University of Utah

University of Utah

@UUtah

Nestled between the foothills of the Wasatch Mountains & Salt Lake City, the University of Utah excels at research, innovation & student success.

Salt Lake City, Utah https://www.utah.edu/ Joined 2008-05-12 Date of Analysis: Dec 16, 2025

132,188

Followers

2,758

Following

43,353

Tweets

38.1

Avg Engagement

866

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UUtah's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-05-12
  • Verification:No
  • Location:Salt Lake City, Utah

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:26.5
  • Avg Retweets per Tweet:11.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account receives an average of 1,735 likes and 114 retweets per tweet. Engagement appears to be consistent but not exceptionally high.

26.5

Avg Likes/Tweet

11.6

Avg Retweets/Tweet

86,131

Total Likes

37,644

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

20

75th Percentile

23,614

Top Tweet

0.29

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

30.3%

Original

5.5%

Replies

58.5%

Retweets

5.7%

Quotes

0.0%

Threads

1.2%

With Media

55.1%

With Links

29.4%

With #Tags

81.2%

With @Mentions

27.6%

With Emojis

145

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.1

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

80.8%

Weekday Posts

19.2%

Weekend Posts

Top Hashtags

#goutes (287) #uofu (96) #flashtheufriday (52) #trust (25) #utahacrossutah (19) #ualumni (15) #ugivingday (14) #nbaallstar (14) #humansoftheu (13) #22forever (10)

Most Mentioned

@uutah (409) @utahathletics (221) @utah_football (173) @presidentuofu (128) @marriottlibrary (119) @utahwbb (86) @uofuedi (78) @uofuhealth (75) @utahalumni (73) @utahgymnastics (72)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 984 (30%)
Replies 179 (6%)
Retweets 1,901 (59%)
Quote Tweets 185 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,901 retweets (59% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes students, alumni, and potential applicants. It also reaches out to local and national communities interested in university activities.

Average

Audience Quality

26.4%

Suspicion Index

35.4%

Low-Quality %

20

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.8%

Empty Bio

38.2%

<10 Tweets

9.0%

Mass Following (>2K)

0.0%

New (<90 days)

49.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.7%

No URL

27.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

51,227,001

Total Potential Reach

20

Median Follower Reach

129

75th Percentile Reach

4.6%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

39.9%

Creators

19,943 accounts

21.9%

Consumers

10,971 accounts

38.2%

Dormant

19,086 accounts

308

Verified Followers

0.62% of total

7.8%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Salt Lake City, UT (3,599) Utah, USA (1,645) United States (738) Utah (487) Salt Lake City, Utah (305) Salt Lake City (274) West Valley City, UT (171) Sandy, UT (166) West Jordan, UT (164) California, USA (156)

384

Verified Followers

0.38% of total

8,297

Protected Accounts

8.22% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,521 Wrestler Wrestling, Motivation, Self-promotion
@MCHammer 3,180,096 Filmmaker #Dubnation, #RaiderNation, #FilmMaker
@6BillionPeople 2,033,144 - -
@spidadmitchell 1,437,539 Basketball Player Basketball, Louisville, Utah Jazz
@SinghLions 1,333,634 Restaurateur Food, Travel, Influencer
@soledadobrien 1,317,933 Journalist working, mom, journalist
@utahjazz 1,274,535 Sports Team Basketball, Utah, TakeNote
@johnrampton 1,226,615 Entrepreneur Entrepreneurship, Marketing, Networking
@CSuiteConfess 1,001,424 Executive Coach #MeToo, Executives, Navigating
@ENERGY 825,640 Government Official energy, environment, research

Top Keywords in Follower Bios

utah (4,031) love (2,615) university (2,036) life (1,886) school (1,502) student (1,423) high (1,367) sports (1,337) football (1,209) music (1,146)

Top Hashtags in Follower Bios

#goutes (164) #takenote (146) #1 (104) #blacklivesmatter (82) #utah (63) #blm (46) #jucoproduct (42) #utes (41) #2 (39) #resist (34)

45,540

Followers With Bio

55,455

Followers Without Bio

45.09%

% With Bio

54.91%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

36,917

Combined Engagement

33,839

Total Likes

3,078

Total Retweets

7,383

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

University Pride Sports Events Academic Excellence Community Engagement Rivalry Campus Culture

Key Insights & Takeaways

The account frequently references major sporting events like the Rose Bowl, indicating a focus on athletics and school spirit. It engages in friendly rivalry with other universities, such as Ohio State, which helps build a sense of community and competition. The use of hashtags like #22forever suggests a strong connection to team identity and traditions.

Strengths

  • + Established follower base of 132,188
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UUtah reveals an growing Twitter presence with 132,188 followers. The account demonstrates a content-creator strategy, averaging 38.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025