Welcome (Now Optimizely)
Welcome is now Optimizely Content Marketing Platform. Come check us out at @Optimizely!
90,994
Followers
9,018
Following
36,394
Tweets
1.8
Avg Engagement
2,147
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WelcomeSW's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-19
- Verification:No
- Location:New York
Data Summary
- Tweets Analyzed:3,189
- Avg Likes per Tweet:1.1
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,189 tweetsThe account averages 33 likes and 11 retweets per tweet, indicating moderate engagement. The verified user base is relatively small, suggesting a focus on organic growth and niche audience interaction.
1.1
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
3,596
Total Likes
2,252
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
109
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
79.7%
Original
5.4%
Replies
13.9%
Retweets
1.0%
Quotes
0.0%
Threads
0.4%
With Media
93.6%
With Links
56.9%
With #Tags
54.9%
With @Mentions
2.2%
With Emojis
164
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.6%
Weekday Posts
2.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,189 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 443 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,189 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily content marketers and professionals in the marketing industry. They are likely interested in industry trends, best practices, and platform recognition.
Good
Audience Quality
15.2%
Suspicion Index
11.8%
Low-Quality %
276
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.2%
Empty Bio
10.9%
<10 Tweets
28.9%
Mass Following (>2K)
0.0%
New (<90 days)
16.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
45.9%
No URL
6.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,038,831
Total Potential Reach
276
Median Follower Reach
906
75th Percentile Reach
23.3%
>1K followers
3.9%
>10K followers
0.9%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.6%
Creators
7,364 accounts
15.4%
Consumers
1,545 accounts
10.9%
Dormant
1,091 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
164
Verified Followers
1.64% of total
730
Protected Accounts
7.3% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @addthis | 1,995,834 | Marketing | Ecommerce, AMP, Knowledge |
| @KameronBennett | 1,818,557 | DJ | Music, DJing, Booking |
| @MurrayNewlands | 1,514,120 | Contributor | pop art, art, entrepreneurship |
| @Kenyans | 1,393,150 | Media | News, Kenya, Media |
| @TwitterBusiness | 1,352,064 | - | - |
| @soledadobrien | 1,317,105 | Journalist | working, mom, journalist |
| @buffer | 979,493 | Social Media Manager | small businesses, brand storytelling, product selling |
| @Dell | 819,917 | Technology | Technology, Solutions, Support |
| @Cognizant | 739,687 | Technology Consulting | technology, innovation, digital transformation |
| @larrykim | 726,956 | Entrepreneur | Startups, AdWords, Chatbots |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,279
Followers With Bio
1,721
Followers Without Bio
82.79%
% With Bio
17.21%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,189 analyzed291
Combined Engagement
232
Total Likes
59
Total Retweets
58
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
"Content is hard work and many times feels like a bottomless pit that has to get filled ... Hopefully you're never alone in the process. And hopefully it's a vibrant and diverse room supporting you." ^ Tina Fey serving wisdom for marketers at #CMWorld
3 tips content marketers can learn from B-horror movie host @Svengoolie: https://t.co/jl5FSMpTpA https://t.co/3t916xMdyD
We're excited to announce that we have again been named a leader in @Gartner_inc's Magic Quadrant for Content Marketing Platforms. Congrats to our team and thank you to our customers, partners, and investors! Read this article from our CEO, @shafqatislam https://t.co/ymtpQsBtqg
Half an hour left until our webinar with @TwitterBusiness! #TwitterWebinar https://t.co/JS6oAYDHTx
Exciting announcement! Drumroll, please... We’re hosting a webinar in collaboration with @Twitter! Secure your spot now to learn how brands can succeed on Twitter in #2019 https://t.co/nxic3xjttK https://t.co/49M8SFaJp4
Key Insights & Takeaways
The account frequently shares practical tips and insights from niche figures like Svengoolie, which adds a unique angle to content marketing advice. It leverages industry recognition, such as Gartner's Magic Quadrant, to build credibility and authority. The transition from WelcomeSW to Optimizely highlights a strategic shift towards brand promotion and platform positioning.
Strengths
- + Established follower base of 90,994
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WelcomeSW reveals an growing Twitter presence with 90,994 followers. The account demonstrates a content-creator strategy, averaging 1.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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