Ontario, Canada
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:8.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account averages 344 likes and 90 retweets per tweet, indicating moderate engagement. The use of multimedia links and hashtags helps drive interaction and visibility.
10.9
Avg Likes/Tweet
8.1
Avg Retweets/Tweet
35,220
Total Likes
26,144
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
23
75th Percentile
974
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
37.9%
Original
1.9%
Replies
60.0%
Retweets
0.2%
Quotes
0.0%
Threads
1.4%
With Media
98.5%
With Links
80.3%
With #Tags
77.4%
With @Mentions
51.7%
With Emojis
228
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.2%
Weekday Posts
0.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,947 retweets (60% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, alumni, faculty, and the general public interested in university news and events. The content also appeals to international audiences due to the global rankings and academic focus.
Average
Audience Quality
27.1%
Suspicion Index
34.1%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.9%
Empty Bio
39.1%
<10 Tweets
11.2%
Mass Following (>2K)
0.0%
New (<90 days)
51.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.2%
No URL
29.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,922,617
Total Potential Reach
20
Median Follower Reach
135
75th Percentile Reach
5.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.5%
Creators
3,852 accounts
22.4%
Consumers
2,240 accounts
39.1%
Dormant
3,908 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
100
Verified Followers
1.0% of total
1,194
Protected Accounts
11.94% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,725 | Wrestler | Wrestling, Motivation, Self-promotion |
| @msisodia | 3,429,139 | Politician | activist, reader, writer |
| @GeoRebekah | 413,648 | Scientist | Nat hazards, climate, COVID19 |
| @emilynussbaum | 284,912 | Writer | TV, writing, arguing |
| @chronicle | 279,795 | Journalist | Education, News, Archives |
| @simongerman600 | 258,208 | Geographer | maps, data, geography |
| @Grey_1811 | 233,364 | - | - |
| @courosa | 130,945 | Professor | education, technology, research |
| @jamesvgingerich | 124,960 | Automation Expert | RPA, Digital Transformation, InsurTech |
| @DrBrunoGino | 116,635 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,111
Followers With Bio
3,889
Followers Without Bio
61.11%
% With Bio
38.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed3,179
Combined Engagement
2,071
Total Likes
1,108
Total Retweets
636
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
80%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
In photos: His Royal Highness The Duke of Edinburgh meets with Indigenous leaders at #UofT's Massey College 📸 https://t.co/7dvSLvz72N https://t.co/cephoEO1nZ
RT @TPSOperations: ROAD CLOSURE: Effective immediately, Queen's Park Circle, from College Street to Bloor Street. In response to several social media posts announcing a possible demonstration involving a large number of vehicles, we are taking steps to limit impact on our roads/
#UofT ranked first in Canada across all five categories in QS World University Rankings by Subject 2022 📈 https://t.co/swANVj5CLF https://t.co/PLgva7O1eo
#HBDUofT! Today we celebrate 195 years since #UofT's founding in 1827. 🎉 Test your U of T knowledge with our special birthday quiz thread. 👇 https://t.co/0Nf4Utuotn
In order to minimize uncertainty & disruption & to continue to support our students, staff, faculty & university communities, Ontario’s universities, including #UofT, will maintain their #COVID19 vaccination & masking policies until at least the end of the current
Key Insights & Takeaways
The account frequently highlights university rankings and achievements, reinforcing its reputation and prestige. It uses multimedia links to provide additional context and engagement opportunities. The content often includes historical and celebratory elements, which foster a sense of community and pride.
Strengths
- + Established follower base of 120,347
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UofT reveals an growing Twitter presence with 120,347 followers. The account demonstrates a content-creator strategy, averaging 18.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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