Visit Nottinghamshire
News & events brought to you by the official tourist board for Nottingham & Nottinghamshire 🏹 Use #lovenotts to tell us what you love about the city & county.
54,437
Followers
2,487
Following
43,322
Tweets
15.6
Avg Engagement
424
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VisitNotts's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-07-17
- Verification:No
- Location:Nottingham, UK
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:8.9
- Avg Retweets per Tweet:6.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsThe account has average engagement with likes and retweets, suggesting a moderate level of interaction. Giveaways and event announcements seem to drive more engagement.
8.9
Avg Likes/Tweet
6.7
Avg Retweets/Tweet
28,973
Total Likes
21,792
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
16
75th Percentile
10,547
Top Tweet
0.29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
54.9%
Original
27.1%
Replies
11.7%
Retweets
6.2%
Quotes
0.0%
Threads
3.0%
With Media
77.5%
With Links
35.7%
With #Tags
69.3%
With @Mentions
86.7%
With Emojis
202
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.49
Reply/Original Ratio
0.53
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.0%
Weekday Posts
15.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 379 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely tourists and locals interested in Nottingham and Nottinghamshire. They are engaged with content that highlights attractions and events in the area.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
44
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.5%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,984,372
Total Potential Reach
44
Median Follower Reach
236
75th Percentile Reach
8.0%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
880
Protected Accounts
8.8% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,325,890 | Restaurateur | Food, Travel, Influencer |
| @paul_steele | 641,961 | Travel Blogger | Travel, hiking, photography |
| @NFFC | 623,374 | Football Club | Football, Nottingham, Forest |
| @zammit_marc | 384,467 | Filmmaker | Film, Acting, Producing |
| @missmcollins | 198,055 | Actress | Mother, Actress, Dog-lover |
| @Coreandor | 196,570 | Author | politics, thriller, author |
| @PaulSmithDesign | 147,362 | Fashion Designer | Fashion, Design, Creativity |
| @Octopusintell | 142,908 | Competitive Intelligence | Competitive Intelligence, Certainty, Advantage |
| @madverse | 137,191 | Poet | poetry, Dada, Surrealism |
| @MyNottingham | 123,240 | Government | Nottingham, City Council, Customer Service |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,978
Followers With Bio
4,022
Followers Without Bio
59.78%
% With Bio
40.22%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed11,362
Combined Engagement
497
Total Likes
10,865
Total Retweets
2,272
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @NFFC: 𝐖𝐄 𝐀𝐑𝐄 𝐏𝐑𝐄𝐌𝐈𝐄𝐑 𝐋𝐄𝐀𝐆𝐔𝐄. 🌳🔴 #NFFC https://t.co/CTLXZjGdZd
RT @NFFC: ❤️ The 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 🙏 Thinking of the legendary Brian Clough today on what would have been his 87th birthday 🌳🔴 #NFFC https://t.co/bNgp6xprlz
For our 2nd giveaway of Day 8, we’re giving away 2 prizes from @nottinghamarena & @Nat_Ice_Centre ➡️A family skating pass ➡️Or a suite for x 10 people at the Jan 2022 @PanthersIHC game To enter: like this post & tell us which prize you want to win T&Cs👉https://t.co
A warm welcome home for our Premiership team @NFFC 🌳🔴 📍 Old Market Square 🔊 Sound on #nottinghamforest #LoveNotts https://t.co/Ksglrh1SDy
It's official - Nottingham Castle will be lowering the drawbridge and welcoming back visitors on Monday 21st June 2021! Discover thrilling tales of Robin Hood and rebellion, explore historic caves, and be inspired by artistic collections and exhibitions. https://t.co/ViofuC5VSN
Key Insights & Takeaways
The account uses giveaways and prizes to boost engagement and attract attention. They focus on promoting local landmarks and events to encourage visits. Hashtags like #LoveNotts are used to foster community interaction and brand loyalty.
Strengths
- + Established follower base of 54,437
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VisitNotts reveals an growing Twitter presence with 54,437 followers. The account demonstrates a content-creator strategy, averaging 15.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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