Scottish Violence Reduction Unit

Scottish Violence Reduction Unit

@vruscotland

We believe violence is preventable, not inevitable. Scot Gov/Police Scotland Unit using a public health approach to end violence.

Scotland, UK https://www.svru.co.uk/ Joined 2010-07-13 Date of Analysis: Dec 16, 2025

10,670

Followers

5,518

Following

13,555

Tweets

83

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @vruscotland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-07-13
  • Verification:No
  • Location:Scotland, UK

Data Summary

  • Followers Analyzed:10,623

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Audience Demographics

Based on 10,623 followers

The primary audience includes Scottish citizens, policymakers, and public health professionals interested in violence prevention. It also reaches out to organizations and communities working on similar initiatives.

Good

Audience Quality

12.7%

Suspicion Index

12.2%

Low-Quality %

384

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

19.9%

Empty Bio

7.6%

<10 Tweets

23.6%

Mass Following (>2K)

0.0%

New (<90 days)

12.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.6%

No URL

4.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

52,732,818

Total Potential Reach

384

Median Follower Reach

1,298

75th Percentile Reach

30.2%

>1K followers

4.0%

>10K followers

0.7%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

80.1%

Creators

8,507 accounts

12.3%

Consumers

1,310 accounts

7.6%

Dormant

806 accounts

90

Verified Followers

0.85% of total

17.6%

Professional Bios

founder, dev, analyst, etc.

0.45

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Glasgow, Scotland (807) Scotland, United Kingdom (712) Scotland (558) Glasgow (403) Edinburgh, Scotland (356) Edinburgh (225) United Kingdom (160) London, England (156) London (152) UK (97)

90

Verified Followers

0.85% of total

1,140

Protected Accounts

10.73% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,169,466 Wrestler Wrestling, Motivation, Self-promotion
@MayorofLondon 3,195,329 Politician Politics, Family, London
@alispagnola 2,309,748 Musician Music, Comedy, Fitness
@NelsonMandela 1,553,518 Activist Human rights, equality, justice
@NicolaSturgeon 1,496,055 Politician Books, Politics, Scotland
@SadiqKhan 1,145,376 Politician Politics, Environment, London
@AskAaronLee 991,779 Regional Manager Social media, Cappuccino, Introvert
@nonprofitorgs 767,710 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@kencaillat 654,787 Music Producer Music, Producer, Author
@DarrenKavinoky 607,374 Attorney Trial Attorney, Host, TV Legal Analyst

Top Keywords in Follower Bios

views (1,575) scotland (742) health (718) social (675) community (552) justice (460) support (440) young (426) scottish (399) working (392)

Top Hashtags in Follower Bios

#mentalhealth (27) #keepthepromise (16) #trauma (15) #traumainformed (15) #aces (14) #socent (12) #scotland (11) #community (11) #unfeartie (10) #education (10)

8,510

Followers With Bio

2,113

Followers Without Bio

80.11%

% With Bio

19.89%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account's focus on public health highlights a proactive approach to violence prevention. Low engagement suggests potential gaps in content strategy or audience interaction. Verified status is low, which may affect credibility or trust among followers.

Strengths

  • + Established follower base of 10,670
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @vruscotland reveals an growing Twitter presence with 10,670 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025