USAID in Africa

USAID in Africa

@USAIDAfrica

We partner with African countries to save lives, reduce poverty, strengthen governance, and help people progress beyond assistance. Privacy: https://t.co/yYwKjBJ2Ol

Washington, DC https://www.usaid.gov/where-we-work/africa Joined 2013-06-21 Date of Analysis: Dec 16, 2025

61,251

Followers

6,085

Following

16,536

Tweets

56.6

Avg Engagement

569

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @USAIDAfrica's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-06-21
  • Verification:No
  • Location:Washington, DC

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:1.6
  • Avg Retweets per Tweet:55.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,244 tweets

The account has moderate engagement with an average of 54 likes and 17 retweets per tweet. It maintains a low verified user percentage, suggesting a focus on organic reach and public engagement.

1.6

Avg Likes/Tweet

55.0

Avg Retweets/Tweet

5,269

Total Likes

178,436

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

5

Median Retweets

15

75th Percentile

34,264

Top Tweet

0.92

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

23.7%

Original

0.9%

Replies

71.4%

Retweets

4.0%

Quotes

0.0%

Threads

1.4%

With Media

95.3%

With Links

78.1%

With #Tags

91.1%

With @Mentions

19.8%

With Emojis

267

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94.2%

Weekday Posts

5.8%

Weekend Posts

Top Hashtags

#covid19 (225) #usaidat60 (117) #didyouknow (72) #africa (70) #usafricaleaderssummit22 (69) #madagascar (65) #dyk (60) #usaidafrica60for60 (59) #16days (52) #southsudan (50)

Most Mentioned

@usaid (1569) @powerusaid (350) @usaidafrica (179) @usaidsaveslives (175) @powerafricaus (173) @usaidkenya (152) @usaid_safrica (117) @usaidwestafrica (105) @prosperafricaus (99) @feedthefuture (81)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 768 (24%)
Replies 30 (1%)
Retweets 2,316 (71%)
Quote Tweets 130 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,316 retweets (71% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes policymakers, development professionals, and stakeholders interested in African development. It also engages with the general public through awareness campaigns.

Average

Audience Quality

25.9%

Suspicion Index

29.7%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.6%

Empty Bio

33.3%

<10 Tweets

12.9%

Mass Following (>2K)

0.0%

New (<90 days)

50.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.9%

No URL

20.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,694,005

Total Potential Reach

36

Median Follower Reach

180

75th Percentile Reach

7.2%

>1K followers

1.0%

>10K followers

0.2%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.6%

Creators

3,865 accounts

28.1%

Consumers

2,805 accounts

33.3%

Dormant

3,330 accounts

82

Verified Followers

0.82% of total

12.7%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (219) Nigeria (169) Kampala, Uganda (142) Abuja, Nigeria (133) Ethiopia (125) Kenya (90) Lagos, Nigeria (73) Uganda (66) Dar es Salaam, Tanzania (54) Washington, DC (50)

82

Verified Followers

0.82% of total

618

Protected Accounts

6.18% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,075,887 Wrestler Wrestling, Motivation, Self-promotion
@orengo_james 1,370,327 Politician Politics, Law, Leadership
@RediTlhabi 686,829 Journalist News, Broadcasting, Author
@donnabrazile 627,323 Political Strategist Politics, Education, Leadership
@AfDB_Group 506,285 Development Finance Poverty reduction, Living conditions, English/French tweets
@KenyaPower 465,587 Utility Customer Care, Electricity, Power Supply
@ONUBrasil 382,839 Diplomacy Sustainable Development, Human Rights, Global Goals
@scherargei 305,118 Politician Politics, Law, Leadership
@BitiTendai 296,383 Lawyer Constitutional Law, Human Rights, Finance
@central_sage 273,197 Influencer Education, Ambassador, Central Africa

Top Keywords in Follower Bios

health (332) development (291) god (205) youth (204) africa (186) social (176) advocate (172) love (160) life (158) business (158)

Top Hashtags in Follower Bios

#sdgs (13) #africa (12) #education (8) #tigraygenocide (7) #climate (7) #peace (7) #youth (6) #health (6) #ethiopia (6) #agriculture (5)

6,137

Followers With Bio

3,863

Followers Without Bio

61.37%

% With Bio

38.63%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

62,338

Combined Engagement

0

Total Likes

62,338

Total Retweets

12,468

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Development Governance Poverty Reduction Education Human Rights Partnerships Advocacy

Key Insights & Takeaways

The account highlights key figures and milestones, such as birthdays and legacy honors, to build connection and recognition. It leverages alumni networks and partnerships to showcase impact and success stories. Content often blends celebration with advocacy, reinforcing USAID's mission and values.

Strengths

  • + Established follower base of 61,251
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @USAIDAfrica reveals an growing Twitter presence with 61,251 followers. The account demonstrates a content-creator strategy, averaging 56.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025