Vera Institute of Justice
We’re fighting to secure equal justice for all, end mass incarceration, and strengthen families + communities. Find us on Mastodon: @[email protected]
72,639
Followers
2,874
Following
23,005
Tweets
32.1
Avg Engagement
1,090
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @verainstitute's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-02-17
- Verification:No
- Location:NYC/DC/LA/NOLA
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:9.2
- Avg Retweets per Tweet:22.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account has average engagement with likes and retweets, indicating a moderate level of interaction. Their content often garners attention through emotional and impactful storytelling.
9.2
Avg Likes/Tweet
22.9
Avg Retweets/Tweet
29,776
Total Likes
74,364
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
4
Median Retweets
19
75th Percentile
46,289
Top Tweet
0.44
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
40.0%
Original
40.3%
Replies
13.9%
Retweets
5.8%
Quotes
0.0%
Threads
0.2%
With Media
81.9%
With Links
35.6%
With #Tags
37.2%
With @Mentions
4.0%
With Emojis
259
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.01
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.1%
Weekday Posts
5.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 451 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely socially conscious individuals, activists, and those interested in criminal justice reform. They are engaged with content that highlights human stories and policy changes.
Good
Audience Quality
18.6%
Suspicion Index
16.0%
Low-Quality %
191
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.9%
Empty Bio
13.2%
<10 Tweets
28.1%
Mass Following (>2K)
0.0%
New (<90 days)
29.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.8%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,006,626
Total Potential Reach
191
Median Follower Reach
723
75th Percentile Reach
20.1%
>1K followers
2.3%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.4%
Creators
7,342 accounts
13.4%
Consumers
1,343 accounts
13.2%
Dormant
1,315 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
108
Verified Followers
1.08% of total
1,128
Protected Accounts
11.28% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,656 | Wrestler | Wrestling, Motivation, Self-promotion |
| @JoyAnnReid | 2,042,449 | - | - |
| @Rosie | 1,155,182 | Actor | mom, actor, crafter |
| @NOH8Campaign | 800,437 | Activism | equality, bullying, discrimination |
| @CalvinHelin | 582,137 | Author | empowerment, responsibility, self-reliance |
| @StephenCaggiano | 342,637 | Content Creator | Content creation, Access, Resource for creators |
| @keithellison | 339,132 | Attorney General | Fighting, Minnesotans, Dignity |
| @THEMMEXCHANGE | 252,718 | Cannabis Industry | News, Directory, Marketplace |
| @rabiasquared | 221,671 | Attorney | Law, Justice, Podcasts |
| @innocence | 167,043 | Advocacy | justice, reform, freedom |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,711
Followers With Bio
2,289
Followers Without Bio
77.11%
% With Bio
22.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed52,252
Combined Engagement
1,342
Total Likes
50,910
Total Retweets
10,450
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
60%
With @Mentions
20%
With Links
Topical Analysis:
RT @PPFA: BREAKING: The Supreme Court just overturned Roe v. Wade, ending our constitutional right to abortion. We know you may be feeling a lot of things right now — hurt, anger, confusion. Whatever you feel is OK. We’re here with you — and we’ll never stop fighting for you.
RT @AbortionFunds: 1/ The Supreme Court has overturned Roe, and decimated the right to abortion in the United States. With this ruling, SCOTUS is allowing Mississippi to enforce its harmful 15-week ban on abortion and is opening the door for state legislatures to further restrict
RT @Jan_Ransom: BREAKING🚨: Edgardo Mejia, 39, died at the Rikers Island jail complex at about 5 pm today becoming the 19th person to die this year after being held in the city’s jails. Detainees notified officers that he was unwell. Narcan was administered. He had been at the jai
It's official: Congress has voted to repeal the federal ban on Pell Grant access for people in prison! This historic victory will make postsecondary education more accessible to incarcerated students all across the country. #RestorePell
A young father, son, skateboarder, a photographer. This is who Tyre Nichols was. He should still be alive today. https://t.co/JbsgEMTxMI
Key Insights & Takeaways
The account focuses on humanizing individuals affected by systemic issues, which helps build emotional connections with the audience. They leverage legislative updates to show progress and mobilize support for their cause. Their use of personal stories and community narratives strengthens their advocacy message.
Strengths
- + Established follower base of 72,639
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @verainstitute reveals an growing Twitter presence with 72,639 followers. The account demonstrates a conversation-first approach, averaging 32.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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