Urbanroll 🪘
Showcasing some of the best music talents, visual content, music & culture from Africa
74,238
Followers
252
Following
173,950
Tweets
83.7
Avg Engagement
62
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @urbanroll's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-22
- Verification:No
- Location:Greater Accra, Ghana
Data Summary
- Tweets Analyzed:3,215
- Avg Likes per Tweet:15.5
- Avg Retweets per Tweet:68.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,215 tweetsUrbanroll's tweets consistently receive high engagement, indicating a loyal and active audience. The account's focus on collaborations and live events likely drives this interaction.
15.5
Avg Likes/Tweet
68.3
Avg Retweets/Tweet
49,719
Total Likes
219,457
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
7
75th Percentile
89,258
Top Tweet
1.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
77.0%
Original
3.2%
Replies
18.4%
Retweets
1.5%
Quotes
0.0%
Threads
0.4%
With Media
97.2%
With Links
64.1%
With #Tags
27.9%
With @Mentions
12.5%
With Emojis
107
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.9%
Weekday Posts
22.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,215 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 590 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,215 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely music enthusiasts and culture lovers interested in African artists and trends. They are engaged with content that highlights new releases, artist interactions, and live events.
Average
Audience Quality
25.2%
Suspicion Index
22.9%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.6%
Empty Bio
32.5%
<10 Tweets
14.3%
Mass Following (>2K)
0.0%
New (<90 days)
53.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.5%
No URL
17.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,226,675
Total Potential Reach
51
Median Follower Reach
179
75th Percentile Reach
5.9%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.5%
Creators
3,546 accounts
32.1%
Consumers
3,207 accounts
32.5%
Dormant
3,247 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
17
Verified Followers
0.17% of total
384
Protected Accounts
3.84% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @johndumelo | 2,016,410 | Actor | actor, entrepreneur, philanthropist |
| @itsLaycon | 1,659,950 | Musician | Music, Big Brother, Business |
| @gyaigyimii | 1,398,405 | Host | Business, Host, Space |
| @kwadwosheldon | 948,012 | Content Creator | Disruptor, Content Creator, CEO |
| @AsieduMends | 394,370 | Influencer | Fashion, Influencing, Happiness |
| @rympleprodns | 198,403 | Multimedia Production | Art, Multimedia, Imagination |
| @mohgovgh | 160,538 | Government Health | Healthcare, Ghana, Official |
| @africaupdates | 141,154 | News Outlet | Africa News, Africa Business, Africa Tech |
| @AsabereRoland | 112,998 | Footballer | Football, Ghana, Liverpool |
| @unrulyking00 | 76,509 | Music Promoter | Music, Promotions, Football |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,145
Followers With Bio
2,855
Followers Without Bio
71.45%
% With Bio
28.55%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,215 analyzed127,886
Combined Engagement
0
Total Likes
127,886
Total Retweets
25,577
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @POTUS: As I’ve said before, no one should be in jail just for using or possessing marijuana. Today, I’m taking steps to end our failed approach. Allow me to lay them out.
RT @davido: It’s almost time! I bring to you the official tracklist for my upcoming album #TIMELESS, with Spotify. Get ready⏳ @Spotify @SpotifyAfrica @SpotifyUK https://t.co/ucsHqQtzld
RT @wizkidayo: “More Love, Less Ego” out worldwide! Love you! 😇💜🖤🦅 https://t.co/6sfWXgWosg
RT @souljaboy: Success hits different when nobody believed in you. Stay motivated.
RT @wizkidayo: Dec 28! Ghana 🇬🇭🦅 @Afrochella https://t.co/tVwCxzjtza
Key Insights & Takeaways
The account frequently collaborates with popular African artists like Sarkodie and Kwawkese, which likely boosts engagement and visibility. It emphasizes live events and new music drops, creating a sense of urgency and excitement among followers. The use of hashtags like #Jamzalbum helps in driving conversations and increasing reach.
Strengths
- + Established follower base of 74,238
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @urbanroll reveals an growing Twitter presence with 74,238 followers. The account demonstrates a content-creator strategy, averaging 83.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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