UP Tourism
The Official Twitter handle of the Department of Tourism, Government of Uttar Pradesh
521,586
Followers
145
Following
14,091
Tweets
200.6
Avg Engagement
319
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @uptourismgov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-09-26
- Verification:No
- Location:Lucknow, India
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:93.1
- Avg Retweets per Tweet:107.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement with average likes and retweets per tweet. It leverages trending topics and hashtags to boost visibility.
93.1
Avg Likes/Tweet
107.5
Avg Retweets/Tweet
302,550
Total Likes
349,292
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
68
Median Likes
52
Median Retweets
219
75th Percentile
12,397
Top Tweet
0.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.4%
Original
4.2%
Replies
39.6%
Retweets
0.9%
Quotes
0.0%
Threads
0.3%
With Media
65.1%
With Links
67.5%
With #Tags
62.6%
With @Mentions
3.5%
With Emojis
210
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.2%
Weekday Posts
21.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,285 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes tourists interested in Uttar Pradesh's cultural and historical sites. Local residents and travel enthusiasts are also engaged through event promotions.
Below Average
Audience Quality
35.6%
Suspicion Index
44.0%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.9%
Empty Bio
56.0%
<10 Tweets
7.1%
Mass Following (>2K)
0.0%
New (<90 days)
78.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.3%
No URL
47.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,707,027
Total Potential Reach
3
Median Follower Reach
30
75th Percentile Reach
2.4%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.9%
Creators
13,440 accounts
17.1%
Consumers
8,565 accounts
56.0%
Dormant
27,995 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
422
Verified Followers
0.42% of total
6,336
Protected Accounts
6.27% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,340 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KeralaTourism | 1,972,234 | Tourism | Travel, Culture, Nature |
| @Haqeeqat_TV | 881,974 | Media Personality | Pakistan, YouTube, News |
| @RVCJ_FB | 639,016 | Media | Entertainment, Humor, Viral |
| @SureshKKhanna | 488,324 | Politician | Finance, Parliamentary Work, Medical Education |
| @shalabhmani | 407,519 | Politician | Politics, Public Speaking, BJP |
| @maha_tourism | 332,018 | Tourism | Travel, Culture, Heritage |
| @KhanAmanatullah | 283,731 | Politician | Politics, Governance, Equality |
| @DevprakasMeena | 245,478 | Lawyer | Constitutionalist, Tribal, Personal Views |
| @nirahua1 | 240,731 | Actor | Actor, Politician, BJP |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,248
Followers With Bio
36,749
Followers Without Bio
63.61%
% With Bio
36.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed46,559
Combined Engagement
8,316
Total Likes
38,243
Total Retweets
9,312
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @narendramodi: काशी की अद्भुत और अलौकिक देव दीपावली अभिभूत करने वाली है! इस प्राचीन और पवित्र नगरी में उत्सव की कुछ झलकियां… https://t.c…
RT @narendramodi: Dev Diwali is special and Dev Diwali in Kashi is even more memorable. Have a look at these magnificent pictures from the…
अलौकिक अयोध्या का भव्य-दिव्य एवं ऐतिहासिक दीपोत्सव! #AyodhyaDeepotsav https://t.co/90KcB2bUmP
RT @VishalKOfficial: Dear Modiji, I visited #Kasi, Had a wonderful Darshan/Pooja & touched #HolyWater of #GangaRiver. God bless U for the t…
RT @narendramodi: Remembering Lata Didi on her birth anniversary. There is so much that I recall…the innumerable interactions in which she…
Key Insights & Takeaways
The account frequently promotes major festivals and events, which likely drive engagement and tourism interest. It uses hashtags effectively to reach a broader audience and increase tweet visibility. The content is focused on cultural and historical aspects, aligning with Uttar Pradesh's rich heritage.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 521,586
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @uptourismgov reveals an well-established Twitter presence with 521,586 followers. The account demonstrates a content-creator strategy, averaging 200.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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