UTV Ghana
United Television (UTV) is Ghana's best local broadcasting network providing a 24/7 line-up of well produced family entertainment and news
1,173,323
Followers
210
Following
50,802
Tweets
295.2
Avg Engagement
351
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @utvghana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2012-07-24
- Verification:Yes
- Location:Accra, Ghana
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:266.6
- Avg Retweets per Tweet:28.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account sees moderate engagement with an average of 6,323 likes and 878 retweets per tweet. Engagement appears to be higher on celebratory and exclusive content, such as birthday wishes and interviews.
266.6
Avg Likes/Tweet
28.6
Avg Retweets/Tweet
866,461
Total Likes
92,974
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
91
Median Likes
7
Median Retweets
280
75th Percentile
15,226
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.8%
Original
0.2%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
97.9%
With Links
98.1%
With #Tags
14.2%
With @Mentions
12.5%
With Emojis
131
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.5%
Weekday Posts
16.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 3 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of Ghanaians interested in local news, entertainment, and community events. They are likely to engage with content that highlights local celebrities and cultural milestones.
Below Average
Audience Quality
44.3%
Suspicion Index
69.1%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
77.8%
Empty Bio
79.0%
<10 Tweets
1.1%
Mass Following (>2K)
0.0%
New (<90 days)
77.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
97.8%
No URL
60.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,591,185
Total Potential Reach
3
Median Follower Reach
11
75th Percentile Reach
0.7%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
6.0%
Creators
2,983 accounts
15.1%
Consumers
7,529 accounts
79.0%
Dormant
39,488 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
32
Verified Followers
0.03% of total
3,579
Protected Accounts
3.54% of total
1 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SleepSkee | 711,448 | Musician | Music, Independent, Artist |
| @M_455K | 455,668 | - | - |
| @peterndoro | 358,108 | Journalist | Journalism, Broadcasting, Africa |
| @thomaspower | 288,413 | Entrepreneur | AI, Bitcoin, Climate |
| @TipsterDaebreak | 146,183 | - | - |
| @djsliming | 91,105 | Radio DJ | music, radio, entertainment |
| @jameslhbartlett | 76,666 | Entrepreneur | Business, Innovation, Life-long Learning |
| @mdnij34 | 62,240 | Political Poet | Politics, Poetry, Activism |
| @Sefadzi__ | 58,161 | - | - |
| @Steadymahn | 52,860 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
23,346
Followers With Bio
77,653
Followers Without Bio
23.12%
% With Bio
76.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed50,797
Combined Engagement
30,998
Total Likes
19,799
Total Retweets
10,159
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @BlackYellow: Who is playing tomorrow? 🇬🇭 @utvghana https://t.co/GYTB1T8JTs
Exclusive: Akrobeto Interviews Borussia Dortmund Legends #RealNews https://t.co/KRxDGdSMnU
Happy 60th birthday to a very special person. You do so much for others. Today, may you be filled with all the love and warmth you spread each day. Cheers to 60 🥂🎊 Akrobeto #UTVGhana https://t.co/u0mp7Km7tA
Dr. Osei Kwame Despite gifts his two sisters, a fully furnished 5 bedroom house apartment each at Wiamoase, as he marks his 60th Birthday #DespiteAt60 https://t.co/ikaQIZfzmA
It’s about to go down!! Members of East Legon Executive Fitness Club welcome birthday celebrant, Dr. Osei Kwame Despite in a grand style #UTVGhana https://t.co/QtDleuqn9O
Key Insights & Takeaways
The account frequently shares birthday messages, indicating a focus on personal and community milestones. Exclusive interviews and news segments are popular, suggesting a strong interest in local media and personalities. Content often blends entertainment with news, appealing to a broad audience interested in both.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,173,323
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @utvghana reveals an well-established Twitter presence with 1,173,323 followers. The account demonstrates a content-creator strategy, averaging 295.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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