Creative UK

Creative UK

@WeAreCreativeUK

We are Creative UK. We champion, connect, support and invest in creative people and businesses. Previously @CreativeEngland. #CreativeCoalitionFestival

United Kingdom https://www.wearecreative.uk/ Joined 2010-12-07 Date of Analysis: Dec 16, 2025

57,253

Followers

2,482

Following

18,371

Tweets

7.5

Avg Engagement

764

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WeAreCreativeUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-12-07
  • Verification:No
  • Location:United Kingdom

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:2.6
  • Avg Retweets per Tweet:4.9
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,244 tweets

The account maintains a steady level of engagement with an average of 74 likes and 39 retweets per tweet. Their content often highlights partnerships and initiatives, which likely contribute to consistent interaction.

2.6

Avg Likes/Tweet

4.9

Avg Retweets/Tweet

8,502

Total Likes

15,908

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

2

Median Retweets

7

75th Percentile

1,746

Top Tweet

0.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

44.5%

Original

15.4%

Replies

35.5%

Retweets

4.6%

Quotes

0.0%

Threads

0.2%

With Media

91.6%

With Links

51.9%

With #Tags

76.3%

With @Mentions

46.5%

With Emojis

256

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.35

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

95.8%

Weekday Posts

4.2%

Weekend Posts

Top Hashtags

#creativecoalition (256) #creativecoalition20 (163) #creativeindustries (123) #creativecoalitionfestival (92) #creativeuk (55) #creativeenterprise (38) #northoftyne (31) #2020wrappingup (30) #greatermanchester (27) #filminginengland (26)

Most Mentioned

@creativeengland (272) @wearecreativeuk (259) @creative_fed (240) @filminengland (172) @bfi (114) @carolinenorbury (98) @uk_ie (87) @films_ce (55) @callcardscript (46) @createwakefield (45)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,443 (44%)
Replies 500 (15%)
Retweets 1,153 (36%)
Quote Tweets 148 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,153 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

Their audience includes creative professionals, entrepreneurs, and industry stakeholders interested in the UK's creative sector. They also engage with policymakers and organizations involved in cultural and economic development.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

225

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

49.0%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,820,392

Total Potential Reach

225

Median Follower Reach

821

75th Percentile Reach

21.5%

>1K followers

2.4%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

9,998 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (782) London (669) United Kingdom (313) UK (191) Manchester, England (146) England, United Kingdom (131) London, UK (98) Manchester (70) Bristol, England (64) Birmingham, England (49)

0

Verified Followers

0.0% of total

730

Protected Accounts

7.3% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@saatchi_gallery 1,837,183 Art Gallery contemporary art, culture, London grads
@AlaattinCAGIL 1,388,365 Social Media Specialist Social Media, Media Consulting, Author
@SinghLions 1,326,585 Restaurateur Food, Travel, Influencer
@SadiqKhan 1,148,625 Politician Politics, Environment, London
@RebeccaFMusic 643,807 Singer Political, Activist, Campaigner
@eliistender10 406,816 Author Books, Podcasting, Music
@DirKrish 393,877 Filmmaker Storytelling, Filmmaking, Creativity
@markcousinsfilm 389,580 Filmmaker Film history, Travel, Art
@zammit_marc 384,793 Filmmaker Film, Acting, Producing
@TheStage 204,166 Theatre Publication Theatre, Publication, Entertainment

Top Keywords in Follower Bios

film (929) creative (706) director (656) writer (650) producer (461) tv (430) sheher (411) views (401) arts (394) production (376)

Top Hashtags in Follower Bios

#film (23) #writer (21) #supportindiefilm (14) #marketing (13) #creative (12) #actuallyautistic (12) #actor (11) #arts (11) #vr (11) #music (11)

8,500

Followers With Bio

1,500

Followers Without Bio

85.0%

% With Bio

15.0%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

3,111

Combined Engagement

0

Total Likes

3,111

Total Retweets

622

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Creative Industries Innovation Partnership Economic Growth Advocacy Policy Film Development
Creative UK
@WeAreCreativeUK

RT @pete_dyson: Could @BBCNews add 'Climate Change' as a tab on its website? It's COP26 in Glasgow, there's tonnes of news to collate, there's already 'Brexit' and 'Coronavirus' tabs, it's a defining issue of the 21st century. Like/Retweet to encourage BBC to review https://t.co

2021-02-15
Retweets: 1,746 Likes: 0 Engagement: 1,746
Creative UK
@WeAreCreativeUK

RT @BIFA_film: Save the date... 📣 The 23rd British Independent Film Awards will take place on the 18th February, hosted LIVE by @TomFelton! Join us and some very special guests as we celebrate the best of independent film. Find out more about #BIFA2020 here: https://t.co/IfmL

2021-02-02
Retweets: 399 Likes: 0 Engagement: 399
Creative UK
@WeAreCreativeUK

RT @RicServini: Are you trying to break into scripted film/TV? I have a few remote work experience op's working for me in development &amp; another editing. Hours very flexible, no long term commitment. Get me on [email protected] for more details. Open to anyone. http

2022-08-30
Retweets: 337 Likes: 0 Engagement: 337
Creative UK
@WeAreCreativeUK

RT @FilmTVCharity: 1/2 📢ANNOUNCED We’ve set up a new Covid-19 Recovery Fund that will distribute up to £2m to UK film, TV and cinema workers that have been hit hardest, with support for up to 6 months to help you make it through to the other side. The fund will open 23rd Sep.

2020-09-23
Retweets: 333 Likes: 0 Engagement: 333
Creative UK
@WeAreCreativeUK

RT @Variety: ‘Lord of the Rings’ Amazon Series Moves Production From New Zealand to U.K. for Season 2 https://t.co/p1ycgzFLdp

2021-08-13
Retweets: 296 Likes: 0 Engagement: 296

Key Insights & Takeaways

They focus on supporting creative professionals and businesses through investment and advocacy. They collaborate with key partners like Netflix and the DCMS to drive innovation and opportunity. They emphasize the role of the creative industries in post-pandemic recovery and economic growth.

Strengths

  • + Established follower base of 57,253
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WeAreCreativeUK reveals an growing Twitter presence with 57,253 followers. The account demonstrates a content-creator strategy, averaging 7.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025