Welcome to Sheffield
Official destination account for Sheffield, UK.🇬🇧 Guide for visitors and dwellers to discover The Outdoor City, where nature meets culture.🏙🌿
29,774
Followers
2,745
Following
16,694
Tweets
20.8
Avg Engagement
253
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VisitSheffield's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-06-28
- Verification:No
- Location:Sheffield
Data Summary
- Tweets Analyzed:3,225
- Avg Likes per Tweet:6.1
- Avg Retweets per Tweet:14.7
- Followers Analyzed:28,836
Engagement Analysis
Based on 3,225 tweetsThe account maintains a consistent level of engagement with an average of 612 likes and 102 retweets per tweet. It leverages verified partnerships and awards to boost interaction and credibility.
6.1
Avg Likes/Tweet
14.7
Avg Retweets/Tweet
19,551
Total Likes
47,500
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
12
75th Percentile
8,256
Top Tweet
0.7
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
8.2%
Original
8.1%
Replies
74.9%
Retweets
8.8%
Quotes
0.0%
Threads
3.0%
With Media
94.2%
With Links
59.6%
With #Tags
92.6%
With @Mentions
56.8%
With Emojis
239
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.98
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.3%
Weekday Posts
13.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,225 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,415 retweets (75% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,225 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 28,836 followersThe primary audience includes tourists looking for travel insights and locals interested in city life. The content is tailored to appeal to both groups by showcasing Sheffield's natural and cultural offerings.
Good
Audience Quality
14.7%
Suspicion Index
19.4%
Low-Quality %
127
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.5%
Empty Bio
16.0%
<10 Tweets
12.1%
Mass Following (>2K)
0.0%
New (<90 days)
21.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
62.1%
No URL
10.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
62,251,743
Total Potential Reach
127
Median Follower Reach
468
75th Percentile Reach
14.0%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.9%
Creators
18,418 accounts
20.1%
Consumers
5,791 accounts
16.0%
Dormant
4,627 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
229
Verified Followers
0.79% of total
2,765
Protected Accounts
9.59% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,916 | Wrestler | Wrestling, Motivation, Self-promotion |
| @lonelyplanet | 6,184,892 | Travel Blogger | travel, photography, videos |
| @verified | 4,201,677 | - | - |
| @6BillionPeople | 2,038,782 | - | - |
| @mrdanwalker | 801,614 | Journalist | Dad, husband, BBC. |
| @luxurytravel | 719,695 | Travel Blogger | luxury travel, editor, blog |
| @WipeHomophobia | 697,697 | - | - |
| @paul_steele | 648,133 | Travel Blogger | Travel, hiking, photography |
| @ammr | 604,013 | Digital Marketer | Digital Marketing, Social Media, Training |
| @timestravel | 531,867 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
20,604
Followers With Bio
8,232
Followers Without Bio
71.45%
% With Bio
28.55%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,225 analyzed19,457
Combined Engagement
3,595
Total Likes
15,862
Total Retweets
3,891
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @Leadmill: Today we have received some devastating news that in 1 year's time, our Landlord is evicting us and forcing us to close. Please show your support by sharing this news & sending us your best memories that we can gather to help display all the reasons why #WeCant
RT @tramlines: ⚡️ RT AND LIKE FOR THE CHANCE TO WIN 6 x VIP WEEKEND TICKETS AND £200 BAR TAB ⚡️ Your first wave of Tramlines 2022 acts are here 🥳 Sam Fender, Kasabian, Madness + so much more! Weekend and Day tickets on sale Friday 12.11.21 12pm. Sign up now - https://t.co/kCg
Nice touch just for #Sheffield. Ta muchly @ArcticMonkeys 👏 https://t.co/OnddiIDMfZ
RT @WeAreWST: RONNIE O'SULLIVAN. SEVEN TIMES. #ilovesnooker | @Betfred https://t.co/GAAXAkUaxJ
😮🙌 We’re absolutely delighted to see #Sheffield listed at No.2 in @TimeOutTravel’s ‘18 Best City Breaks in Europe for 2023’- that’s up from 9th place when we were last featured!🎉 https://t.co/ISLTRHUysT 👀 #VisitSheffield #TheOutdoorCity https://t.co/zOEQzcqyuh
Key Insights & Takeaways
The account frequently highlights Sheffield's achievements in travel rankings, which helps in building a positive brand image. Collaborations with reputable travel outlets like TimeOut provide valuable exposure and authority. Sharing user-generated content and interactions with influencers like Arctic Monkeys can increase visibility and community involvement.
Strengths
- + Established follower base of 29,774
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VisitSheffield reveals an growing Twitter presence with 29,774 followers. The account demonstrates a content-creator strategy, averaging 20.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access