WaterAid UK 💦
Global water charity working for a world where EVERYONE has clean water, decent toilets & good hygiene 💧 Join #OurClimateFight 👇
75,124
Followers
18,671
Following
30,878
Tweets
21.1
Avg Engagement
1,782
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WaterAidUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-03-26
- Verification:No
- Location:London, UK
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:6.7
- Avg Retweets per Tweet:14.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsThe account has an average of 480 likes and 138 retweets per tweet, indicating moderate engagement. Their top tweets often involve collaborations and highlight impactful statistics.
6.7
Avg Likes/Tweet
14.4
Avg Retweets/Tweet
21,613
Total Likes
46,643
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
11
75th Percentile
19,541
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
38.7%
Original
40.5%
Replies
15.1%
Retweets
5.7%
Quotes
0.0%
Threads
2.5%
With Media
59.3%
With Links
42.3%
With #Tags
71.2%
With @Mentions
52.5%
With Emojis
209
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.05
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.5%
Weekday Posts
8.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 487 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in global health, sustainability, and social justice. They are engaged with content that highlights real-world issues and includes multimedia elements.
Good
Audience Quality
18.6%
Suspicion Index
15.8%
Low-Quality %
131
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.5%
Empty Bio
14.2%
<10 Tweets
23.9%
Mass Following (>2K)
0.0%
New (<90 days)
33.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.5%
No URL
8.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,173,089
Total Potential Reach
131
Median Follower Reach
490
75th Percentile Reach
14.4%
>1K followers
2.3%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.0%
Creators
6,598 accounts
19.9%
Consumers
1,985 accounts
14.2%
Dormant
1,417 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
85
Verified Followers
0.85% of total
909
Protected Accounts
9.09% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,165 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hinaparvezbutt | 2,546,238 | Politician | Politics, Leadership, Writing |
| @gregjames | 1,575,741 | Radio Host | Radio, author, cricket |
| @jjmnyika | 1,012,274 | Politician | Politics, Leadership, Government |
| @oxladeofficial | 982,679 | Musician | music, bookings, projects |
| @Matt_VanDyke | 513,144 | Founder | veterans, training, supplies |
| @BoyGeorge | 501,772 | Singer | Music, Fashion, LGBTQ+ |
| @Johnnydrille | 449,973 | Musician | Music, Singer, Songwriter |
| @ExtinctionR | 421,167 | Activist | climate, ecological, non-violent |
| @foals | 359,104 | Musician | Music, Touring, Life |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,653
Followers With Bio
2,347
Followers Without Bio
76.53%
% With Bio
23.47%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed29,202
Combined Engagement
1,146
Total Likes
28,056
Total Retweets
5,840
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @UniofReading: In this experiment Dr Rob Thompson of @UniRdg_Met shows just how long it takes water to soak into parched ground, illustrating why heavy rainfall after a #drought can be dangerous and might lead to flashfloods. @R0b1et @UniRdg_water https://t.co/zbb3xLTXdK
RT @vanessa_vash: Pakistan is responsible for less than 1 percent of global greenhouse gas emissions and yet it is among the top 10 most vulnerable countries to climate change https://t.co/ad8vKsnvXi
RT @vanessa_vash: After 25 of these COPs, emissions are still rising. Today I told leaders at #COP26 that we don’t believe their pledges and promises. But I beg them to prove us wrong. Watch full speech: https://t.co/9aP6UzJwYn https://t.co/H4TUnZqwEx
Monday's #BathroomSessions set with @stonebwoyb via @clashmagazine was HUGE - checkout highlights below 🔥 @Stonebwoyb is helping us raise awareness and funds for our water and hygiene work around the world to help tackle COVID-19. More info here 👉 https://t.co/BF7s6L1QHX https
RT @PickardJE: WaterAid chief Tim Wainwright: “Chancellor’s cynical move to balance Britain’s books on the backs of the world's poorest people will cost 100s of 1000s of lives. To cut aid for lifesaving water and sanitation in the middle of worst pandemic for 100 years is uncons
Key Insights & Takeaways
Collaborations with influencers and media can significantly boost engagement Highlighting impactful statistics helps raise awareness about critical issues Using multimedia content like live performances and highlights can drive interaction
Strengths
- + Established follower base of 75,124
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WaterAidUK reveals an growing Twitter presence with 75,124 followers. The account demonstrates a conversation-first approach, averaging 21.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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