Upworthy
Delivering you the best of humanity every day. [email protected]
453,134
Followers
2,189
Following
38,693
Tweets
300.0
Avg Engagement
5,037
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Upworthy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-03-14
- Verification:Yes
- Location:The Internet
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:86.6
- Avg Retweets per Tweet:213.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,244 tweetsUpworthy's tweets consistently receive high average likes and retweets, indicating strong audience interaction and content resonance. The verified status of a small percentage of followers suggests a mix of real users and bots, which may influence engagement metrics.
86.6
Avg Likes/Tweet
213.4
Avg Retweets/Tweet
280,881
Total Likes
692,168
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
2
Median Retweets
39
75th Percentile
78,107
Top Tweet
0.66
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
64.0%
Original
9.9%
Replies
3.5%
Retweets
22.5%
Quotes
0.0%
Threads
0.7%
With Media
83.7%
With Links
21.8%
With #Tags
43.0%
With @Mentions
22.6%
With Emojis
106
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
6.41
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 114 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of socially conscious individuals who are interested in human interest stories, social justice, and inspirational content. They are active on social media and value emotionally engaging material.
Good
Audience Quality
19.0%
Suspicion Index
18.5%
Low-Quality %
105
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.4%
Empty Bio
14.1%
<10 Tweets
20.8%
Mass Following (>2K)
0.0%
New (<90 days)
35.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.8%
No URL
8.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
249,093,561
Total Potential Reach
105
Median Follower Reach
431
75th Percentile Reach
14.0%
>1K followers
2.5%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.3%
Creators
34,632 accounts
16.6%
Consumers
8,294 accounts
14.1%
Dormant
7,074 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,307
Verified Followers
2.31% of total
13,365
Protected Accounts
13.36% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,801,851 | Comedian | Comedy, TV, Music |
| @VancityReynolds | 21,299,746 | Actor | gin, mobile, soccer |
| @JohnCena | 14,104,519 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Camila_Cabello | 13,043,100 | Singer | Music, Humanitarian, Fashion |
| @SarahKSilverman | 11,936,628 | Comedian | comedy, activism, space |
| @rustyrockets | 11,219,602 | Comedian | activism, comedy, spirituality |
| @UncleRUSH | 4,310,054 | Entrepreneur | Yoga, Meditation, Hip Hop |
| @Alyssa_Milano | 3,502,103 | - | - |
| @TeenVogue | 3,277,501 | Fashion Editor | Fashion, Beauty, Empowerment |
| @sopitas | 3,242,021 | Blogger | Music, Sports, Technology |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,278
Followers With Bio
28,722
Followers Without Bio
71.28%
% With Bio
28.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed285,308
Combined Engagement
71,749
Total Likes
213,559
Total Retweets
57,062
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
10/10 would gently pat https://t.co/Q689kUG7Cj
RT @nikki_mcmullen: I decided to try my hand at embroidery, practicing on my least favourite pair of jeans in case it went terribly. But no…
RT @melatoninlau: western cultures believe we must be alive for a purpose. to work, to make money. some indigenous cultures believe we're a…
RT @weirdlilguys: do you accept his quest https://t.co/S5B0G4FsVo
RT @marianalolx: So i was tryna give my hamster a photoshoot and his food fell out of his cheeks ... https://t.co/jq2Ut6Ml7V
Key Insights & Takeaways
The content is highly shareable and emotionally driven, which contributes to high engagement. Upworthy focuses on storytelling that highlights human experiences and positive outcomes. The use of humor and relatable themes helps to connect with a broad audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 453,134
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Upworthy reveals an well-established Twitter presence with 453,134 followers. The account demonstrates a content-creator strategy, averaging 300.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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