UPS
your retail therapy enabler
275,868
Followers
11,739
Following
168,408
Tweets
0.3
Avg Engagement
1,744
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UPS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-21
- Verification:Yes
- Location:Atlanta, GA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:0.3
- Avg Retweets per Tweet:0.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account shows moderate engagement with an average of 46 likes and 10 retweets per tweet, indicating a consistent but not highly viral level of interaction. Verified accounts and trending topics help drive engagement.
0.3
Avg Likes/Tweet
0.0
Avg Retweets/Tweet
974
Total Likes
154
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
117
Top Tweet
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
0.5%
Original
99.4%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
95.1%
With Links
0.2%
With #Tags
99.4%
With @Mentions
0.9%
With Emojis
221
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
201.75
Reply/Original Ratio
0.25
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
83.2%
Weekday Posts
16.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 4 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience appears to be a mix of general consumers and industry professionals, interested in both UPS services and company culture. There is a focus on inclusivity and diversity, as seen in the promotion of Black women leaders.
Average
Audience Quality
21.6%
Suspicion Index
25.1%
Low-Quality %
47
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.7%
Empty Bio
19.8%
<10 Tweets
14.1%
Mass Following (>2K)
0.0%
New (<90 days)
44.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.3%
No URL
12.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
93,253,255
Total Potential Reach
47
Median Follower Reach
214
75th Percentile Reach
7.3%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.8%
Creators
30,395 accounts
19.4%
Consumers
9,700 accounts
19.8%
Dormant
9,905 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,086
Verified Followers
1.08% of total
13,391
Protected Accounts
13.26% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @PlayStation | 30,149,108 | Gaming | Gaming, PS5, PS4 |
| @JohnCena | 14,102,065 | Wrestler | Wrestling, Motivation, Self-promotion |
| @noaheverett | 3,176,147 | Entrepreneur | tech, entrepreneurship, photography |
| @amyklobuchar | 2,043,914 | Politician | Politics, Minnesota, Legislation |
| @FaZeBlaze | 1,761,901 | Gamer | gaming, esports, content creation |
| @Bethenny | 1,565,297 | Entrepreneur | Entrepreneurship, Media, Philanthropy |
| @TMobile | 1,459,180 | Telecommunications | 5G, Un-carrier, Sprint |
| @TheSteinLine | 1,454,881 | Sports Journalist | NBA, correspondent, dad |
| @CARandDRIVER | 1,291,351 | Automotive journalism | Automotive, Reviews, News |
| @BrianDEvans | 1,154,449 | Entrepreneur | NFTs, Crypto, Digital Marketing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,642
Followers With Bio
37,357
Followers Without Bio
63.01%
% With Bio
36.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed370
Combined Engagement
320
Total Likes
50
Total Retweets
74
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
We carrot resist this ear-resistable delivery. Happy Easter! 🥕🐰 📷: @stayathomebun https://t.co/pJOLyPkLnQ
You're not seeing double, but you are seeing stars! Get to know Alyssa and Brittany, twin UPSers who are making history as the first Black women promoted to the position of On Road Feeder Supervisor. (That means they train other drivers on how to safely maneuver large trucks.) 👯
@MaRc_By_8 Thank you for reaching out to our team. I am sorry to read that you did not receive your phone. Please provide us your tracking number, delivery address, and phone number. We will be happy to look into this matter for you. -- Sasha. https://t.co/KmFVUsGbfZ
We are saddened to learn of the passing of former UPS CEO, and visionary leader, Oz Nelson. Oz championed innovative technologies, like our real-time package tracking systems and the handheld scanning devices our drivers use today. He also spearheaded our entry into the world…
We all have our priorities https://t.co/NIne1eUVtx
Key Insights & Takeaways
The account uses humor and relatable content to connect with followers, such as the Easter delivery tweet. It highlights diversity and inclusion by featuring underrepresented leaders within the company. The use of verified accounts and storytelling helps build trust and brand loyalty.
Strengths
- + Established follower base of 275,868
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UPS reveals an growing Twitter presence with 275,868 followers. The account demonstrates a conversation-first approach, averaging 0.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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