Upper Deck
The Leader in Sports Trading Cards and Collectible Memorabilia. #CollectTheBest! Collect Upper Deck! Visit @UpperDeckAssist for Customer Care inquiries.
83,610
Followers
11,192
Following
39,855
Tweets
24.8
Avg Engagement
592
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UpperDeckSports's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-28
- Verification:No
- Location:Carlsbad, CA
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:15.6
- Avg Retweets per Tweet:9.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,199 tweetsThe account maintains a consistent level of engagement with an average of 2,350 likes and 293 retweets per tweet. The use of hashtags and interactive content helps drive engagement and visibility.
15.6
Avg Likes/Tweet
9.2
Avg Retweets/Tweet
49,982
Total Likes
29,362
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
11
75th Percentile
11,837
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
14.5%
Original
39.0%
Replies
34.9%
Retweets
11.6%
Quotes
0.0%
Threads
0.5%
With Media
70.7%
With Links
31.6%
With #Tags
81.0%
With @Mentions
15.4%
With Emojis
149
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.68
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,115 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes sports fans, collectors, and young athletes who are interested in trading cards and memorabilia. The content also appeals to parents and educators looking for ways to engage children with sports.
Average
Audience Quality
22.9%
Suspicion Index
31.7%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.4%
Empty Bio
27.7%
<10 Tweets
9.7%
Mass Following (>2K)
0.0%
New (<90 days)
43.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
19.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,331,707
Total Potential Reach
38
Median Follower Reach
171
75th Percentile Reach
5.6%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.2%
Creators
5,419 accounts
18.1%
Consumers
1,810 accounts
27.7%
Dormant
2,771 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
202
Verified Followers
2.02% of total
726
Protected Accounts
7.26% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NOH8Campaign | 800,211 | Activism | equality, bullying, discrimination |
| @NHLNetwork | 663,063 | - | - |
| @BoZe | 640,070 | Gamer | Gaming, Dallas, Entrepreneurship |
| @J23app | 543,759 | Sneaker News | Sneakers, Jordan, Restocks |
| @Kenny_Mayne | 356,178 | Sportscaster | Sports, Humor |
| @StevieJohnson13 | 317,297 | Athlete | Business, Fun, Adventure |
| @thunderrosa22 | 210,407 | Wrestler | Wrestling, MMA, Promoting |
| @VintageBeefLP | 194,713 | YouTuber | Gaming, YouTube, Business |
| @CryptoProfGems | 168,238 | Crypto Influencer | Cryptocurrency, Altcoins, Investing |
| @calstampeders | 147,626 | Sports Team | Football, Champions, Calgary |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,656
Followers With Bio
4,344
Followers Without Bio
56.56%
% With Bio
43.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed26,862
Combined Engagement
19,119
Total Likes
7,743
Total Retweets
5,372
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
“Every kid, every hockey player always dreams of having their face on a hockey card. Today Upper Deck has made you a hockey card, your very own.” - @cmcdavid97 on Ben Stelter’s trading card #CollectTheBest https://t.co/MXjJrNkKPb
RT @OriginalFunko: RT and follow @OriginalFunko for the chance to WIN the @UpperDeckSports exclusive Chicago Bulls Michael Jordan POP! #Funko #FunkoPOP #Giveaway @UpperDeckEnt https://t.co/8WezvxJ1lx
Today, Ben Stelter received his first officially licensed trading card. Upper Deck spokesperson @cmcdavid97 presented the card to the young @EdmontonOilers fan. We are honored to have Ben as one of the faces on our Heroic Inspirations cards! More >> https://t.co/jngTBVXMF
Our buddy Ben is in the house! 😄 Thanks for stopping by Upper Deck headquarters and having some fun with us today! #GoBenGo https://t.co/HZ28LZXjbb
BREAKING NEWS! @AEW and Upper Deck Ink Multi-Year Exclusive Trading Card and Memorabilia Deal Learn more at https://t.co/3kidDpjX8A #AEW #wrestling #wrestlingcards #collectthebest #sportscards https://t.co/XE04JHCan7
Key Insights & Takeaways
The account uses personal stories and customer interactions to build brand loyalty and connection. It leverages verified influencers and public figures to increase credibility and reach. The content is highly visual and promotional, focusing on product showcases and customer experiences.
Strengths
- + Established follower base of 83,610
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UpperDeckSports reveals an growing Twitter presence with 83,610 followers. The account demonstrates a conversation-first approach, averaging 24.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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