WGSN
The global authority on consumer trend forecasting. Follow our team via https://wgsn.com/blogs. WSGN is an Ascential company.
89,673
Followers
7,105
Following
51,370
Tweets
3.6
Avg Engagement
1,473
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @wgsn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-09-08
- Verification:No
- Location:LDN, NYC, Hong Kong, São Paulo
Data Summary
- Tweets Analyzed:3,196
- Avg Likes per Tweet:2.7
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,196 tweetsThe account has average engagement with likes and retweets, indicating a steady but not explosive level of interaction. The content is primarily focused on color trends and product highlights.
2.7
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
8,664
Total Likes
2,839
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
4
75th Percentile
140
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.1%
Original
1.8%
Replies
4.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
97.0%
With Links
22.9%
With #Tags
14.0%
With @Mentions
0.9%
With Emojis
139
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.8%
Weekday Posts
13.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,196 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 131 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,196 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely industry professionals, designers, and marketers interested in consumer trends. They are likely looking for actionable insights and trend forecasts.
Average
Audience Quality
20.6%
Suspicion Index
26.2%
Low-Quality %
41
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.1%
Empty Bio
26.6%
<10 Tweets
8.4%
Mass Following (>2K)
0.0%
New (<90 days)
40.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.6%
No URL
18.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,607,167
Total Potential Reach
41
Median Follower Reach
218
75th Percentile Reach
7.8%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.3%
Creators
5,427 accounts
19.1%
Consumers
1,908 accounts
26.6%
Dormant
2,665 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
80
Verified Followers
0.8% of total
1,516
Protected Accounts
15.16% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,972 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 799,086 | Activism | equality, bullying, discrimination |
| @LEVIS | 730,265 | Fashion | Fashion, Sustainability, Quality |
| @eyemagazine | 645,135 | Editor | Design, Typography, Magazine |
| @TartuTV | 569,375 | Provocateur | Provocateur, Épater la bourgeoisie, Tartu |
| @THE_THEO_FORD | 472,814 | - | - |
| @peigarza | 460,371 | Radio Host | Entertainment, Radio, TV |
| @jstorres | 399,677 | Banker | Author, Soccer, Blockchain |
| @JacquelineRLine | 366,578 | Influencer | Fashion, Beauty, Lifestyle |
| @Dylan_Bostic | 348,409 | Wrestler | Pro Wrestling, Boxing, Acting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,588
Followers With Bio
3,412
Followers Without Bio
65.88%
% With Bio
34.12%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,196 analyzed487
Combined Engagement
393
Total Likes
94
Total Retweets
97
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Solar Orange is WGSN's colour of the month. https://t.co/QAV192qh0n https://t.co/Q3NmD6WoHD
To celebrate the 10 year anniversary of our Lifestyle & Interiors product, we look forward to the next decade of the home. Download WGSN report "The Future of the Home 2030": https://t.co/mI7GIgqyrY https://t.co/5eZkCEirNM
Solar Orange is WGSN's new colour of the month. https://t.co/eYpxpVlsQj https://t.co/oVNp6wAgFv
There are 10 trends we are forecasting for 2021 hidden in this image 👀 Can you spot them? #2021trends https://t.co/aPZwj9kydf
Solar Orange is WGSN's colour of the month. https://t.co/aYlAVBTZvT https://t.co/DzJMm3p9h6
Key Insights & Takeaways
The account frequently highlights color trends, such as Solar Orange, which indicates a focus on visual and seasonal trends. Product announcements and reports are shared, suggesting an emphasis on content that provides in-depth analysis. The use of links to reports and product pages suggests a strategy to drive traffic and engagement through valuable content.
Strengths
- + Established follower base of 89,673
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @wgsn reveals an growing Twitter presence with 89,673 followers. The account demonstrates a content-creator strategy, averaging 3.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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