US Embassy Sarajevo

US Embassy Sarajevo

@USEmbassySJJ

Official profile of the U.S. Embassy in BiH. Follow us using the #USAinBiH Tweets from AMB Murphy are signed #USAmbBiH Terms of Use: https://www.state.gov/tou

Sarajevo, BiH https://ba.usembassy.gov/ Joined 2011-07-05 Date of Analysis: Dec 16, 2025

55,870

Followers

908

Following

5,975

Tweets

165.4

Avg Engagement

323

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @USEmbassySJJ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-07-05
  • Verification:Yes
  • Location:Sarajevo, BiH

Data Summary

  • Tweets Analyzed:3,241
  • Avg Likes per Tweet:28.1
  • Avg Retweets per Tweet:137.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,241 tweets

On average, tweets receive around 1,275 likes and 252 retweets, indicating moderate engagement. The account's content is likely resonating with its audience, particularly on issues of security and international diplomacy.

28.1

Avg Likes/Tweet

137.3

Avg Retweets/Tweet

91,066

Total Likes

444,994

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

2

Median Retweets

46

75th Percentile

36,389

Top Tweet

2.96

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

54.5%

Original

15.5%

Replies

24.3%

Retweets

5.6%

Quotes

0.0%

Threads

0.4%

With Media

68.5%

With Links

39.3%

With #Tags

46.8%

With @Mentions

8.0%

With Emojis

196

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.28

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.5%

Weekday Posts

12.5%

Weekend Posts

Top Hashtags

#bih (290) #usambbih (155) #usainbih (153) #strongertogether (61) #nato (56) #bosnia (46) #sarajevo (36) #wearenato (30) #econforumbih (30) #defendereurope (21)

Most Mentioned

@statedept (116) @usembassysjj (91) @secblinken (88) @nato (60) @potus (59) @statedeptspox (53) @eubih (53) @johnkerry (50) @ohr_bih (48) @oscebih (45)

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Content Strategy Analysis

Based on 3,241 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,767 (55%)
Replies 503 (16%)
Retweets 788 (24%)
Quote Tweets 183 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 788 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,241 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes policymakers, diplomats, and the general public interested in U.S. foreign policy and Bosnia and Herzegovina's geopolitical landscape. The account also engages with regional stakeholders and international observers.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.2%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

20,352,905

Total Potential Reach

12

Median Follower Reach

100

75th Percentile Reach

4.7%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Bosnia and Herzegovina (357) Sarajevo (180) Bosna i Hercegovina (116) Nairobi, Kenya (83) Washington, DC (41) United States (31) London, England (29) Kenya (25) Brussels, Belgium (17) United Kingdom (15)

0

Verified Followers

0.0% of total

855

Protected Accounts

8.55% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,096,456 Wrestler Wrestling, Motivation, Self-promotion
@USAID 947,564 - -
@carlbildt 785,804 Diplomat Foreign policy, Global health, Multilateral cooperation
@USNationalGuard 653,117 Military Military, Responders, America
@PowerUSAID 294,103 - -
@Icone_Carbone 132,813 Consultant Consultant, Activiste, Panafricaniste
@berthamariaD 102,697 Abogada Law, Justice, Advocacy
@elifguveyler85 100,259 Pilot Aviation, Instagram, Pilot
@Visiongeo 88,708 Philanthropist NGO funding, Philanthropy, Travel
@SarahRuAshcraft 88,584 - -

Top Keywords in Follower Bios

love (108) views (97) life (90) bih (77) journalist (73) political (73) god (73) international (72) sarajevo (70) human (69)

Top Hashtags in Follower Bios

#nafo (16) #bih (7) #standwithukraine (6) #wearenafo (5) #eth (4) #europe (4) #humanrights (4) #seo (4) #usa (4) #eu (4)

4,593

Followers With Bio

5,407

Followers Without Bio

45.93%

% With Bio

54.07%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,241 analyzed

128,760

Combined Engagement

0

Total Likes

128,760

Total Retweets

25,752

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

U.S. Foreign Policy Regional Security Bosnia And Herzegovina International Relations Geopolitical Tensions Sovereignty And Diplomatic Communication
US Embassy Sarajevo
@USEmbassySJJ

RT @NASA: We are saddened by the loss of Sen. John Glenn, the first American to orbit Earth. A true American hero. Godspeed, John Glenn. Ad astra. https://t.co/89idi9r1NB

2016-12-09
Retweets: 36,389 Likes: 0 Engagement: 36,389
US Embassy Sarajevo
@USEmbassySJJ

RT @POTUS: Today, I’m announcing that the United States is targeting a main artery of Russia’s economy. We are banning all imports of Russian oil and gas.

2022-03-08
Retweets: 29,235 Likes: 0 Engagement: 29,235
US Embassy Sarajevo
@USEmbassySJJ

RT @POTUS: The prayers of the world are with the people of Ukraine tonight as they suffer an unprovoked and unjustified attack by Russian military forces. President Putin has chosen a premeditated war that will bring a catastrophic loss of life and human suffering. https://t.co/Q

2022-02-24
Retweets: 28,670 Likes: 0 Engagement: 28,670
US Embassy Sarajevo
@USEmbassySJJ

RT @POTUS: President Zelenskyy reached out to me tonight and we just finished speaking. I condemned this unprovoked and unjustified attack by Russian military forces. I briefed him on the steps we are taking to rally international condemnation, including tonight at the UN Securit

2022-02-24
Retweets: 17,604 Likes: 0 Engagement: 17,604
US Embassy Sarajevo
@USEmbassySJJ

RT @realDonaldTrump: As we celebrate LGBT Pride Month and recognize the outstanding contributions LGBT people have made to our great Nation, let us also stand in solidarity with the many LGBT people who live in dozens of countries worldwide that punish, imprison, or even execute

2019-06-10
Retweets: 16,862 Likes: 0 Engagement: 16,862

Key Insights & Takeaways

The account frequently addresses geopolitical tensions, especially involving Russia and regional entities like Republika Srpska. It emphasizes the importance of BiH's sovereignty and the non-existence of Republika Srpska outside the country's borders. The use of verified hashtags like #USAinBiH helps in increasing visibility and engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 55,870
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @USEmbassySJJ reveals an well-established Twitter presence with 55,870 followers. The account demonstrates a content-creator strategy, averaging 165.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025