VisitSingapore

VisitSingapore

@VisitSingapore

Singapore Tourism Board's official stream. Find us at @Visit_Singapore on Instagram for the latest updates!

Singapore https://www.visitsingapore.com/ Joined 2009-03-08 Date of Analysis: Dec 16, 2025

63,088

Followers

1,864

Following

10,593

Tweets

64.3

Avg Engagement

692

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @VisitSingapore's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-08
  • Verification:No
  • Location:Singapore

Data Summary

  • Tweets Analyzed:3,134
  • Avg Likes per Tweet:3.1
  • Avg Retweets per Tweet:61.3
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,134 tweets

The account maintains a consistent level of engagement with an average of 274 likes and 162 retweets per tweet. It actively interacts with users through mentions and hashtags, fostering a sense of community.

3.1

Avg Likes/Tweet

61.3

Avg Retweets/Tweet

9,642

Total Likes

191,966

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

11

75th Percentile

37,229

Top Tweet

1.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

31.6%

Original

24.1%

Replies

41.7%

Retweets

2.6%

Quotes

0.0%

Threads

4.7%

With Media

65.4%

With Links

48.3%

With #Tags

81.4%

With @Mentions

9.2%

With Emojis

114

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.76

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.2%

Weekday Posts

17.8%

Weekend Posts

Top Hashtags

#singaporegp (307) #singapore (260) #visitsingapore (221) #f1 (89) #travel (84) #yoursingapore (83) #greatsingaporesale (68) #wtafinals (51) #onestopnonstop (34) #singaporeinvites (33)

Most Mentioned

@visitsingapore (515) @marinabaysands (131) @f1nightrace (62) @greatsale (47) @superadrianme (43) @changiairport (38) @tweetwrs (36) @fansofchangi (36) @wtafinalssg (34) @artscimuseum (32)

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Content Strategy Analysis

Based on 3,134 tweets

Content Type Distribution

Content Breakdown

Original Tweets 991 (32%)
Replies 754 (24%)
Retweets 1,308 (42%)
Quote Tweets 81 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,308 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,134 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

The primary audience includes tourists, travel enthusiasts, and content creators interested in Singapore. The account also engages with influencers and fans of popular media, such as YouTube fan festivals.

Average

Audience Quality

32.7%

Suspicion Index

42.3%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.7%

Empty Bio

48.8%

<10 Tweets

8.9%

Mass Following (>2K)

0.0%

New (<90 days)

66.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.2%

No URL

37.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,582,077

Total Potential Reach

8

Median Follower Reach

58

75th Percentile Reach

3.6%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

32.7%

Creators

3,270 accounts

18.5%

Consumers

1,846 accounts

48.8%

Dormant

4,882 accounts

80

Verified Followers

0.8% of total

4.9%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Singapore (931) India (53) Central Region, Singapore (37) Hong Kong (32) singapore (31) New Delhi, India (27) London, England (27) United Kingdom (25) Mumbai, India (24) Malaysia (24)

80

Verified Followers

0.8% of total

1,550

Protected Accounts

15.5% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ufc 11,483,101 MMA Fighter MMA, Fighting, ESPN+
@SinghLions 1,327,432 Restaurateur Food, Travel, Influencer
@fieritacatalano 975,704 Presenter Nerd, Presentador, Radio
@thebodycoach 428,884 Fitness Coach Fitness, Health, Happiness
@zhang_heqing 334,456 Counsellor Counselling, Director, Personal
@FardeenFKhan 321,577 Actor Family, Fitness, Bollywood
@aditiraval 179,045 Media Personality Traveling, Hosting, Foodie
@visitshaanxi 166,376 Tourism Culture, History, Tourism
@amelen 124,431 Entrepreneur Entrepreneurship, Influencer, Crypto
@HoneyTrek 109,609 Travel Bloggers Travel, Glamping, Adventure

Top Keywords in Follower Bios

travel (364) love (218) life (198) singapore (185) world (143) business (89) lover (87) live (83) happy (81) twitter (68)

Top Hashtags in Follower Bios

#travel (19) #bitcoin (14) #singapore (8) #crypto (7) #tourism (6) #nft (6) #art (5) #wanderlust (5) #marketing (5) #mice (5)

5,325

Followers With Bio

4,675

Followers Without Bio

53.25%

% With Bio

46.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,134 analyzed

71,748

Combined Engagement

0

Total Likes

71,748

Total Retweets

14,350

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Tourism Promotion Influencer Collaboration Event Marketing

Key Insights & Takeaways

The account frequently collaborates with influencers and celebrities to promote Singapore, which helps in reaching a broader audience. It uses hashtags and links to drive traffic to external content, such as YouTube events and Instagram posts. The tone is friendly and celebratory, encouraging positive interactions and showcasing the country's appeal.

Strengths

  • + Established follower base of 63,088
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @VisitSingapore reveals an growing Twitter presence with 63,088 followers. The account demonstrates a content-creator strategy, averaging 64.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025