Visit Cardiff
Keep up to date with what’s on, news, & more with the official tourism team! Use #DiscoverCardiff & tell us why you love Cardiff. Cymraeg: @CroesoCaerdydd
52,776
Followers
995
Following
28,804
Tweets
19.4
Avg Engagement
437
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VisitCardiff's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-26
- Verification:No
- Location:Cardiff, Wales
Data Summary
- Tweets Analyzed:3,237
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:17.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,237 tweetsThe account maintains moderate engagement with an average of 125 likes and 33 retweets per tweet. It encourages user participation through calls to action and interactive content.
2.2
Avg Likes/Tweet
17.2
Avg Retweets/Tweet
7,197
Total Likes
55,592
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
4
Median Retweets
11
75th Percentile
5,757
Top Tweet
0.37
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
17.5%
Original
3.0%
Replies
77.1%
Retweets
2.4%
Quotes
0.0%
Threads
3.1%
With Media
97.3%
With Links
46.6%
With #Tags
90.0%
With @Mentions
57.6%
With Emojis
244
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.9%
Weekday Posts
2.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,237 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,495 retweets (77% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,237 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes tourists interested in exploring Cardiff and locals looking for event updates. The account also targets potential visitors who engage with travel-related content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,009,424
Total Potential Reach
48
Median Follower Reach
238
75th Percentile Reach
8.6%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,106
Protected Accounts
11.06% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,143 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WWE | 13,375,793 | Wrestling | wrestling, entertainment, fans |
| @WWEIndia | 418,023 | Wrestling | WWE, India, Wrestling |
| @Jagnarok | 397,835 | Wrestling Fan | Wrestling, ProudFather, LiamOReillyGuy |
| @BasicIncomeFund | 251,125 | Advocacy | Basic Income, Twitter Experiment, International |
| @WWEUK | 205,438 | Wrestling | WWE, WWE Network, NXT |
| @DavidCork84 | 200,957 | - | - |
| @JimDOfficial | 181,392 | Comedian | comedian, entertainment, management |
| @WWEmena | 170,561 | Wrestling | WWE, Wrestling, ShahidVOD |
| @_JessicaDavies | 169,385 | Presenter | Feminism, Presenter, Podcaster |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,209
Followers With Bio
3,791
Followers Without Bio
62.09%
% With Bio
37.91%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,237 analyzed15,590
Combined Engagement
0
Total Likes
15,590
Total Retweets
3,118
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @Cardiffbus: Can you help me reach my owner? I think I fell asleep on a Cardiff Bus and was parted from my friend. I ended up in their lost property department where the nice ladies have given me some fish sandwiches to keep me going, but I really miss home. Please help me
RT @bbcdoctorwho: From the Doctors... to all doctors. A thank you to the NHS and all frontline workers. Thank you 💙💙 https://t.co/2tvKozxIMy #TheBigNightIn #DoctorWho https://t.co/NGFsMdhkb4
RT @AdamBienkov: Rishi Sunak fails to turn up to the Urgent Question demanding he make a statement on his Register of Ministerial Interests and the Ministerial Code.
RT @WelshRugbyUnion: Triple Crown 👑👑👑 𝘊𝘰𝘳𝘰𝘯 𝘋𝘳𝘪𝘱𝘩𝘭𝘺𝘨. https://t.co/hsTY2a6fiL
RT @visitwales: The advice in Wales has not changed: if you can, please stay home to save lives. All holiday accommodations and attractions in Wales are closed. Please do not travel at this time. By following this advice https://t.co/F9md4HNznu, you are saving lives. #StayHome
Key Insights & Takeaways
The account frequently promotes local events and competitions, which can drive user engagement and participation. It uses hashtags like #DiscoverCardiff to create a sense of community and encourage user-generated content. The focus on dining experiences and landmarks highlights Cardiff's appeal as a tourist destination.
Strengths
- + Established follower base of 52,776
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VisitCardiff reveals an growing Twitter presence with 52,776 followers. The account demonstrates a content-creator strategy, averaging 19.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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