Viaplay Sports UK
Official Twitter profile of Viaplay Sports
160,207
Followers
834
Following
53,974
Tweets
60.8
Avg Engagement
414
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ViaplaySportsUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-25
- Verification:No
- Location:Sky, Virgin, Prime & Online.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:50.3
- Avg Retweets per Tweet:10.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive a decent number of likes and retweets, indicating a moderately engaged audience. The content is likely shared widely due to its sports-related nature and emotional appeal.
50.3
Avg Likes/Tweet
10.5
Avg Retweets/Tweet
163,356
Total Likes
34,247
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
26
75th Percentile
9,390
Top Tweet
0.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.4%
Original
21.4%
Replies
7.0%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
81.9%
With Links
54.0%
With #Tags
65.8%
With @Mentions
78.2%
With Emojis
182
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.3
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
57.0%
Weekday Posts
43.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 227 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes sports fans, particularly those interested in football and European competitions. It also attracts viewers looking for live updates and match highlights.
Average
Audience Quality
22.1%
Suspicion Index
28.9%
Low-Quality %
66
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.5%
Empty Bio
21.9%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
43.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
14.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
39,391,867
Total Potential Reach
66
Median Follower Reach
242
75th Percentile Reach
6.1%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.0%
Creators
29,524 accounts
19.0%
Consumers
9,519 accounts
21.9%
Dormant
10,957 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
288
Verified Followers
0.29% of total
13,257
Protected Accounts
13.13% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KaizerChiefs | 2,782,107 | Football Club | Football, Soccer, Marketing |
| @sportbible | 2,088,753 | Sports Media | Sport, Lifestyle, Entertainment |
| @UnitedStandMUFC | 1,931,334 | Fan Channel | Manchester United, Global Fanbase, Latest News |
| @FloydShivambu | 1,395,834 | Politician | Dialectical Materialism, Labour Theory of Value, Revolution |
| @ManUnitedZone_ | 1,380,415 | - | - |
| @SinghLions | 1,333,669 | Restaurateur | Food, Travel, Influencer |
| @kevinbridges86 | 1,329,113 | Comedian | Comedy, Stand-up, Humor |
| @Squawka | 1,234,678 | Football Analysis | football, stats, analysis |
| @EddieHearn | 1,116,660 | Boxing Promoter | Boxing, Darts, Snooker |
| @Juezcentral | 1,004,634 | Sports Journalist | fútbol, datos curiosos, anécdotas |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,686
Followers With Bio
42,307
Followers Without Bio
58.11%
% With Bio
41.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed28,627
Combined Engagement
25,350
Total Likes
3,277
Total Retweets
5,725
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
Stop what you're doing right now and watch this! 🤯 Malik Tillman gives Rangers the lead in controversial circumstances which infuriates the visitors 😠 Michael Beale then steps in and orders his side to allow Partick Thistle to score 👏🔵 #ScottishCup | @ScottishCup https://t.co/
🗣️ "You enjoy your night and enjoy your success, because come 24 hours, I'm going to ask you to go again" @celticfc manager Ange Postecoglou joins our studio panel for an in-depth interview having won the 2023 Viaplay Cup 🍀🇦🇺 #ViaplayCup | @spfl https://t.co/a78b8CoJzx
A brilliant rendition of Amhrán na bhFiann before things got underway 👏🇮🇪 This atmosphere 😍 #EURO2024 https://t.co/jiVIKaX5Ag
"LISTEN TO THIS PLACE!" 🎙 Scott McTominay doubles @ScotlandNT's lead and his tally for the night against Spain 🏴 Hampden is ROARING now 🙌 #EURO2024 | #SCOESP | @mctominay10 https://t.co/USvT6q4i6A
🗣️ "Look at this, Look at it! It's special!" @CelticFC goalkeeper Joe Hart gives an interview with You'll Never Walk Alone being belted out in the background by the Celtic fans 🍀 #ViaplayCup | @spfl https://t.co/aUfZlZLHVZ
Key Insights & Takeaways
The account emphasizes high-energy, emotionally charged moments from matches, which drives engagement. It leverages trending topics and hashtags to increase visibility and interaction. The use of direct quotes and commentary adds a personal touch, making the content more relatable and shareable.
Strengths
- + Established follower base of 160,207
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ViaplaySportsUK reveals an growing Twitter presence with 160,207 followers. The account demonstrates a content-creator strategy, averaging 60.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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