Virginia ABC
Tweets about products, recipes, industry news, public safety & agency updates from the Communications team. Cheers to 88 years of progress, innovation & success
13,089
Followers
6,553
Following
10,113
Tweets
7.3
Avg Engagement
177
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VirginiaABC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-27
- Verification:No
- Location:#Virginia
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:5.9
- Avg Retweets per Tweet:1.4
- Followers Analyzed:13,011
Engagement Analysis
Based on 500 tweetsThe account has an average of 191 likes and 33 retweets per tweet, suggesting moderate engagement. The top tweets often involve promotions and announcements, which may drive higher interaction.
5.9
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
2,952
Total Likes
685
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
1,984
Top Tweet
0.56
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.6%
Original
32.2%
Replies
3.0%
Retweets
3.2%
Quotes
0.0%
Threads
0.6%
With Media
72.8%
With Links
7.4%
With #Tags
40.0%
With @Mentions
16.2%
With Emojis
214
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.52
Reply/Original Ratio
1.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.2%
Weekday Posts
4.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 15 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 13,011 followersThe audience is likely interested in alcohol products, industry news, and public safety updates. They may include consumers, industry professionals, and government stakeholders.
Good
Audience Quality
17.0%
Suspicion Index
23.6%
Low-Quality %
106
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.1%
Empty Bio
17.3%
<10 Tweets
12.8%
Mass Following (>2K)
0.0%
New (<90 days)
26.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.0%
No URL
11.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
53,685,461
Total Potential Reach
106
Median Follower Reach
454
75th Percentile Reach
15.1%
>1K followers
2.7%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.0%
Creators
8,584 accounts
16.7%
Consumers
2,172 accounts
17.3%
Dormant
2,255 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
415
Verified Followers
3.19% of total
1,794
Protected Accounts
13.79% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,734 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7,326,217 | Social Media Manager | Social media, news, tips |
| @BeatsByAssassin | 2,266,184 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,037,974 | - | - |
| @soledadobrien | 1,320,041 | Journalist | working, mom, journalist |
| @TheCooksCook | 1,139,661 | Culinary Entrepreneur | cooking, community, multimedia |
| @CollChris | 673,074 | Traveler | Travel, Asia, Adventure |
| @kimgarst | 568,278 | Social Media Influencer | Social Media, Video, Hockey |
| @MarkWarner | 498,889 | Politician | politics, Virginia, intelligence |
| @zaibatsu | 467,579 | Digital Marketer | Art, Social Media, Science |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,313
Followers With Bio
4,698
Followers Without Bio
63.89%
% With Bio
36.11%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed2,104
Combined Engagement
1,809
Total Likes
295
Total Retweets
421
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
In the spirit of Gov. Youngkin’s call for decisive action in support of Ukraine, Virginia ABC is removing 7 Russian-sourced vodka brands from our store shelves. Russian-themed brands not produced in Russia like Stolichnaya and Smirnoff will not be removed.
🚨 Van Winkle Product Lotteries Announcement 🚨 Enter for your chance to purchase Pappy Van Winkle Family Reserve 15 Year, 20 Year and 23 Year bourbons March 9 through March 13. One entry per household. https://t.co/lTBTFKi58X https://t.co/IDlIfGMYxK
The Pappy Van Winkle Family Reserve Bourbon lottery is underway March 8 - 12. ➡️Pappy Van Winkle 15 Year ($139.99) 74 bottles ➡️Pappy Van Winkle 20 Year ($229.99) 146 bottles ➡️Pappy Van Winkle 23 Year ($329.99) 1 bottle https://t.co/Na25SyVGad https://t.co/JIQcQGTu7g
🥃Products from the Old Rip Van Winkle line will be available for the opportunity to purchase through Virginia ABC's online lotteries in February and March. 🥃Lotteries will take place Feb. 15-19 and 8-12. https://t.co/Jt4BFx2eDq https://t.co/gKcqCQTSFM
Thanks to everyone who joined us for the ribbon cutting today! Just 16 months and one global pandemic after our groundbreaking, we're glad to be moving into our new home on schedule. This transition will allow us to better serve our customers and employees. Cheers to the future!
Key Insights & Takeaways
The account frequently promotes products and lotteries, indicating a focus on sales and consumer engagement. Public safety and agency updates are also shared, highlighting the account's role in informing the public. Verified status is low, which may affect trust and credibility among followers.
Strengths
- + Established follower base of 13,089
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VirginiaABC reveals an growing Twitter presence with 13,089 followers. The account demonstrates a content-creator strategy, averaging 7.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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