Virgin Media News
Virgin Media News is Ireland's national independent television news service 📺12.30, 5.30 and 7pm on Virgin Media One
103,322
Followers
155
Following
96,949
Tweets
8.9
Avg Engagement
552
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VirginMediaNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-09-09
- Verification:No
- Location:Dublin, Ireland
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:5.1
- Avg Retweets per Tweet:3.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement with an average of 321 likes and 134 retweets per tweet. The use of hashtags like #WATCH suggests a focus on visual content and real-time reporting.
5.1
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
16,610
Total Likes
12,421
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
2,912
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
93.1%
Original
0.6%
Replies
6.2%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
81.3%
With Links
84.5%
With #Tags
76.4%
With @Mentions
10.0%
With Emojis
230
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
87.2%
Weekday Posts
12.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 202 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in local news, social issues, and current affairs in Ireland. They engage with content that highlights personal stories and public events.
Below Average
Audience Quality
35.9%
Suspicion Index
57.6%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
69.5%
Empty Bio
56.8%
<10 Tweets
5.5%
Mass Following (>2K)
0.0%
New (<90 days)
62.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
45.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,181,213
Total Potential Reach
7
Median Follower Reach
46
75th Percentile Reach
2.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
25.8%
Creators
2,576 accounts
17.5%
Consumers
1,748 accounts
56.8%
Dormant
5,676 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
42
Verified Followers
0.42% of total
793
Protected Accounts
7.93% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,398 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TommyBowe | 400,522 | Presenter | Rugby, Fashion, Instagram |
| @zammit_marc | 386,446 | Filmmaker | Film, Acting, Producing |
| @cricketireland | 266,192 | Sports Administration | Cricket, Ireland, Governing Body |
| @BernardMarr | 138,057 | Futurist | Business, Tech, Data |
| @WeDontHaveTime | 132,087 | Climate Activist | climate solutions, tree planting, review platform |
| @FreeStateNCape | 39,339 | - | - |
| @irishathletics | 39,017 | - | - |
| @HHepplewhite | 36,147 | - | - |
| @TheStephenRalph | 28,157 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,048
Followers With Bio
6,952
Followers Without Bio
30.48%
% With Bio
69.52%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed5,714
Combined Engagement
1,914
Total Likes
3,800
Total Retweets
1,143
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @dfatirl: Watch: St Patrick's Day 2023 ☘️ Celebrating a Century of Peacebuilding 100 years after independence, we know that peace is not just the destination, but the path we walk Happy #StPatricksDay Lá Fhéile Pádraig This is #GlobalIreland 🌍🇮🇪 https://t.co/qT
There were chaotic scenes at the Four Courts today as Enoch Burke and members of his family were physically removed as judges were dismissing the teacher's challenge to court orders to stay away from Wilson's Hospital School We'll have more details on #VMNews at 5:30 and 7 https
Have you seen Briain Holmes(16)? #Missing from #Kildare since May 11 Description: ▪️ 5' 10" ▪️ Slim ▪️ Fair hair ▪️ Blue eyes Last seen wearing: ▪️ Black jumper ▪️ Black trousers Landowners in North #Clare asked to check sheds, outhouses etc Contact #Gardaí http
#WATCH A single father of two has told Virgin Media News that he has bought a tent and outdoor gear, as he says he has no other choice but to sleep rough when his tenancy ends at the end of this month News Correspondent @ZaraKing reports ⤵️ #VMNews https://t.co/62K8fxd2JZ
#WATCH A 62-year-old homeless man who has been living in a derelict building that he doesn't own for almost seven years is calling on council officials to help him #VMNews Southern Correspondent @PaulByrne_1 reports ⤵️ https://t.co/cYN3n5XhLp
Key Insights & Takeaways
The account frequently covers social issues and personal stories, which resonate with its audience. It uses hashtags like #WATCH to highlight video content and real-time events. There is a focus on public and political events, indicating a news-oriented audience.
Strengths
- + Established follower base of 103,322
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VirginMediaNews reveals an growing Twitter presence with 103,322 followers. The account demonstrates a content-creator strategy, averaging 8.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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