VOCM News
Newfoundland and Labrador's local news leader.
127,352
Followers
885
Following
97,989
Tweets
231.4
Avg Engagement
548
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @VOCMNEWS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-27
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:15.0
- Avg Retweets per Tweet:216.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement with an average of 367 likes and 93 retweets per tweet. While the engagement is consistent, it does not show a high level of viral activity or widespread sharing.
15.0
Avg Likes/Tweet
216.4
Avg Retweets/Tweet
48,652
Total Likes
703,204
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
3
Median Retweets
22
75th Percentile
676,785
Top Tweet
1.82
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.5%
Original
0.9%
Replies
29.5%
Retweets
0.1%
Quotes
0.0%
Threads
0.2%
With Media
74.3%
With Links
4.6%
With #Tags
30.0%
With @Mentions
4.2%
With Emojis
120
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.1%
Weekday Posts
17.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 960 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of residents of Newfoundland and Labrador who are interested in local news and current events. The account also attracts followers from across Canada and internationally due to its regional focus.
Below Average
Audience Quality
35.1%
Suspicion Index
55.6%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.5%
Empty Bio
58.1%
<10 Tweets
4.3%
Mass Following (>2K)
0.0%
New (<90 days)
60.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.4%
No URL
45.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,612,251
Total Potential Reach
3
Median Follower Reach
26
75th Percentile Reach
2.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.7%
Creators
11,349 accounts
19.2%
Consumers
9,593 accounts
58.1%
Dormant
29,058 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
134
Verified Followers
0.13% of total
7,291
Protected Accounts
7.22% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @soledadobrien | 1,317,936 | Journalist | working, mom, journalist |
| @iownjd | 776,772 | Lawyer | learn, inspire, engage |
| @CBC | 721,122 | Media | Canada, Art, Television |
| @CalvinHelin | 584,599 | Author | empowerment, responsibility, self-reliance |
| @OccupyDemocrats | 541,436 | Political Activist | Progressive, Grassroots, Politics |
| @djkingassassin | 472,044 | DJ | Music, Club, Producer |
| @SimonKaggwaNjal | 418,569 | PR Consultant | #PR, #Media, #Speakerpreneur |
| @liberal_party | 408,801 | Politics | Politics, Canada, Justin Trudeau |
| @MICHELEMUPO | 354,293 | Influencer | Music, Social Media, Acting |
| @Daminous_Purity | 353,627 | Minister | WWE, NFL, FIFA |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
31,868
Followers With Bio
69,128
Followers Without Bio
31.55%
% With Bio
68.45%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed681,236
Combined Engagement
473
Total Likes
680,763
Total Retweets
136,247
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @DonnieOK: Moment of impact #storm #surge #pab #nlwx #fiona wow (Not my video). https://t.co/F0Yt7EkYBu
BREAKING || RCMP confirm one woman recovered from ocean at Port aux Basques and being treated for injuries; second woman reportedly washed out to sea and still missing.
RT @JustinTrudeau: I’m thinking of everyone affected by Hurricane Fiona – I want you to know that we’re here for you. I convened an Inciden…
RT @RNC_PoliceNL: ⚠️ADVISORY UPDATE⚠️ The subject of our search related to shooting events in @TownofCBS today is now in custody, and the…
Key Insights & Takeaways
The account frequently shares breaking news and local incidents, indicating a focus on immediacy and relevance. The content often includes links to articles, suggesting a strategy to drive traffic to their website or other platforms. The use of verified accounts and local focus helps build trust and credibility with the audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 127,352
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @VOCMNEWS reveals an well-established Twitter presence with 127,352 followers. The account demonstrates a content-creator strategy, averaging 231.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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